Episode 208
What's The Problem You Solve As A Speaker? Listen to a real coaching session.
Exploring Outdoor Education and Mental Health through Public Speaking
Summary
In this episode of Present Influence, John is introducing a new coaching session segment with Julia Packwood, Who was brave enough to raise her hand when I made the offer on LinkedIn.
Julia is an emerging professional speaker focused on outdoor education and child development. Julia shares elements from her teaching background and her new business aimed at promoting outdoor activities for children.
She discusses the potential for professional speaking to amplify her message and support her business goals, focusing on topics like mental health, child resilience, and bridging the gap between indoor and outdoor learning.
John guides Julia in identifying the core problems her speaking can address and the importance of creating impactful keynote presentations.
The episode concludes with advice for those interested in pursuing professional speaking and a preview of upcoming episodes featuring other insights from John.
You can join the waitlist to get coached on Present Influence for free by John here: Join Waitlist
Chapters
00:00 Introduction and New Host Announcement
00:23 Introducing the Coaching Session with Julia Packwood
01:43 Julia's Speaking Journey and Business Background
03:53 Defining Goals and Audience for Speaking
08:33 Addressing Key Problems and Solutions
20:59 Creating a Keynote and Marketing Strategy
31:20 Conclusion and Next Steps
33:59 Show Wrap-Up and Upcoming Episodes
Go to presentinfluence.com to take the Speaker Strengths Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn
Thanks for listening, and please give the show a 5* review if you enjoyed it.
Transcript
On this episode of Present Influence, we're going to do two things
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:we've never done on the show before.
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:Firstly, there's me.
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:Allow me to introduce myself.
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:My name is Imogen and I am an
AI avatar and a new feature
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:on script's editing platform.
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:I'm here today because John's not feeling
well, so I'm happy to be helping him out.
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:Get well soon, John.
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:The other things we're doing, the most
important thing is bringing you a coaching
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:session that John recorded with a present
influence listener, Julia Packwood.
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:Julia is just starting out in her
professional speaking journey and was
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:excited to have the opportunity for a
free session with John and for it to
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:be broadcast as a part of the show.
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:Our hope is that you'll find the session
to be packed with insights and guidance.
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:This is the first broadcast coaching
session, but it won't be the last.
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:John has several candidates lined up
for more sessions, and we'll be bringing
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:you one the first Friday of each month.
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:If you'd like to be considered for a
free coaching session with John, whatever
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:level your speaking career is at,
you can join the show's coaching wait
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:list from the link in the show notes.
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:If you like the sound of getting
some coaching, but would prefer
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:a more private session, you
can visit present influence.com
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:to find out more about how
you can work with John.
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:Welcome to Present Influence, the
show for professional communicators
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:who want to influence, impact
and inspire with their speaking.
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:Your host on this journey to mastery
level communication skills is John Ball.
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:Enjoy the show and be sure to
subscribe so you never miss an episode.
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:John: Julia, welcome.
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:Thank you for coming and joining
me today, and we're gonna have a
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:bit of a coaching session here.
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:So, um, what I'd like to start off with,
with you is just getting a sense of where
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:you are at as a speaker now, just a very
brief overview of what experience you have
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:and where you think you might like to go.
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:Julia Packwood: So I arguably would say
during the course of my teaching career.
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:Um, I have had experience of
getting in front of audiences,
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:be it parents, be it other staff.
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:Um, so it's always been an element
of my, throughout my career in terms
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:of speaking in front of a large
audience about what I want to, with
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:my business about being outdoors.
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:I in recent, probably in the last
year, um, I feel that I've, I was
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:invited to, to speak on stage at a
local business event, and I spoke to
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:an audience of about 150 people and
put together a, a short presentation.
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:Um, and I think through my own
experience of attending things
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:like TEDx, I really feel that.
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:Words are so powerful.
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:I love podcasts.
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:Um, and I, I guess it's that intimacy
you get with, with, with the audience.
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:Um, and I, I'm so passionate about the
message of my business that I think
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:it could be potentially a re a really
powerful way to, to reach more people.
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:John: Great.
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:Tell.
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:Tell me a little bit
more about your business.
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:Julia Packwood: So I, for the
last 20 years, um, I started
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:off as a primary school teacher.
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:I've taught across the key stages,
special needs, um, and I've, in
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:recent years since became a mom.
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:Uh, I've trained as a forest school
leader, and I decided to take a, a
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:break from being in school to be a mom.
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:And I have started my business
currently work within the community.
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:I offer family sessions, which
are, I'm really passionate
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:about getting children outdoors.
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:Um, and as my youngest is about to
start school in September, my plan is
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:to, to use my experience and knowledge
to support education settings.
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:So getting back into consultancy and
training for, for the, for that summit.
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:John: Great.
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:Thank you for that.
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:How do you see speaking potentially
fitting into your business then?
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:Julia Packwood: Um, for me, I,
my business is a personal brand.
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:Um, and I think I would like to step into
my, my big dream is, is thought leadership
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:being somebody who's at the helm.
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:Um, being at industry events, there's,
I've attended this year, a few.
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:There's the early years
expert event, for example.
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:There's the voice of early childhood, and
these are events where individuals who are
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:involved within the sector come together
and people are given time on stage and I,
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:I want to be one of those people that cha
that real chance to spread that message
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:and inspire and get people to reflect.
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:John: Here's, so here's an, an
important bit that we come to now.
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:What, what would you like the
speaking to be able to do for you?
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:And I'm gonna give you a few options.
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:You can tell me whether any of these
are the ones, or whether it's a
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:mix of them or whether it's other
things as, as well, or instead.
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:But is it primarily to speak,
to make money as a speaker to
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:speak, to share a message to.
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:Um, speak to no.
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:To raise awareness, which is part
of the sharing us this thing, or is
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:it a more of a funnel, a funnel to
bringing people into your business?
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:Julia Packwood: I think.
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:Primarily at the core of why I, you know,
I literally go through the part with my
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:trolley, my backpack, taking all my kit.
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:Um, for me it's always about, it
is the message is what drives me.
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:It's wanting to make a difference.
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:I think particularly when you, you know,
when you're somebody who's been a teacher,
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:that that's always the motivation.
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:Um, I do however, you know, would
like to, to be seen as an expert in
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:my field and be acknowledged and,
and given the recognition for that.
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:Um, and, you know, perhaps through
speaking out could get involved
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:in, you know, the policymaking.
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:Uh, I, you know, I really think
there is potential to go that route.
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:Um.
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:I also through the fact that the
reality of me running my community
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:groups and sessions out in local
parks, is it seasonal work.
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:It's challenging to convince
people to come out all weathers.
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:Um, and it just.
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:I think that speaking has potentially,
yes, there'll be a place for me getting
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:the message out there, but I also
think there is an opportunity for it to
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:generate some revenue and give me the
freedom to really do my heart projects.
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:Um, so
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:John: And so would that be revenue
through being paid as a speaker
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:or through bringing people into
your business, or a bit of both?
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:Maybe.
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:Julia Packwood: probably a bit of both.
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:Um, but I.
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:Do.
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:See, I think the themes of what
I touch upon, you know, nature,
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:connection, wellbeing, uh, childhood
parenting, I think that these are,
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:are all topics that are very current.
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:So there would be a
potential to, you know, once.
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:Once I get to a point where I've developed
the skill, um, is to be a keynote speaker,
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:um, I, I, I enjoy, enjoy being, doing it.
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:How to describe,
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:John: how much speaking do you
think you would like to be doing
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:on a, let's say a monthly basis?
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:Julia Packwood: I, I think
I'd always have to be, I.
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:Practical in terms of with my family life.
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:So I'm know that, you know, it would
be UK based, um, predominantly so,
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:but I know that in the calendar,
particularly if I'm thinking of, you
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:know, of events that are industry
events, they're, they're fairly frequent.
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:I'd say, you know, probably
bimonthly that could be.
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:Um, so yeah, I think
there's potential for a.
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:John: Like
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:Julia Packwood: a good question.
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:It's one where I don't.
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:John: Yeah, some somewhere around there.
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:But yeah, I mean, it's the kind of
thing you can play with once you're
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:doing it, but it's good to have a sense.
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:So I know some people wanna do speaking
all the time and some people wanna
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:do a little bit of speaking here and
there, so that's, that's good to know.
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:Let's go into some of the more
detailed elements of this then, and,
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:and the, who's the audience for this?
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:Uh, is it the same as your business
audience or are there different audiences
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:that you would like to be reaching?
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:Julia Packwood: So I think my
audiences are so, got two audiences.
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:They're the education audience,
the teachers, um, you know, child
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:minders, nursery owners, or the
people who are in that real field.
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:Um, and then the other
audience will be parents.
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:John: Okay.
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:And what is the problem
that you solve for them?
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:I know this is a tougher
one, but just have a think.
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:What's the problem or potential
problems that you solve for them.
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:Julia Packwood: Uh, so I think the
thing that comes to mind is I, I, I, I
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:genuinely feel, and we, you know, there's,
there's lots of topics about this.
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:Now, there's the school readiness,
which the government are focusing on.
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:The problem is that children
are not spending enough time
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:outdoors, and that there is.
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:You know, there's research out there
that's showing, for example, that
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:children can name species of Pokemon,
but can't name common British wildlife.
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:There are stories about.
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:There's research in place where children
are not developing the core strength in
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:their muscles and coordination, so they're
requiring to have actual physical therapy.
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:We've got a situation where,
as a parent, I totally get it.
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:You want to protect your child, we
want to wrap them up in cotton wool.
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:Whereas actually being outside, you
know, that element of that risky play
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:where perhaps your child's balancing on
some logs, yes, they might fall down,
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:but actually they'll build resilience.
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:Um, and there's a big campaign at
the moment and focus on the fact
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:that, and, and partly part covid
related as well, is that wellbeing
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:and mental health is an issue.
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:So I feel it's, um, yeah, I feel
the core of what I wanna talk about
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:is about really highlighting that
there is a problem and that I believe
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:spending time out to doors really
offers a brilliant solution to that.
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:John: I think there, uh, there
are several problems within that.
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:And what is going to be potentially
key to you to be able to move forward
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:with this is gonna be being able
to get more succinct about how you
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:define that as more of a general
issue, because it does seem that the.
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:core of that is developmental,
children's, future development.
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:I would perhaps take it from the point
of, uh, from the perspective of what do
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:those children potentially grow up to be
or not be these things that you can help
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:Julia Packwood: Yeah,
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:John: direct them towards.
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:Julia Packwood: that's, there's, um,
a, a very famous book where phrase
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:has been coin coined, the, the kind
of nature deficit chil childhood,
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:um, and that, that really is.
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:The question.
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:Yeah, yeah.
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:As you say, and really interesting, I,
um, recently put myself through, uh,
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:TEDx, uh, my local TEDx audition, and I
gave my five minutes and talked about my
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:childhood experiences of where I grew up
in Wales and we in the eighties where we,
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:you know, literally could just say back
in time for tea and, and we had freedom
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:and somebody in the audience said, you
know, that was your childhood experience.
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:I, however, didn't have that.
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:I was indoors, I was playing on
a computer game for my childhood.
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:I just, that was very powerful.
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:It, it sort of, you can have your
perspective and obviously it's
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:important to share your story, but
it's how you get that message across
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:or include on the, the polar opposite
to, to it, and that the light and
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:dark of it, I guess is the, you know.
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:John: And I guess what, what this is
ultimately gonna come down to is how is
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:it a problem for them, for their kids and,
and even for their, for their parents?
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:How is it a problem for them if
they don't have, um, nature and they
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:don't understand, um, the, what's
going on in their environment or, uh,
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:they don't have the, the core muscle
strength or the physical and and
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:potentially emotional or environmental
development that is on offer to them.
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:Julia Packwood: I, I think as well,
something I didn't touch upon, which
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:is obviously really key is that.
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:We think children are safer if we
keep them indoors in their bedroom,
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:but behind a closed door, if
they're on a device, are they safer?
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:And I think the screen time and that
sort of detachment as well is something
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:that's, it's very of the moment.
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:Um, I know there was something in
the news today about the social media
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:companies being asked to take a bit more
responsibility for these young children,
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:you know, young adults who are using these
platforms, but it's, it is a bit toxic.
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:John: So let me ask you this, and I
don't wanna, I don't want to in any
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:way put ideas or words into your mouth.
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:Just tell me if these
are not relevant to you.
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:but does this perhaps relate to
problems of isolation and loneliness
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:and, and maybe even disconnectedness
from other people and society?
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:I.
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:Julia Packwood: I think disconnected is
a word that I, I feel strongly resonates.
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:Um.
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:John: I think that's a great thing
to tap into because there's so much
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:pain behind that and potential pain,
and there's so many issues that are
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:potentially associated with that as well.
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:Julia Packwood: E even as you're
saying that, you know, as a parent.
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:Um, so as I say, I'm
really passionate about.
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:Supporting parents and getting
them as part of the discussion.
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:Uh, 'cause parents are their
children's number one teacher.
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:Um, and how actually when you are
a parent, you feel that way too.
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:You know, and how I, um, one thing
I've really felt through since I've
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:qualified and, and spend a lot more
time outdoors is just how beneficial
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:it is for my mental wellbeing.
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:Just taking notice of, of a little
caterpillar calling on a leaf or,
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:you know, I just feel I'm more
in tune and I feel more connected
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:and that it's, it is powerful.
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:I don't mind sharing.
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:With you that when I was going through
probably one of the lowest points in my
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:life, it was going out and taking walks
in nature that kept me sane and, grounded
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:me and helped me to get through that.
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:So I do think what you're saying is
so important and really valuable,
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:and through the lens of, um, you
know, addressing the problems of
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:disconnection, disconnectedness, and.
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:Perhaps even offering solutions
of connection, which I think is
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:what you were doing in some way
early on as well, which is so good.
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:I think that's really powerful and
I, and I think it's a message that
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:you could take pretty much anywhere.
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:Yeah, it, it, everybody would benefit.
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:You know, everybody can get the benefits
of spending time outdoors in nature.
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:I mean, there's crazy science.
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:You know how, you know, we know about
the tree bathing and you know, you
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:think well hugging a tree, but actually
if we spend time simply walking under
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:trees, it boosts our immune system.
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:And there've been studies that show
that, you know, did some saliva
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:testing on people's hormone levels
and stress levels, and they found
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:20 minutes a day made a difference.
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:John: Fantastic.
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:Julia Packwood: it's not rocket
science, but for I think sometimes,
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:um, well, I know certainly as a parent
it all feels quite overwhelming.
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:You can hear all the noise and sometimes
if things are just a really simple
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:message actually can be quite impactful.
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:I think that's why I want
to speak ultimately is yeah.
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:John: Great.
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:And so think this is good.
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:You there, there's a bit more
clarity about what you are
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:actually solving for people here.
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:And there's something very marketable,
and this is super important to know that
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:very often people will come, people will
come and work with someone like me and
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:will say, oh, this is what I want to go
and talk about and look at it and think,
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:do you wanna make money with this or, or
do you just wanna speak and help people?
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:And, and sometimes it's both.
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:Um, but sometimes they wanna make money
with something that isn't marketable.
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:It has to be marketable.
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:That's just the nature of business.
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:Julia Packwood: Yeah.
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:John: and it's only really going
to be marketable if you are solving
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:a painful problem for people.
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:Um, we can sell nice stuff, but you know,
even, even motivational or inspirational
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:speakers are solving a problem.
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:Julia Packwood: Mm-hmm.
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:John: of low motivation of.
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:People feeling uninspired.
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:Those are big issues for people.
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:So we don't say they're not solving
a problem, even though it sounds like
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:what we told, but just be because
what we call them doesn't sound like
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:they're problem solvers, but they are.
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:Um, is always gonna be the difference.
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:Like especially if you're looking for paid
speaking work of if you are just a nice to
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:have speaker be so easy to choose someone
who is a need to have speaker over you.
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:Julia Packwood: We here.
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:John: thought, okay, well that's nice
what you talk about, but we don't need it.
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:It's like we could live without it, but
if they need what you are offering or
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:if they say, we recognize there's pain
there and this is really important for
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:us to address, that's gonna get you
more bookings is an easier yes to you.
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:Given the, I think there's a huge
awareness, particularly in the UK
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:right now, of the mental health
crisis that people are in right now.
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:Yeah.
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:So very topical right now to
be addressing those issues.
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:And I think even in, even in corporates,
you would encounter people who
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:are very well aware that these are
things that are going on for people.
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:They want to address them
in very careful ways.
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:So I think you have a lot of options
for where you could go with this.
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:And it might be that you decide, well,
where do I wanna take this most That's
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:going to actually, you know, maybe make
me the income that I would like to make
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:as a speaker and, um, get me the results
and the business that I would like.
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:Julia Packwood: I, I think what I would
like to do is have, uh, there was a time
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:when I really did stop, pause and think,
do I want to be a not-for-profit or
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:do I want to be a profitable business?
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:And I feel like because I live and breathe
and want to pour myself into it, I.
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:I just don't believe just because you
want to do good that you can't make money.
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:I don't, I don't think that is the
right, how the world should work.
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:Um, and I, you know, I think we need to
value and if people are giving their time
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:and they have experience that that should
be valued and therefore should be paid.
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:I just, that I agree, is a belief
of mine, but I want to, um, what
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:I can foresee having is almost.
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:By having, you know, potentially the
higher paying, you know, corporate
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:clients and then being able to go
and do some real outreach work.
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:So it will kind of balance, but it
will give me the revenue to have a
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:business, a viable business, um, but
still keep at its core, you know?
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:Yeah.
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:Those people who can't be reached.
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:John: a, that's a great way to do it
because I think we've been through
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:many years, I dunno what kind of
involvement you have or haven't had
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:with personal development over the
years, but, uh, so many people have
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:been saying, oh, follow your passions,
make money outta your passion.
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:It's like, yes and no.
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:Um, like, yeah, your passions are
are great, but it's not always
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:gonna be the most profitable thing.
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:I, I worked with, worked with
someone who wanted to, particularly
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:speak to, uh, veterans, people
who had been served in the, the
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:monies of the UK and not in the us.
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:There, there are organizations and
funding that, that help them, but even
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:then it's low and in the UK even less.
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:And it's like, well, you can do that,
but are you gonna make money from it, but
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:can you still do something that's gonna
make you money and do that as something
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:that's gonna fulfill that part of you that
wants to be able to help those people?
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:I think that's a good way
to, to think about it.
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:And if it's, if it's kind of the
same sort of thing that you're taking
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:that you can deliver for, for free
or you can deliver for, for money,
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:depending on who that's gonna be to.
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:That's great.
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:And it also for you, um, I think it's
good that people get a sense, especially
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:in the speaking world, that you're not
all just about the money, that you have
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:a mission that you have, that you care,
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:Julia Packwood: Yeah.
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:John: you are helping people as well.
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:So I think, you know, we live in a very
low trust, cynical world at the moment.
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:Those kinds of people can see
those kinds of things about you.
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:It's like, all right, you,
we know you're a good person.
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:So there's that.
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:People start to trust what you say more.
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:Alright, this is, this
is really good stuff.
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:And so yeah, you do have all
these options ahead of you.
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:And there, there's a lot to think about.
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:You don't need to solidify anything
right now, but where I would come
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:to next would be thinking about,
well, if you want to be doing keynote
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:speaking, how about creating a keynote?
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:Julia Packwood: Um, well, I,
with a, may I ask your opinion.
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:I know this coaching, um.
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:Is a keynote, something that is a bit more
standalone to a more general audience or.
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:For example, I can imagine that
there would be potential where I
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:could go and be a speaker in front
of, you know, an education event.
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:Particularly to teachers talking
about my niche of outdoor education
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:or phonics outside or maths outside
and kind of having a talk around that.
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:And obviously to parents, if I
want to try and explain, you know,
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:it's no such thing as bad weather.
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:We just gotta get the right clothing on.
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:Um, I could see that having quite a def
defined topic, whereas I get the sense.
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:And I completely agree with you.
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:We know that the wellbeing industry is a
big one, and it's a really important one
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:that that's probably more what the keynote
is going to be based potentially around
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:or is is that like, I guess, is it because
it's more general audience a keynote or,
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:John: you asking?
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:Would they be the same keynote?
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:Julia Packwood: yeah.
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:John: Yeah.
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:Uh, possibly not.
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:Julia Packwood: Hmm.
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:John: They do, they wouldn't have to be,
and it might not make sense for them to
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:be, and it's actually good for you as a
speaker to, to have more than one keynote.
378
:It's probably not good to start
to, to create several at one time.
379
:You know, it's like we'll create one at a
time, but, um, I think it's good to even
380
:start out with two possible keynotes.
381
:Um, and, and let me share with you
how, how I've done it and how I've
382
:coached other people to do this as well.
383
:you probably want to start off
really creating the keynote that you
384
:potentially want to get paid for.
385
:That's the one that's going to set you
up to be able to do the other keynotes
386
:and do the more pro bono kind of work.
387
:so that's probably the
one I would start with.
388
:And then think about, well, you know what
the problem is you're solving and you know
389
:what you want to encourage people to do.
390
:So then it's goes, well, would
you title that for that audience
391
:that gonna pay you for this?
392
:And then you can start
to build the keynote.
393
:you, you could certainly think about
what the other keynote might be called.
394
:What you'd want to go into that, but
you don't need to create that just yet.
395
:But you could even have it on a
website or somewhere available as
396
:this is a keynote that you offer
397
:Julia Packwood: Yeah.
398
:John: created it.
399
:Julia Packwood: And so I'm, um,
along with speaking, I feel writing
400
:is, is a real passion of mine.
401
:Um, and.
402
:So I'm, I'm behind the scenes getting
up at ridiculous o'clock 'cause
403
:it's the only time I have, but I'm,
I'm writing, um, and I have two
404
:books because I have two audiences.
405
:Obviously I'm going to choose one and
as you've quite rightly said, the first
406
:one will be the educational audience
one, because that just will make sense.
407
:Um, but you know, something along
the lines of kind of Rewilding early
408
:childhood and that message, and I
know myself as a teacher and I was
409
:part of the Good Practice Network.
410
:I had outstanding practice, and yet
because I was in an urban setting
411
:for the school in inner London.
412
:Not once did we think let's
bring some more nature in.
413
:Let's bring in some pine cones.
414
:It's autumn.
415
:Let's, I, I don't know why there was a, a,
again, that disconnects word, but I just
416
:didn't think to look at it in that way.
417
:And I think that, you
know, the reality is.
418
:Particularly in early settings or
schools, you don't have woodlands galore.
419
:You don't, you know, you have
potential quite limited outdoor spaces.
420
:And so it's how you can, you know,
if you are a school, if you are a,
421
:a nursery owner, you know, and it's
not, again, it's not rocket science.
422
:You go to your local park, you
know, but for some reason I
423
:need to tell people to do that.
424
:Um, and maybe that's the point,
is really, really kind of
425
:honing why it's so important.
426
:Um.
427
:That's the key.
428
:Yes.
429
:John: Do you feel is, is it
gonna make sense for you to have
430
:your talks very strongly related
and connected with your books?
431
:Julia Packwood: Yes.
432
:John: Good.
433
:Julia Packwood: Yeah.
434
:John: Cool.
435
:Um, the.
436
:One of the things, I think this is a huge
advantage for you over many people, that
437
:you already have a, you already have books
material to pull on because you have,
438
:you have a lot of knowledge in your area.
439
:You, you
440
:Julia Packwood: Mm-hmm.
441
:John: have decided on the expertise.
442
:Lots of people become speakers without
having those and create those later on,
443
:and you have these as you get started.
444
:That's a huge advantage for
being able to guide you in how
445
:you then go about creating a
keynote talk that relates to that.
446
:And then potentially being able to
sell your books at your events as well,
447
:when you do go and speak is another
additional, um, income source for you.
448
:So I, I think these are all
really, really positive things.
449
:What is gonna be important here
though, is also gonna be what you
450
:call your first talk and, and.
451
:What I want to think about as you do start
thinking of some titles for this, 'cause
452
:probably is the first step before you pull
through to this, is you are looking to
453
:sell the outcome rather than the journey.
454
:Like, it's like if you're going on
vacation, you're not selling the flight or
455
:the cruise ship, selling the destinations,
the the places that you get to go to,
456
:the experience that you get to have.
457
:And so your talk title
should do that as well, so.
458
:What, so just to be aware, like if I,
if I am a booker and this is what the
459
:mindset you probably wanna put yourself,
I'm booking someone to speak and I'm
460
:in the education space and I see a talk
that's, uh, about rewilding childhood,
461
:but I then I say another talk that's
about creating physical and mental
462
:resilience in our children and our youth.
463
:Julia Packwood: Yep.
464
:John: Does that make sense?
465
:As
466
:Julia Packwood: Yes,
467
:John: probably gonna be more appealing?
468
:Julia Packwood: yes.
469
:John: Yeah.
470
:So that's the way I want
you to think about this.
471
:Julia Packwood: Hmm.
472
:That's really interesting.
473
:Um, because I, you know, particularly
with the parent side, I think in my head
474
:I'm like, playful parenting outdoors.
475
:Yes.
476
:That's got a nice ring to it, but
it doesn't necessarily capture
477
:John: Yeah,
478
:Julia Packwood: the pool.
479
:John: than a, than a main title.
480
:Yeah.
481
:Julia Packwood: Right.
482
:Good job.
483
:I haven't bought the yet.
484
:Is I've, I listen to, um, I've, I've
got into audible books recently.
485
:'cause as a busy mom, I find
they're just brilliant to listen to.
486
:I'm like filling the dishwasher and
things that, and I listen to Blake
487
:Snyder's, um, save the Cat Scream.
488
:Right?
489
:And it's exactly that, isn't it?
490
:You've gotta, it's about at the end
of the day, that's what we're drawn
491
:to is the, what is the core of it?
492
:Um, our ultimate, uh, and
you know, I think it's.
493
:That, yeah, that that's really something
to really think about and, and, and
494
:deserves to be, you know, not for me
just to come up with something quickly.
495
:It deserves real thinking around.
496
:John: I agree.
497
:I mean, if you have some thoughts now,
that's fine, but if you don't go and
498
:work on this, um, but that's the, that's
the mindset to take on this of it's part
499
:of your marketing and your positioning,
um, that people need to see clearly
500
:and probably right away that you are
solving a, a painful problem for them.
501
:this is also relates to that difference
between nice to have and need to have.
502
:Right.
503
:Having a more nature filled childhood
is a nice to have, it seems, although
504
:you see it as a need to have, but
having, more connected and resilient
505
:children, that's a need to have.
506
:That's not a nice to have.
507
:Julia Packwood: And honestly
outdoors, like the, the, um,
508
:outdoors offers it in abundance.
509
:Like it's, it, when you really truly
think about it, you know, even the thing
510
:of, oh, I got stunned by a steam at all.
511
:Or, you know, you're climbing a tree
and you think, oh, I can't do it.
512
:And then the, you know, that it just.
513
:Is full of real challenge during moments
alongside those cute, wonderful moments.
514
:And, and that's the beauty
of the outdoors is that it
515
:John: um, it's very hard to sell the how
on anything, do we get you to this result?
516
:It's almost impossible to sell
because nobody really wants to
517
:know about the work or what they're
gonna have to do to get there.
518
:It's like,
519
:Julia Packwood: Well.
520
:John: um, if you were, if you were
selling, uh, no, if you were talking
521
:about health and weight loss.
522
:And it's on my mind because I've got
a, a podcast recording later with
523
:someone who does talk about that.
524
:You, you don't want to try and market that
and saying, all right, well, you know,
525
:we're gonna have to restrict your eating
and we're gonna have to make sure you
526
:start going to exercise all this time.
527
:Who's gonna buy that?
528
:But you show this image of lose lose,
uh, again, get your body fat under to
529
:this percentage, or, you know, build
your muscle to this level and sort of,
530
:you know, show some outcomes for people.
531
:That's what they will buy.
532
:Julia Packwood: I'm thinking about
the parenting and I, I work with
533
:a, a colleague of mine who we used
to teach together years ago, and we
534
:collaborate, um, we do this Mindful
Mondays group, like local, and we're
535
:based at local charity gardens.
536
:Um, and what she talks a lot about,
which I really believe is, you know,
537
:it's not about playful parenting.
538
:It's the fact that actually
you form positive bonds in
539
:connection with your children.
540
:It's the attachment.
541
:Um, and that's what it's about.
542
:Yeah.
543
:That, sorry, I just had a moment then.
544
:John: That's great.
545
:I'm really glad that you did.
546
:That's fantastic.
547
:That's what, that's the whole point
of having a call like this and, uh,
548
:next steps beyond this, which we're
not gonna get to now, but next.
549
:Should be start to start putting about
putting this into a framework for you
550
:and then structuring that into a talk
in a way that's gonna make sense.
551
:And those will be, those will
be the things to move into once
552
:you've got this bit figured out.
553
:But right now, it's important that
you have a little time to work on
554
:this and figure out and, and work
on what we've talked about today.
555
:So I want you to tell me, give
yourself clarity here on what
556
:action you will be taking based on
the conversation we've had today.
557
:Julia Packwood: Um, well thank
you so much for this opportunity.
558
:Um, it's incredible and
like I'm a fan of the show.
559
:Um, does to actually picture
on it, it feels really surreal.
560
:Um, and I.
561
:I think what this shows me, which
is, you know, I, I have a belief
562
:that the message I have is important
and you know, should be heard.
563
:And I believe that, that I've got
potential in my path to become a speaker.
564
:So to hear, you know, you
feedback to me that, you know
565
:you, there's something here.
566
:That's it.
567
:Could appeal and actually has big scope.
568
:Um, because that's ultimately in, it's
about the core is about the message.
569
:And then it's also, as you say, is
this going to work for my business?
570
:'cause the reality is this's
going to take time and energy and
571
:dedication and commitment and, you
know, that's, that's the work, uh.
572
:John: the good thing about creating
a talk is once you've created it,
573
:you've done that work and it becomes
more residual income for you.
574
:Not you still have to go and deliver,
575
:Julia Packwood: Yeah.
576
:John: the creation elements of
it, like creating your book, the
577
:work's done then at that point.
578
:And yet you can, you can,
better than a book, you can
579
:keep editing and adjusting it
580
:Julia Packwood: Yeah.
581
:I haven't considered this, you know,
the, I'm learning about kind of strategy
582
:in business that actually it's two
way that actually can go on the stage,
583
:but also can sell the book and then
who knows what that might lead to.
584
:It might lead to all work, it might lead
to one, you know, to more opportunities.
585
:Um, but I think the big takeaway
for me is to really nail down the
586
:problem I solve and how to, yeah,
come up with the names of those talks.
587
:John: Uh, I, I think you're most of
the way there already, just from today.
588
:Um, but I will definitely be looking to
get an update from you as to where you
589
:move to with that and what you settle
on as a, a title for your first keynote.
590
:Um, but.
591
:Thank you for agreeing
to come on the show.
592
:You are a testament to something that
I like to do as well, which is raise my
593
:hand when there's something going on.
594
:It's like, oh, I think
I'd like to do that.
595
:Just put your hand up even if you're not
sure about it, just go for it anyway.
596
:And the good things tend to come from
that of just putting ourselves forward.
597
:So I'm really glad you did Julia,
and, and you've been a delight
598
:to connect with today as well.
599
:Julia Packwood: Thank you so much.
600
:Continue to listen and.
601
:John: I'm super happy about that.
602
:All right.
603
:I'm gonna stop the recording,
but please stay on the line just
604
:for for a few minutes for me.
605
:Imogen: So what do you think?
606
:Did you get some good insights
from John's session with Julia?
607
:One highlight for me is getting
to see things click into place
608
:when speakers realize they need
to sell what people want and need.
609
:We have to sell the
destination, not the journey.
610
:Would you like to get some
coaching on the show with John?
611
:Go to the episode show notes or
YouTube description and you'll find
612
:the link to join the wait list.
613
:If you don't want to wait,
go to present influence.com
614
:and find out more about working with John.
615
:You can also book him to deliver a
keynote for your company or organization.
616
:I.
617
:John will be back next week to chat
with Mentalist Keith Kong, winner
618
:of Pen and Tellers TV show Fool Me.
619
:Keith shares some insights into
the dark secrets of Mentalism and
620
:how he keeps audiences engaged
and entertained in his live shows.
621
:Next Friday, John will be sharing
storytelling insights from his recent
622
:experience, winning best raconteur
at a storytelling contest, as well as
623
:the complete story for you to enjoy.
624
:Come and join us again.
625
:And as John always likes to say, wherever
you are going, whatever you're doing,
626
:have an amazing rest of your day.
627
:We'll see you next time and
thank you for tuning in.
