Podcast Guesting For Professional Speakers, Coaches & Experts

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Want more leads, more speaking gigs and zero awkward cold dms or emails,

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what podcast guesting is hands down

one of the best business growth tools

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for speakers, coaches, and experts.

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When done right in this episode,

I'm revealing how to be a strategic

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podcast guest who actually gets

clients, not just compliments.

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and I'll share the common mistakes

to avoid what hosts really want from

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their guests and have turn every

mic moment into long term influence.

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So let's get into it

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Welcome to Present Influence;

the Professional Speaking show.

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My name's John Ball, keynote

and presentation skills coach,

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award-winning storyteller, and

sometimes standup comedian.

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And your host on the show That

helps professional speakers,

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coaches, and experts deliver more

impact, influence, and inspiration.

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There's a lot of talk on social

media about being a podcast guest.

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You probably even get emails in your

inbox like I do from time to time,

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inviting you to get booked onto particular

shows as a podcast guest and people who

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are gonna help you do that, of course

you pay them for that privilege, but

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is that the right way to go forward?

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Is this something that you should

definitely be thinking about doing?

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Look.

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I'll say this, I think podcast

guesting can be great when it's good

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and can be frustrating when it's not.

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And so let me explain what I mean by that.

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I think a lot of people do sign up

with agencies and hear people saying,

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oh, get on podcast, get on podcasts,

and then just start getting on all

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sorts of different podcasts, but.

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If they're not strategic about or if

they've got an agency who's reaching out

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on their behalf, what you will probably

find is that you'll be getting onto shows

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that aren't particularly relevant to you

and what you want to deliver, and maybe

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shows that don't even have much audience.

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What a lot of agencies doing, and I won't

say all of them 'cause some definitely

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are better than others, but what a lot

of these 'so-called' agencies are doing

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is really just looking for podcasts that

are in the industry area that you are

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in and not really looking at who the

host is, what it's about, or sometimes

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even whether it's actually an interview

based show, and will send pitches with

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your bio and information to the hosts

hoping that they might consider bringing

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you on as a guest onto their show.

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now as a podcast host myself, I do not

love most probably 99% of the pitches that

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I receive from those kinds of agencies.

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And I get them in my inbox pretty much

every day, sometimes several times a day.

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And more often than not is really

just that they have people who they

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who are paying them to get them onto

podcasts, and they're just gonna

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blast every podcast that they can find and

hope that they get some return on that.

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Now, there is a very small percentage

of the people who do get presented to

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me by these people who actually are

potentially a good fit for my show.

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I have had some really cool guests from

those kinds of introductions that I

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wouldn't otherwise have found for myself.

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But that is a very small percentage.

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This is one of the reasons why

I mostly don't say to these

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agencies, don't contact me.

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I'm probably a little more open-minded

than some others, but the vast majority

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of guests that they put forward to my show

are not a good fit and not suitable for

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what I want to deliver to my audience.

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but there are other things

to consider here as well.

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Many hosts will not even consider

proposals or pitches from agencies.

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And not just because they don't know

much about the show most of the time,

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or because the guests aren't usually

a good fit, but also because very

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often the guests who are being put

forward don't know anything about you,

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they don't know anything about your show.

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They have no connection with you

other than their agency is trying

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to get them onto your show.

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And so if you want guests who

actually do appreciate you and your

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show that's a good way to do it.

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But I'll say this,

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many of the pitches that I receive

from agencies or even sometimes

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from individuals have just taken

a, the briefest of looks at

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some of my most recent episodes,

probably haven't listened to them.

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Even though they'll say they have, I

loved your episode, I titled this and

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with this guest, and generally they

haven't, and they don't really have any

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idea who I am or what my show is about.

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They're just looking to get their

guest booked, and that's hard

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for me to want to respond to.

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And so I get it that a lot of hosts

just end up blocking all these agents

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the same as, you know, I get emails

pretty much every day from people who

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want to help me grow my YouTube channel.

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It's like, well, I appreciate that,

but I'm not just gonna go with some

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rando who shows up in my inbox.

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And it can definitely be the

same with podcast guests.

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So I personally use podcast matching

services as well as inviting guests

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who I would like to have on my show.

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So the recent episode with Kennedy,

for example, about email marketing.

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There was not through any kind

of podcast matching service.

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I'm in Kennedy's community.

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We got more personally introduced

through a previous guest on my show,

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but I already knew who Kennedy was.

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He was already on my guest wishlist

and I was very happy to bring him on.

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Joel Morris, who I've got coming

up soon, comedy writer, a bit of a

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legend in comedy writing in the uk.

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Pretty much any top comedy program

in the UK, he has been a writer for.

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And so getting an interview with him was

not through, was not gonna happen through

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any kind of podcast connecting agency.

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That was me finding someone

who I wanted to have on the

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show and reaching out to them.

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And sometimes when you reach out to

people who are pretty well known,

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you're gonna get nos and that's fine.

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And sometimes you're gonna get yeses, and

it's the same for you as a guest as well.

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If you're reaching out to shows that

are top level shows, you're likely

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to get a lot of nos unless you are

already competing or showing up in

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that sort of arena as a top level guest,

speaker, coach, whatever it is you do.

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I wouldn't say don't apply to go on top

level shows if you have a great topic,

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if you have really good ip, if you are

very eloquent and good at speaking about

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what you do, and you are a great guest.

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It might be worth a try, but be prepared

for the nos because you'll probably get

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them, but also know that you can still

go back to that show in the future if

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you want to try again, but work on it

and get some improvement over time.

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Here's something really important.

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If you're getting started with this,

you will probably want to go on a few

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newer, pretty unknown shows just to

get some experience in talking about

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what you do and what you offer, and get

a bit more familiar with the formats.

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Now, you'll have different

experiences with more experienced

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interviewers and longer running shows,

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for sure.

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People who are just starting out with

a podcast may not have the interview

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skills, you might find it's not

the most fun interview, sometimes.

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But can it, it can still be worth going

on those kinds of shows, but if you are

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consistently going on shows that you're

just being booked onto and just to get

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on as many shows as possible, you're

probably going to find that it's not going

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to move the needle and it's gonna be very

frustrating for you to be investing a lot

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of time, money, energy, your knowledge

and expertise as well into shows that

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aren't really getting downloads and aren't

gonna move the needle for you at all.

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So they may or may not, but the

chances are you're gonna end up

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thinking that that podcast guesting

doesn't work because you're not

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going on the right kinds of shows and

you're not being strategic about it.

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So, strategy is super important, and I

actively would encourage you to avoid

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the spray and pray approach to podcasting

of just going on as many shows as

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possible and hoping that it delivers

some results, because it generally

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doesn't, and most podcasts are getting

less than 30 downloads an episode.

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And whilst that can still lead to

some potential leads for you, it may

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not be where you're wanting to go

to and it may end up not being very

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effective for you if you're looking

to grow your brand and to actually

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get some lead flow from this as well.

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So how do you find the

right shows to go on?

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Well, I think there's a bit of work to

do first, and so putting in the time to

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have a bit of practice and getting good at

talking about what you do with a few shows

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that might be pretty much inconsequential

to you in the long run is gonna be good.

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Get some, get some reps in.

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You would, I hope you would do this with

your speaking work as well, that you get

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the reps in before you start getting paid

for a keynote that you have created, if

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you haven't ever delivered it before,

you don't know how it's going to land.

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I would never get up on stage and deliver

something that I haven't practiced and,

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and expect to be paid for it as well.

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So as a paid professional, it's

essential that you are as good

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as possible at talking about what

you do and being a good guest.

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There are some things I would encourage

you to have ready for going on podcasts,

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maybe even before you go on any test

run podcasts as well, because it's gonna

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help you to be able to approach these

things when they come up on the podcast.

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But knowing what you offer and being

clearly able to talk about that,

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having a clear introduction that

sets you up for some credibility.

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Ideally, you at least want to

have an active lead magnet page

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as well, or somewhere where

you can direct people to go.

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Now, I don't care if it's your

LinkedIn profile or if it's your

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website, so long as you have

somewhere you can direct people to

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go if they want to reach out to you.

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But if you actually have something

like a lead magnet or a quiz or

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anything along those lines,

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it can make a huge difference

for the results that you get

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from your podcast guesting.

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So you need to think of

this as a media strategy.

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That's exactly what it is.

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Think about it this way, if you're looking

to be interviewed on TV shows for what you

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do, you wouldn't expect to just show up

and wing it and hope for the best, right?

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You would want to, I hope, maximize

the potential of that experience, which

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means you have somewhere for people

to go to find out more about you, or

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at least be able to search your name

online and find something about you

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there that gives them a clue of how

they can get in contact with you.

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Now this could just as easily

be your social media, as your

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website, or really anywhere, but

you need somewhere for people to go.

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You need to be findable after

you've been on the show as well.

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Uh, it can be really helpful, can be

really helpful to have a media kit

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ready to go so that you, when you're

looking to go on shows, you can send

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them, you can send them your images,

your introduction, some background

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on you, you can maybe even send some

clips or excerpts or other shows that

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you've been on so they can get a sense

of how you show up on those episodes.

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But any background that you feel is

particularly relevant, it's not so

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important really these days that you

share how many followers you have on

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each of your social media platforms

unless you want to, because the

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majority of podcasters are not that

interested in leveraging your audience

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so much as they are about having you

on theirs, and probably talking to

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you about what it is you talk about.

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So having clear ip, clear intellectual

property frameworks and being able to

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talk eloquently or have some stories

ready to go, have some memorable

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moments ready to share and talk,

it's gonna be far more helpful to

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you to be prepared for these things.

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Be clear for each show you go

on, what's the win for you?

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Is it that you're

looking to get lead flow?

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Are you looking to connect with

the host because it's somebody who

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you maybe want to work with in the

future in some way, shape, or form?

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So you can use this as a

tool to build relationships.

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But I would say be, be somewhat

respectful when you are guessing on

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shows that even though you are giving

up your time and your knowledge for

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these appearances is not really a

good idea to be a diva about it.

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And I've certainly had some

people approach me in my show

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who've been like that and.

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Honestly, when I, when I

encounter that attitude, I will

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not bring them on the show.

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I have canceled guests who

have shown bad attitude to me

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because it's not a great start.

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It makes an uncomfortable beginning.

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So if you start being a bit

of a diva with the people that

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you wanna show up for, it's.

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It's a different story if they

start messing you about if

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they're playing with the times

or not showing up for recordings.

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Things that by all means reach

out to them and, speak to them.

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And you might not be too impressed.

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I would say there, there has certainly

been times for me where I haven't, where

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I haven't been able to get to my studio

for a recording in time for a session,

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and it's rare and it usually means

something has come up that stopped me

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from getting to the studio rather than

me just not managing my time very well.

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And so in those instances, people

are nearly always find when you

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reach out and let them know,

Hey, I'm really sorry about this.

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Something has come up.

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Or one time it was a procession

through the city and I just

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couldn't get through that.

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It's a very common thing here in Spain,

but a procession through the city.

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The roads were blocked off.

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I couldn't cross over.

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There were people everywhere, and

it took me half an hour longer than

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usual to get into my office and into

my studio for an early recording time.

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These things do happen sometimes, so

you might need to be a little patient

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and give a bit of leeway, but most

hosts will at least try and let you

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know that they might be running late.

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But if someone does start messing

you about, by all means, call

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them out on it or just take them

off your list and say, all right,

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I'm not, we're not doing a show.

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Sorry,

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that's that you had your chance.

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It's entirely up to you how

you want to handle that.

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But I say don't.

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be an arse about it because it could

affect you for future opportunity.

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So show up as the kind of person who

you would want to be connecting with

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as well as you as you go for this.

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There are some people out there

right now who are charging people

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for being guests on their show.

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I do not like this.

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Now, I'm not saying

you should never do it.

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I would probably encourage

you not to do it.

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I would not encourage any of my clients

to go down that path because, I don't

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think podcasts should be monetizing

the knowledge and expertise the same

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as these organizations that, ask

speakers to pay to get on their stages.

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I don't know.

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There might, there may be exceptions

and situations where it could work

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out and could be worth your Well,

I generally don't think it is.

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I would never pay to go

on someone else's stage.

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I wouldn't pay to go on

someone else's podcast.

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I think there are better ways to monetize

the show and also if it's paid to play,

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You are just appearing on the show that

will have anyone on who is willing to

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pay to go on rather than people who

have actually been properly vetted for

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the show and who's really listening

to that anyway, I would be very

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doubtful about their listener numbers

or the quality of people who do that.

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So I doubt that you're gonna get much bang

for your buck in those sorts of situations

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when they have probably, and they might

have recording going out every day, of

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somebody who's paid to be on that episode.

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Make your own decision on this.

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But just know the vast majority

of podcasts will never ask

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you to pay to be a guest.

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Now I think it's a bit different.

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If you are a celebrity or you know,

you're very well known in your industry

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and your time is very, very valuable

and you might put a premium on that,

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then sure you might be in a situation

where, you would charge to be a

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guest rather than pay to be a guest.

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Or if there's a show that you really

want to go onto and you love the

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show, but they do have a pay to

play kind of thing, it's unlikely.

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But if they do and you really

wanna do it, sure, why not.

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But I think the vast majority of

cases, this is a scam, and it is

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monetizing the show in the wrong way.

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The shows should be monetized through

advertising or through audience,

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or through promotions or through

affiliates or whatever else, but not

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through the guests who are coming on

and giving of their time and their

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energy to be a guest on the show.

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I would say stay away

from those kinds of shows.

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Now there are definitely best practices

to have when being a guest on a show.

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Like, you know, obviously you want to

show up early, show up at least a couple

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of minutes early to the most of the time

you're gonna be speaking to people on

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Zoom or virtual studios unless they're

actually paying for you to travel as well.

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Some shows will do that if

they have the budget for it.

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So show up early, whether you are live

in person or whether you are on Zoom,

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even with virtual recordings, being

online at least a minute or two early

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could give an opportunity to just check

sound and audio and make sure that you

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can finish things up in time rather

than having to check all those things.

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So I do have a great checklist for

this and I'll share with you a bit

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later on how you can get hold of that

to make sure you do all the right

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things before going on to show when

you're booked into do it as well.

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But how do you even find these

shows in the first place?

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Well, there's a number of ways you

can do this and take your pick.

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It might be shows that you already know.

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You can really go to some matching

services that we talked about.

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I don't recommend going

down the agency route.

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I use Pub Match myself.

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I find it's a great, great place

for professional experts to go and

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be guests on other people's shows.

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And if you are a host as well, it can be a

great place to find expert guests as well.

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: 00:17:22

So I've had lots of amazing

guests through Pod Match.

293

: 00:17:25

I really like it as a service and I would

highly recommend it to you, if you are

294

: 00:17:29

looking to be a guest and it might just

be something you do for a few months,

295

: 00:17:34

get yourself booked on a bunch of shows

and then pause it or cancel it and, find

296

: 00:17:39

other ways to get on shows as well.

297

: 00:17:41

As you start getting on shows asked to

be introduced, ask your host if they

298

: 00:17:45

know about the shows that you might

be a good fit for, or other hosts that

299

: 00:17:48

they might be able to introduce you to.

300

: 00:17:50

This is the power of your network, right?

301

: 00:17:52

Do some simple searching in,

in your niche, in your genre,

302

: 00:17:56

on Apple Podcasts, on Spotify.

303

: 00:17:58

There are some paid

services that you could use.

304

: 00:18:01

Maybe just take, again, just take out

a one month subscription for where

305

: 00:18:05

you can check out where shows are

in the charts and how many listeners

306

: 00:18:10

roughly that they're getting.

307

: 00:18:11

But if the show is on YouTube, you

can certainly check them out there

308

: 00:18:14

for free and just look at how many

downloads their videos are getting

309

: 00:18:18

and see which guests they have

that are doing really well as well.

310

: 00:18:21

So YouTube could give you

a pretty good idea of that.

311

: 00:18:24

But do know that audio

podcast audiences can be a bit

312

: 00:18:29

different to YouTube audiences.

313

: 00:18:31

They are different formats that tend

to have different demographics as well.

314

: 00:18:35

So YouTube will only

give you some insight.

315

: 00:18:37

It won't show you the audio

side of things, which could

316

: 00:18:39

look completely different.

317

: 00:18:40

So they might have low downloads on

YouTube, low views on YouTube, but really

318

: 00:18:45

huge audio downloads or vice versa.

319

: 00:18:48

Or they might be exploding on both

channels or struggling on both.

320

: 00:18:51

Who knows?

321

: 00:18:52

But there are things you can do

to check that out, so that could

322

: 00:18:55

be a good part of your strategy.

323

: 00:18:57

But to go on these shows,

you do need to contact them.

324

: 00:19:00

So you'll need to find out at the

very least, who the host is, and

325

: 00:19:04

if you can find their email, great.

326

: 00:19:05

But otherwise you might be able to send

a message to them directly with the show.

327

: 00:19:09

They probably have some method for

getting in contact with them anyway,

328

: 00:19:13

which they talk about on the show.

329

: 00:19:14

So I would encourage you to at least,

check in, drop in on a couple of

330

: 00:19:19

episodes to get a sense of their style

and how the show runs and how you

331

: 00:19:24

could then fit in for that as well.

332

: 00:19:26

It will show that you've actually checked

some stuff out and you can talk to 'em.

333

: 00:19:29

All right.

334

: 00:19:30

Yeah, I've checked out a few of your

episodes and, you may not listen to the

335

: 00:19:33

whole thing, especially if they're long

episodes, but certainly if they're not,

336

: 00:19:37

if they're on the shorter side, great.

337

: 00:19:38

It might be, it might be pretty

easy to listen to the whole thing.

338

: 00:19:40

I.

339

: 00:19:41

I tend to listen a lot

on double triple speed.

340

: 00:19:43

Sometimes if they're speaking very

slowly, I'll listen on triple speed,

341

: 00:19:46

but it can be a good way to at least

get a sense of what's going on and

342

: 00:19:50

get that information that you need to

be able to get in contact with them.

343

: 00:19:53

So that could be a good way of doing it.

344

: 00:19:55

You may also want to do things like

look at their guest list, their previous

345

: 00:19:59

guest list, and, and then put their

names into Apple Podcasts and see which

346

: 00:20:03

other shows those people have been on.

347

: 00:20:05

You're probably gonna find a ton of

shows that would be a good fit for you

348

: 00:20:09

as well from the kinds of people who

are appearing on similar shows to you.

349

: 00:20:13

And again, when you get on those

shows, you can do the same thing.

350

: 00:20:16

Go through their guest lists

and find new names, look at the

351

: 00:20:19

different shows that they've been on.

352

: 00:20:21

That can be a great strategy.

353

: 00:20:22

You'll probably never run

out shows to look at, but.

354

: 00:20:25

I would encourage you to check a

show out before you pitch them.

355

: 00:20:30

This is gonna do a few things for you.

356

: 00:20:32

It's going to allow you to know

whether you like the show or not.

357

: 00:20:35

And I, that's important.

358

: 00:20:37

If you don't like the show, if you end

up not liking the host very much, you

359

: 00:20:40

don't like the, the star, you find 'em

too brash or anything like that, you

360

: 00:20:44

will know and you'll be able to avoid it.

361

: 00:20:46

And trust me, it's a good thing.

362

: 00:20:48

Awkward podcast interviews, are not fun.

363

: 00:20:51

But also it's going to allow you to

take a look at the kinds of things that

364

: 00:20:55

they have already been talking about.

365

: 00:20:57

And so if you do see that there are

episodes that very much cross into what

366

: 00:21:01

your main expertise or subject matter

is in, check those ones out especially,

367

: 00:21:07

and see what you could bring that wasn't

brought in those episodes because, podcast

368

: 00:21:14

hosts don't really just want to reiterate

what they've already done either.

369

: 00:21:18

You need to have a pretty unique

way of explaining stuff, or you

370

: 00:21:23

need to have some pretty unique

IP that other people haven't done.

371

: 00:21:27

So you need to be able to offer something

that everyone else isn't offering.

372

: 00:21:31

So for example.

373

: 00:21:32

I sometimes get coaches who want

to be on my show and sometimes

374

: 00:21:36

they are generalist coaches.

375

: 00:21:38

, they don't have a specific kind

of person they help or a specific

376

: 00:21:41

kind of problem they solve.

377

: 00:21:42

And.

378

: 00:21:43

Generally, that's no good to me.

379

: 00:21:45

I need to know who they help

and how they help people.

380

: 00:21:48

I need to know that they

have some frameworks that

381

: 00:21:50

they use to work with people.

382

: 00:21:52

I need to know that they have some IP

or some expertise or some real value

383

: 00:21:56

and something unique that they can share

with my audience, that's gonna make it

384

: 00:22:00

interesting, exciting for me and for you.

385

: 00:22:03

So if you don't have those things,

there's probably gonna be some work to

386

: 00:22:06

do before you start doing your podcast

guesting in any kind of professional

387

: 00:22:11

way to make sure you have those things.

388

: 00:22:13

And to be honest with you, as a

professional speaker, coach, or

389

: 00:22:16

expert, these are things that ideally

you should have for your business

390

: 00:22:21

going forward anyway, so you really

want to have those, if you want

391

: 00:22:24

to come across as professional.

392

: 00:22:27

But do focus on creating relationships

with the shows that you go on.

393

: 00:22:32

Be nice to people, be friendly,

be warm, and be personal as well.

394

: 00:22:38

So it is, it's a good idea.

395

: 00:22:40

Now, if you can leave a review for

the show, leave a review for the show.

396

: 00:22:43

Leave a review for the host, send

them a thank you note and an email or

397

: 00:22:47

maybe send them a copy of your book.

398

: 00:22:50

I would say one of the things

that most people do not do, and

399

: 00:22:53

that I would encourage you to do.

400

: 00:22:55

Is follow up after the recording as well.

401

: 00:22:59

it is worth keeping some kind of file

of shows that you've been on, and so you

402

: 00:23:05

should be able to get a rough idea of the

expected release date for the episode.

403

: 00:23:11

And if the host can't give you that,

then and there it might be something

404

: 00:23:15

you you want to check in or have an

assistant check back in on in the future.

405

: 00:23:20

But also you probably want to review

your appearance as well, because

406

: 00:23:24

whether it's video, audio, or both,

if somebody puts out an unedited

407

: 00:23:29

video, and this has happened to me by

mistake, a video ended up going out

408

: 00:23:33

that wasn't properly edited and

it got a bit rushed through.

409

: 00:23:37

I, I will have to admit that it got

rushed through 'cause I wanted to get

410

: 00:23:40

the episode published in time and it

went out with a bunch of mistakes in it

411

: 00:23:44

that had to be corrected after the fact.

412

: 00:23:47

Not a great look for me when the

guest who was on the show listened

413

: 00:23:51

to the episode as soon as it came out

and contacted me to let me know that

414

: 00:23:55

all these mistakes were in there.

415

: 00:23:57

So you will want to review your

appearance, if not, just to pick up

416

: 00:24:01

any mistakes that might be in there

or anything you're not happy with.

417

: 00:24:03

But also to watch and listen to what

you maybe could have done better or

418

: 00:24:06

what you did well, and to try and watch

it with as much detachment as you can

419

: 00:24:11

manage to give yourself some feedback

or maybe get someone else to watch it.

420

: 00:24:16

You might have a coach who you already

worked with who could watch some of that

421

: 00:24:19

for you or listen to it back and give you

some guidance on, what you did well and

422

: 00:24:24

what you could improve for the future.

423

: 00:24:27

But I would say keep a track of

these things also, because sometimes

424

: 00:24:31

episodes don't get published, and

that can be for any number of reasons.

425

: 00:24:34

Sometimes it could be because

the host decides that the episode

426

: 00:24:38

wasn't good enough to go out.

427

: 00:24:39

Now I've had that.

428

: 00:24:40

In my experience, I was gonna have

an expert to talk about this, but

429

: 00:24:43

when after recording the episode,

I felt like I had more to offer

430

: 00:24:46

on the topic than the expert.

431

: 00:24:48

And so whether that's right or wrong,

that was the decision I ended up making,

432

: 00:24:52

thinking I think I would rather deliver

this show solo because I feel like

433

: 00:24:55

it's more value for you, to share my

knowledge and content than the expert

434

: 00:25:01

that I was otherwise looking to bring on.

435

: 00:25:02

Who was someone who came to me through,

436

: 00:25:04

through one of these agencies, and

I thought looked good, but when,

437

: 00:25:08

when we actually showed up and did

the recording, it just wasn't great.

438

: 00:25:12

And considering I've had an episode

with a lady called Christine Ammerman a

439

: 00:25:17

while back now I do recommend going and

checking it out if you get the chance.

440

: 00:25:20

Um, but she's like the queen of

podcast guesting, and she shared

441

: 00:25:24

so much good value in that episode

of stuff that she actually did.

442

: 00:25:30

And she did the things that she talked

about as she was a guest on my show,

443

: 00:25:34

and I was really looking for that

kind of experience again when I was

444

: 00:25:38

bringing someone else back on to talk

about this topic, because it's been a

445

: 00:25:41

while since we've covered it and it,

it just wasn't really there for me.

446

: 00:25:45

So.

447

: 00:25:46

You've got me by myself talking

about this topic, but, I hope you're

448

: 00:25:50

finding some value in this as well.

449

: 00:25:52

Find out where your host is on social

media and connect with them there as well.

450

: 00:25:57

That way you can stay in

contact and you're going to see

451

: 00:25:59

when their episodes come out.

452

: 00:26:01

You're gonna see when

your episode comes out.

453

: 00:26:03

If so long as it does, and you are

also gonna know if it doesn't, you

454

: 00:26:08

can check back in with them and say,

Hey, look, haven't in the episode.

455

: 00:26:10

Can you let me know?

456

: 00:26:11

Is it still coming out?

457

: 00:26:12

When might I be able to

watch that or download it?

458

: 00:26:15

And that could also be a good

opportunity for you to just stay

459

: 00:26:18

connected with people who you

hopefully want to have in your network.

460

: 00:26:23

Now, I generally wouldn't do normally

a solo episode that is this long.

461

: 00:26:28

But this is a topic that could be

a whole workshop in itself and, and

462

: 00:26:31

one that I probably will run in the

future if there's demand for it.

463

: 00:26:34

Because even with this completely abnormal

length for a solo episode for me that

464

: 00:26:40

we are just scratching the surface.

465

: 00:26:42

I'm leaving a lot of content out,

to get through to the importance

466

: 00:26:45

stuff as quickly as possible, but.

467

: 00:26:48

Look there.

468

: 00:26:49

There are a bunch of qualities that

I think are gonna make you a great

469

: 00:26:52

podcast guest, and I hope you want

to be a great podcast guest as well.

470

: 00:26:56

So look, to be entertaining as a speaker,

it's important to be entertaining as a

471

: 00:27:00

communicator, we want to deliver some

level of entertainment, so do this.

472

: 00:27:04

Someone who does podcast guesting

really well, whether you like

473

: 00:27:07

him or not, Gary Vaynerchuk.

474

: 00:27:09

Gary V does a really good

job at podcast guesting.

475

: 00:27:13

I would encourage you if you are

interested to check this out more,

476

: 00:27:15

to listen to one of his appearances

on the Jordan Harbinger show and see

477

: 00:27:20

how podcast guesting is done well.

478

: 00:27:22

Because Gary always knows what he's

gonna say, he has a story ready to go.

479

: 00:27:26

He has some pithy comments ready to go.

480

: 00:27:29

He wants to drop some knowledge

bombs and he nutshells the content

481

: 00:27:33

as effectively as you possibly can

so that you have memorable things

482

: 00:27:37

to take away from those episodes.

483

: 00:27:39

You're far more likely to remember

some of the things that he might

484

: 00:27:43

have said, because he makes it

really pithy and really memorable.

485

: 00:27:47

He does it in a really good way.

486

: 00:27:48

Again, the episode with Christine

Ammerman will give you a lot of these

487

: 00:27:50

tips as well, showing you the value of

sharing some of the episodes that you've

488

: 00:27:54

listened to on a show when you are being

interviewed because it gives additional

489

: 00:27:59

credibility to the host and also makes

them feel good because hardly any guest

490

: 00:28:03

they will ever have, have listened to

episodes of their show before other

491

: 00:28:07

than maybe ones that they've been on.

492

: 00:28:10

There's a lot more that I could

share about podcast guesting that's

493

: 00:28:13

gonna help you be not just an amazing

podcast guest, but to really get

494

: 00:28:16

some results from this as well.

495

: 00:28:18

But we're already really in overtime,

far, far in excess of what I would

496

: 00:28:22

normally ever do on a solo episode.

497

: 00:28:24

If you would like me to run an

online workshop on this, let me

498

: 00:28:27

know in the comments or get in touch

with the, john@presentinfluence.com

499

: 00:28:31

and I will happily set that up

and, and make it happen because

500

: 00:28:36

I think this is such a key area.

501

: 00:28:38

But ultimately I'm a keynote

and presentation skills coach,

502

: 00:28:41

not a podcast guest coach.

503

: 00:28:43

But if you're interested in this,

from particularly the angle of

504

: 00:28:46

being a professional speaker and

getting bang for your buck there.

505

: 00:28:49

Get in touch with me and, but I

wanna make sure that you have at

506

: 00:28:52

least some resource available that's

going to help you to go forward.

507

: 00:28:56

So, if you feel ready to grow your

authority and book more business through

508

: 00:29:00

podcast guesting, don't just wing it.

509

: 00:29:03

I've put together a full podcast,

guesting playbook, and it's gonna walk

510

: 00:29:07

you through every step from getting

booked to turning interviews into clients.

511

: 00:29:11

It's totally free and there is no fluff.

512

: 00:29:14

You can grab your copy of the link in

the show notes, the description, or head

513

: 00:29:18

to presentinfluence.com/podcastguest

514

: 00:29:22

and start getting booked like a pro.

515

: 00:29:24

And hey, if you've enjoyed this episode,

please make sure that you are following

516

: 00:29:28

the show on your favorite podcast

provider and know that there is new

517

: 00:29:32

content going up on YouTube that is

exclusive to YouTube and will not be

518

: 00:29:37

getting released on the podcast episodes.

519

: 00:29:40

Also important to note that you, although

I have been doing two episodes a week

520

: 00:29:45

this year, I'm gonna be scaling back

for the time being to one episode a

521

: 00:29:49

week, simply because I'm struggling

to manage my production schedule

522

: 00:29:54

along with all the other things

that I'm working on at the moment.

523

: 00:29:57

So hopefully be able to smooth things

out in the future and go back to

524

: 00:30:01

two episodes a week at some point.

525

: 00:30:02

But for now, we are gonna be going back to

weekly Wednesday episodes and alternating

526

: 00:30:08

between solo shows and interviews slots.

527

: 00:30:11

As well.

528

: 00:30:11

So next time I'll be bringing you

an interview and oh my goodness.

529

: 00:30:15

It is an awesome one.

530

: 00:30:17

I'm gonna be speaking with professional

comedy writer Joel Morris, who

531

: 00:30:21

is one of the writers behind

some of the top UK comedy shows.

532

: 00:30:25

Things like Charlie Brooker's, screen

wipe, things like, Philomena Kunk, and

533

: 00:30:31

he's been a writer in the Paddington

Bear movies and so much more as well.

534

: 00:30:34

So most of the top UK comedy shows he

has had some kind of hand in as a writer.

535

: 00:30:40

You won't wanna miss that.

536

: 00:30:41

We talk about his creative process,

we talk about his book, which is

537

: 00:30:44

really looking into the power and

the influence of humor as well.

538

: 00:30:48

And, he's a super nice guy and it's

an absolutely unmissable episode, so

539

: 00:30:53

I hope you'll join me for that, and

it's certainly an excellent reason

540

: 00:30:55

to make sure you are subscribed.

541

: 00:30:57

We'll see you next time.