Episode 225
Email Marketing Essentials for Speakers: From Audience To Inbox With Kennedy
Mastering Email Marketing with Kennedy: Turn Followers into Clients & Cash
Summary:
In this episode of Present Influence, we're joined by Kennedy, a renowned name in the world of email marketing. If you're a coach, speaker, or entrepreneur tired of chasing social media trends and ready to build a high-converting email list, this conversation is for you.
Kennedy delves into the psychology behind buying behaviour, the importance of building trust through email, and why a small email list can still be hugely profitable. He also shares effective techniques for turning live audiences and social media followers into paying subscribers. Don't miss out on this masterclass in modern email marketing packed with actionable insights.
Do you want Kennedy's Bottomless Email Strategy Completely FREE? CLICK HERE and then visit https://emailmarketingheroes.com to find out more about what email marketing can do for you.
Chapters:
00:00 Introduction to Email Marketing with Kennedy
01:30 The Importance of Email Marketing
04:28 Building Trust and Credibility
06:51 Challenges and Benefits of Email Marketing
15:43 Transitioning to YouTube and Content Creation
22:13 The Power of a Small Email List
27:28 Challenges of Building an Email List from Social Media
28:00 Effective Techniques for Audience Engagement
29:03 Leveraging Events to Grow Your Email List
32:44 Using Secondary Lead Magnets
39:17 The Power of Frequent Emailing
43:40 Optimising Your Email Marketing Strategy
50:08 Conclusion and Final Thoughts
Go to presentinfluence.com/quiz to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn
You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence
Thanks for listening, and please give the show a 5* review if you enjoyed it.
Transcript
What if you could send one email a day and build a business that brings
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:in needs, clients, and cash without
chasing every new social media trend on
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:today's Present Influence, I'm joined by
the one name Wonder of Email Marketing.
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:Kennedy.
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:If you are a coach, speaker, or
entrepreneur who is tired of dancing
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:for the algorithm and ready to
build a reliable, high converting
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:list, this conversation is for you.
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:We are gonna get into the psychology
behind why people aren't buying like they
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:used to, how email builds real trust in a
world full of BS, and why a small email
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:list can still make you a big income.
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:Oh, and Kennedy shares some killer
techniques for turning live audiences
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:and social media followers into
subscribers who actually buy.
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:You won't want to miss a single
minute of it, so let's get into it.
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:And if you haven't already, make sure
you subscribe to Present Influence.
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:I can hardly tell you how excited I
am to welcome into my virtual studio.
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:The man who only needs one name because
he's that big of a star and a celebrity in
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:the email marketing world, it's Kennedy.
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:Welcome, Kennedy.
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:Kennedy: Hey John, lovely to see you.
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:John: I am very excited
to be talking to you.
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:You've been on my guest wishlist for
a long time, and when we finally got,
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:introduced by a mutual connection,
it was just, a very easy, let's
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:do this, let's make it happen.
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:And you're like, yeah, let's go for it.
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:So I'm really happy.
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:Thank you for coming on.
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:Kennedy: Thanks for the invite.
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:I'm super excited.
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:I can't believe it's taken us this
long to realize we should do this.
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:I feel naughty.
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:John: I feel like this is such an
important thing as well, because I don't
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:think that many people I know of in the
space really have ever focused on what you
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:do and how you help people with building
up email lists and as a way to stay
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:connected with people and to grow your
audience, your authority, and of course
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:your income as well to make money from
an email list they don't necessarily need
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:to go into how you ended up getting into
email marketing so much as to what it
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:is that you are doing with your clients
now that's helping them with this, and
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:why email marketing is so important.
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:Kennedy: I dunno if it's, in
fact, I know I'm not alone.
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:I've been speaking to a lot of
entrepreneurs over the last few weeks
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:and one of the things that a common
thread is, and I'm sure listeners
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:and viewers of this will have been
noticing the same thing, which is.
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:People are taking longer and
longer to say yes to working
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:with us than they've ever taken.
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:What used to be a quick,
oh yeah, let's go for it.
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:Whether you are a coach or
whatever kind of business you have.
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:It used to be a quick yes, and now it's
a lot more thought, a lot more time.
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:Needed.
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:And I think one of the big shifts that
has happened in all of our psychology,
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:'cause my background is psychology,
rather than being a professional marketer,
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:I ended up getting good at marketing
'cause of my background in psychology.
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:But the.
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:The thing that is happening is we've all
been over promise and underdelivered.
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:We've all got excited about something
that we think was finally the big solution
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:that's really gonna help us to live
our wildest dreams, only to have those
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:mushed into a little pulp, when they
underdelivered, or more importantly,
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:that we just didn't deliver it ourselves.
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:You know, like sometimes we
fell off the wagon or we weren't
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:good enough at the thing.
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:And what's really interesting when that
happens is it just now means that all
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:of us think again before investing.
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:Not just the money, but the time
that you're gonna put into this
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:next program, this next project.
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:You know, it's like, we were
thinking about moving house
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:recently and then we were like,
well, do we wanna do the garden?
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:Or are we gonna move house?
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:Like what are we gonna
invest this time into?
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:And people seem to be doing that with
buying decisions a lot more than we've
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:ever done in the history of time.
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:John: Yeah.
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:And are the cats happy
to move or are they,
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:Kennedy: yeah.
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:The cats don't like being told what to do.
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:I've got two Bengal cats, right?
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:They are sisters.
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:They're called Nova and Ivy.
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:They're absolutely beautiful, but.
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:They're fine.
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:They're happy if you don't
tell them what to do.
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:But if you say you've gotta go in your
box 'cause we're going on a vet or you're
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:going on your holidays, which, you know,
we travel fairly regularly and they just
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:look at us and they make noises like we
are the most evil, horrible people ever.
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:But yeah, so I think moving house,
no they wouldn't like it 'cause they
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:don't like, people want a do job.
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:John: But pro prospects can feel a
bit like that sometimes, I guess.
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:And our audience can feel a bit like
they're trying to herd cats and the likes.
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:And I've heard the number of people in
the marketing world recently talking
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:about trust deficit in the market.
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:What makes, email marketing
best or important in that?
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:Kennedy: Look, what's happening
is because of what people are
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:coining to be, this trust deficit.
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:It just means that all of the bullshit
that's been happening that people used to
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:get away with by making these grandiose
promises, then they got found out.
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:It just means that people who continuing
to do that are getting found out fast.
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:And that's happening across everything
with celebrities, with marketers,
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:that wasn't even his Lamborghini.
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:He was sat on, you know, all
that shit's just coming out and
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:it was always gonna come out.
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:That's the thing.
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:What's really cool about email marketing
and it's really weird to say like, email
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:marketing is cool because I don't even
say something cool, but what I really
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:appreciate about it is there is nothing
else in this world where I could be
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:sat on the balcony on holiday, looking
over the ramblas in Barcelona like we
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:were last summer, and I can type words,
I can press buttons on a keyboard.
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:And immediately take my thoughts and
put them into somebody else's mind.
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:Just by pressing send and it
popping up on their phone.
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:And I can do that in a
way where I own the data.
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:So if Zuckerberg wakes up tomorrow morning
and he, Zuckerberg gets up every morning
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:and the way I think of it is he gets up
every morning and he plays with his knobs.
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:That's the way I think of
Zuckerberg, because that's what
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:he does with the algorithm.
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:He gets up and he fiddle with his
knobs and I'm like, put it down.
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:It'll fall off.
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:Right.
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:So because we are all victims
to these algorithms, we're
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:gonna prioritize stories.
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:No, we're not.
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:We're gonna prioritize reels.
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:Now we're gonna do trial reels.
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:Now we're gonna say the
Facebook groups are big.
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:No they're not.
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:Facebook pages are big.
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:Again oh my God, I'm sick of trying
to keep up and play that game.
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:I don't wanna play that game.
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:I don't know about you.
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:I'm trying to do everything
else in my business.
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:Like, I don't just sit
all day and write emails.
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:Of course I don't.
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:I've got products to create.
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:I've got clients to deliver for.
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:I've got podcasts and friends
like this to hang out with.
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:I've got all these lovely things to do.
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:Email, social media is just part of it.
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:Bringing in sales, just part of it.
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:What's really nice is the
credibility around email has gotten
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:tighter over the past 12 months.
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:Finally, like 20 years ago when I saw
it online, I could have full as data.
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:I did not, but I could have sent
emails as payments@paypal.com,
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:be without anyone trying to stop me,
that, that that could have happened.
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:And I'm sure there were very lots of
naughty people out there doing that.
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:Now we've got a bunch more
verification, a bit more validation,
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:a bit more security, which means.
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:We can now get our emails delivered
into people's inboxes, which are
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:basically being read on people's phones
these days when they're out and about,
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:while they're waiting to pick the kids
up while they're waiting for their
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:partner to come home from their job.
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:And we can send messages to people in a
way that is not victim to the algorithm.
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:And also if you try and cheat the
algorithm or try and do things to have
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:more visibility on the algorithm, and
they give you a slap and postpone or
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:delete your account, which is happening.
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:Multiple times a day to people
who I know are, I've got like
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:5,000 subscribers one day.
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:I followers one day, and they've
got no account the next day.
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:Well, you can't download your Instagram
followers and upload them to LinkedIn
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:and carry on business as usual.
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:No.
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:Whereas if I fall out
with active campaign.
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:For whatever reason, I
accidentally do something naughty.
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:And I wasn't aware it was
naughty 'cause it can happen.
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:Or they just have a, a, a malfunction
and they don't know why it's gone wrong,
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:which you hear all the time on shut
down a, you know, Instagram accounts.
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:We don't know why it's being blocked,
but it's just the algorithm fine.
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:But I can, if I, if I have a Barney
with reactive campaign, I can download
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:that and put it into go high level.
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:No problem.
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:I've got the data.
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:I own the data and when you are emailing,
you can email as frequently as you want.
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:You own that data.
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:You can build those relationships, and
there's nothing like it in the world.
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:John: Well, it's gonna take me a while
to scrub that mental image of Zuckerberg
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:fiddling with his knobs out my brain.
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:But one of the reasons.
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:Kennedy: thumbnail for this episode.
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:John: Yeah, it should be good.
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:Uh, one of the reasons why I was attracted
to what you do and why I joined your
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:community to come and learn from you was
because I felt like it was always that
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:thing of chasing different social media.
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:Oh, threads is just startup.
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:You gotta go over there and start.
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:You can go and dominate
on threads as well.
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:And then it would be something
else, a blue sky or whatever else.
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:And it's like always trying to chase
these different social media things and.
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:Seeing what I was throwing
all the spaghetti at it and
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:hoping something sticks and no.
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:Now I try to just stick to back
with social media, just stick to
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:LinkedIn and YouTube and whatever
else goes out I don't care about.
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:But, um.
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:But I didn't feel like
I had control over that.
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:The same way you can do with your email
marketing list that you, you can be
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:freer in what you send out to them.
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:You can make, in some ways be more value,
less restriction, more control over it.
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:Everything about it was
just more attractive, but.
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:Can you perhaps say, because I know
you have speakers and coaches in
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:your community other than me, uh,
what do they generally say as being
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:the reasons why they come to this
and the benefits they experience?
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:I.
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:Kennedy: It's a really interesting thing.
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:'cause I mean, uh, talking about,
yeah, we have clients, we have lots of
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:clients like yourself who are speakers,
who are coaches, who are consultants.
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:We're helping people with stuff.
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:I'd love to.
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:Of the fact that my work helps people
to help more people, like I lo and
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:there's something just really nice
about that and getting to hear what
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:other people, different people's
businesses are is fascinating to me.
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:But also I speak a lot, like
I've got 20 something years.
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:I know I don't do it
right but 20 something
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:John: look younger than me, so.
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:Kennedy: Of speaking on stage experience.
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:Like just this week in the last seven
days, I've spoken to two different
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:events in the uk, one in London,
one in Harrogate, in Yorkshire.
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:And speaking on stage is a great
way of doing one of the three things
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:that we have to do in our businesses.
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:In fact, I made a video about this
on my YouTube channel, which is
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:called the email marketing show.
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:The other day I'll just basically
give you, the short version of that.
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:Obviously, if you wanna go check a
long version, definitely go do that.
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:But if you want to hear the short
version, it's this in our businesses as
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:speakers, as coaches, as consultants,
as experts who help other people, we
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:only have three things on our plate.
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:So when I realized this, it's
like, man, a live, the world's
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:easier, the whole business easier.
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:There's only three things.
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:The first of three is we've
gotta build an audience.
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:So where are you doing that?
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:Well, I'm doing that
on my YouTube channel.
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:For the email marketing show,
I also do it on the podcast
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:version email marketing show.
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:So that's where I'm building my audience.
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:That's one of the things I'm doing.
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:You might take that to another level.
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:It's like a semi sort of halfway house
place where you might have a place where
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:like, so for example, off the back of
our podcast, I created a free community
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:on Facebook called the Email Marketing
Show Community, which people sort of
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:move from the, listen to the podcast.
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:They search the email market show
community on Facebook, and they join that.
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:So we've got the audience building that.
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:And actually what's quite nice
about a Facebook group still
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:is, it organically does grow.
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:So that's still working by the way.
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:A lot of people are like, oh, leave
Facebook and come and join Skool.
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:Those people are the people
who are selling Skool, just so
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:you know that's who they are.
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:So you've got your audience
building and that might for you.
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:So for John and I, that's
our YouTube channels.
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:It's our communities.
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:For you.
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:That might be your Instagram.
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:For you, it might be your LinkedIn.
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:It's wherever you're building,
it's where the strangers are.
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:It's where you are finding brand
new strangers who you're gonna
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:warm up and release yourself to.
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:Second thing on your
plate as a business owner.
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:What we are, by the way.
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:Wow.
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:Amazing.
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:A business owner.
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:Crazy.
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:I didn't wanna be one.
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:None of us did, by the way.
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:We're all just, oh shit, here we are, but,
the second thing you gotta do is convert.
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:So your audience is the first,
third, second, third is convert.
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:You've gotta convert that
audience into paying customers.
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:That's what we've gotta do.
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:The best way in the world of
doing that, and this is not me,
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:this is not my opinion, this
is facts based on actual data.
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:The number one way to make sales for
businesses, whether you are wanting to
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:make 10 grand a year as a side hustle or
10 million a year, is email marketing.
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:It's the number one sales driver in the
world, whether you're selling really high
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:ticket, high touch product or small ticket
or reoccurring things like memberships
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:and subscriptions, we've got lot of
fitness people in our world who, again,
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:have membership subscriptions or one
off email marketing over and over again.
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:The third piece is.
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:Serving the customers.
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:It's the only thing we need to do.
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:We need to build our audience.
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:We need to convert the audience,
and we need to serve and deliver
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:results for our customers.
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:The only three things we have to do,
once we realize that we go great.
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:If we take one of those things, the
convert thing, for example, and we say,
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:how are we gonna deliver a great job of.
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:Turning brand new strangers
into paying customers.
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:The simplest way that I know of, which
doesn't depend on the algorithms,
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:it doesn't depend on anything like
that, is to get people onto your
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:email list, show up regularly.
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:So they know they can trust you to
be there when they do buy from you.
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:'cause if you're showing up regularly
when they're not buying from you, you're
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:gonna show up regularly and deliver
for them when they do buy from you.
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:Right?
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:Show up and sit and show
them what you are like.
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:So I swear a lot in my coaching calls.
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:I swear a lot in real life.
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:So in my emails.
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:I swear a lot 'cause I would rather
offend people before they paid me.
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:I don't want somebody getting a surprise.
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:Oh these squeaky clean, old, you
know, Dorothy joined and she's
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:really easily offended and, uh, she
loves my emails kinda squeaky clean.
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:She gets my coaching program and I'm
like, fuck it Al Dorothy, what you doing?
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:She's not gonna be very happy.
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:John: Yeah, it's one of the
things I like about you, Kennedy.
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:Kennedy: Yeah, so because I just
like to, I think like I wanna be
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:legit, like when I get excited, I'm
going to express myself excitably.
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:Yeah.
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:But, and here's the thing, once you
master the email marketing piece, what's
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:really lovely is you basically have
taken the conversion third off your
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:plate, and all you then have to do is
exactly what I'm doing now, and that
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:is go places to build your audience.
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:And spend more time working with
your paying customers to get
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:'em better results, which means
you get better results people.
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:People stick around for longer,
people like you more, they tell
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:more people and say you're really
good, which builds your audience.
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:It's a self-fulfilling thing.
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:John: It's interesting that the.
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:Journey into your world was pretty much
mine that I was listening to your podcast,
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:I think it was, a mutual, another mutual
friend, Bob Gentle who recommended
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:your podcast to me in the first place.
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:I started listening to that been
listening to your show for a
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:long time, and it's interesting.
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:And then I joined the Facebook group,
and then I came to one of your events,
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:and then I joined the community.
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:So pretty much that's what happened.
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:You mentioned your YouTube channel and
I know as a regular listener to your
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:show, you seem to have previously been
more focused on the audio podcast than
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:the YouTube stuff, and there's more
recently seemed to be a shift to YouTube.
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:Maybe that's just my perception, but, not
wanna go too far down the hole with that.
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:But what has been the, reason for that?
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:Kennedy: I dunno about you, but I think
many coaches, certainly me, sometimes
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:you just wish you'd took your own advice.
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:Do you ever do that?
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:You go, I wish I would just do
what I'm telling people like.
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:You know, that whole thing.
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:So here's what was happening is I've had a
podcast, so this one email marketing show,
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:I had one before that, but I had an email
marketing show for 280 episodes, right?
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:So 280 weeks of talking about email
marketing on this podcast for a long time.
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:Maybe the last two years, people have been
saying to me, oh, you've got a podcast.
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:What would be your advice to be to people
if they were starting a podcast and every
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:single time, I would say I would do it
on YouTube first if I was starting again,
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:because there's discoverability there,
whereas there's some discoverability on
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:Spotify and a little bit of our podcast.
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:If you search for,
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:John: painful though.
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:Kennedy: It's painful.
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:It, I mean, I purposely named it
the email marketing show, just so
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:I had email marketing in the title.
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:So I know we do find people,
because I get feedback from people.
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:It says, I was searching for email
marketing on my podcast and this came
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:up, and because it's got it bang in the
middle and pretty much nothing else in
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:the title, it really ranks quite well.
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:So that was strategically done, but
then I just, it was January this
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:year, January, 2025, I thought.
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:How long are you gonna keep giving
this advice without taking Kennedy?
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:How long are you gonna do this?
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:And then, so I just
started in planning mode.
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:I was like, okay, what do we
have to do to transition to being
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:YouTube first, audio second?
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:And that's what I did, and it
was lots of tiny little changes.
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:The change is difficult for all of us.
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:Like changing habits are
difficult for all of us.
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:I just made lots of tiny changes,
created a new process for making
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:the show, and we now, I record it.
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:As if it's just a video, but
I keep in the back of my mind,
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:will this still make sense for me?
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:Strip just the audio out.
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:We do a slightly different edit,
very, very slightly different edit
364
:for the audio, than the video.
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:I've just put a team in place.
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:Some good freelancers had a system and
put processes in place and yeah, I mean
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:I'm only like, I'm only a baby on YouTube.
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:I think I'm like eight
or nine episodes in.
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:I just, you know, this
week got 10,000 views.
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:Whoopty do, but I celebrated it anyway.
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:John: Look, it is big.
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:I mean, to someone who's been
on YouTube, while, I mean
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:that, that sounds pretty big.
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:And like my YouTube channel is very
small, but like yourself, I'm leaning
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:into that channel because I'm just
so frustrated with the slowness of
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:podcasts in general, the lack of
discoverability there that I, and I've
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:had such big boosts on YouTube recently
with watches and people tuning into it.
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:And more people discover from the channel
379
:Kennedy: Don't you think as
well, like John did you just,
380
:did you think this as well?
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:Like you get comments on YouTube?
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:John: Right.
383
:Kennedy: Like, I didn't realize
how important that was to me to
384
:have some public gratification.
385
:I think it's the speaker in me, you know,
the guy who likes to get the applause
386
:on stage or the, the praise afterwards.
387
:You kind of get, I mean, I don't get lot.
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:I get one or two comments,
don't get me wrong.
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:But those, I'm like the
most important thing
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:John: Right.
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:I mean, Spotify started bringing
some of that stuff in, but I don't
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:know if anyone's really using that.
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:I put stuff up there and it
is been sort of like putting
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:a tumbleweed, really not much
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:Kennedy: I wouldn't even know
where to look for Spotify comments.
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:I haven't got a.
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:John: think that's, that's the case
with most people, unless you're
398
:actually publishing your show with,
with Spotify, which thankfully I don't.
399
:But yeah, I was just curious because
seeing myself, knowing that I'm sort of
400
:leaning into that channel more now, seeing
people like I guess, you know, people
401
:are Taki Moore, who also is very much
focusing on the YouTube much more now.
402
:It just seems like interesting that
you are as well, and that the people
403
:are making, making that shift.
404
:Kennedy: Well, I'll tell you the person
who really inspired me to do it, I'm
405
:gonna do a little name drop here.
406
:It's not usually my style, but this is
the gravitas that really it took to get
407
:me to get my finger out my ass and do it.
408
:And that was, uh, it was Ryan Deis.
409
:It was a conversation with Ryan Deis.
410
:Digital market, uh, the scalable group.
411
:Um, and he had some great advice and
I'll just reshare this here 'cause
412
:if it unlocks something in somebody
else, I think he would be really,
413
:really happy for me to, I hope he
would be happy for me to share it.
414
:'cause it was in a private conversation.
415
:But I was asking him
about his YouTube channel.
416
:How often do you do you post?
417
:And he said these words, which give me
the, the most amazing permission ever.
418
:He said.
419
:Every single week,
apart from when I don't,
420
:which basically means if shit hits
the fan and or you are busy or
421
:something's going on and you can't
post, or in the same case if you can't
422
:email, I email like, this might be
stronger, but I email every single day.
423
:Every single day I show up with some
value, a story that people want to hear
424
:'cause they wanna learn how to grow
their business with email marketing,
425
:make more sales, bring in more clients.
426
:But I've given myself the permission,
like I do that every single day.
427
:Apart from the days I don't.
428
:Now, I'm not gonna give that my
ultimate excuse of like, I'm not
429
:gonna email for three days in a
row because I can't be bothered.
430
:No, 'cause I can those days, but if
I'm flying back, like I remember I was
431
:flying back from doing a keynote at
some marketing thing in Las Vegas and
432
:because of there was a flight delay
then eight hour time difference.
433
:And then it's a 14 hour flight.
434
:I just meant that 24 hour period.
435
:I didn't send an email.
436
:I'm okay with it.
437
:John: Right.
438
:But then you, because people often in
your community are expecting your emails.
439
:Do you then find yourself receiving
emails saying, Hey, what's going on?
440
:Kennedy: Oh yeah.
441
:Is Kennedy okay?
442
:Oh yeah.
443
:I get health checks all the time.
444
:I feel like I've got
lots of moms and dads.
445
:You know
446
:John: That's, that's kind of nice.
447
:It is.
448
:Like, you want, you want people
to miss you being in their inbox.
449
:I know from my own perspective and
probably for many of the people
450
:who do come and work with you, it
seems like, maybe one of the things
451
:might put people off from, I.
452
:The email marketing is the idea that
it might be really hard to do that.
453
:Building up your list, on email marketing.
454
:Like what level would how do you
get people in, what level do you
455
:need to build it up to, to be
able to make some money from it?
456
:All these things that if you don't
know, it might seem like it's probably
457
:gonna be kind of huge and something that
might not be seen as easily achievable
458
:as maybe trying to make something
go viral on YouTube or Instagram.
459
:Kennedy: You are dead, right?
460
:Obviously.
461
:I mean, you are dead.
462
:Dead, right?
463
:And I think it's because.
464
:We think we need to have this huge
email list in order to make any money.
465
:But the truth is, we don't.
466
:I mean, I'll give you my first
person proof, not even the client.
467
:This was me, started this business wanting
to help other people with email marketing.
468
:'cause I find it enjoyable.
469
:'cause I'm very strange.
470
:So I, 'cause I find it really enjoyable.
471
:I started this thing, I started with a
podcast, the same one I was talking about
472
:and the Facebook group that went with it.
473
:We had one and a half thousand people
in the Facebook group and less than
474
:5,000 email subscribers when we did
multiple six figures in sales, and
475
:we did not have a high ticket offer.
476
:I think at the time, I may have this
wrong, so I don't have the date in
477
:front of me, so please forgive me,
but from what I can think, I think the
478
:highest price thing we even sold at
the time, we had a membership that was
479
:$67 a month, and I think we had another
little course that was $300 one time.
480
:We were able to do that because the
real aim of the game is not to collect
481
:as many email subscribers as possible.
482
:If they're not Pokemon, you don't
have to catch 'em all right?
483
:What you have is to turn as many
customers as you possibly can.
484
:That's the game.
485
:So if you are a coach with a
higher ticket item,:
486
:10, 25, $50,000 offer, which I know
many in the coaching space are.
487
:Then you don't need that many subscribers.
488
:You really don't.
489
:You just need to get really good at
turning subscribers and customers.
490
:And I learned how to this
by accident, by the way.
491
:Because I accidentally inve in naivety
of the as a eight, yeah, it must
492
:have been 18, maybe 21-year-old.
493
:I was fully booked as a performer,
and so I had other entertainers
494
:asking me how I was fully booked, so
I decided to launch a subscription.
495
:A membership was a print physical
newsletter, which I would write and
496
:print and mail out every single month.
497
:And this was to like the tiny sub
percentage of performers who wanted
498
:to basically turn professional and
pay their bills and support their
499
:families by being entertainers and.
500
:The Mac, I had the biggest list
at the time in the industry
501
:and it wasn't very big.
502
:It was less than 10,000 people.
503
:I think it might have been
like seven or 8,000 people.
504
:So I guess still a lot of people
like you match the seven or 8,000
505
:people in a room in front of you.
506
:It's a bloody load of people.
507
:You'd be terrified, maybe
speaking on that stage.
508
:Certainly would just do a few
extra vocal warmups, wouldn't you?
509
:but, on a list that doesn't sound
like a lot of people 'cause they
510
:kind of like feel like numbers.
511
:They're not numbers,
they really are people.
512
:But in that niche I was able to make a
side hustle income of an extra, I mean,
513
:I did over a hundred thousand dollars
a year while I was flying to do my own
514
:gigs while, 'cause I was writing stuff
and typing and sending emails and writing
515
:stuff while I was in the airport departure
lounge when I was flying to do some gig.
516
:Or I was in my hotel before the
gig or after the gig or whatever.
517
:So you really don't need
that many subscribers.
518
:What, when you've got a small list,
'cause you're in a small niche,
519
:which I was, I was accidentally in
a small niche because I didn't know
520
:anything to do with understanding.
521
:What's the size of the total
addressable market, also known
522
:as tam, total Addressable Market.
523
:How many people could
possibly buy from you?
524
:I didn't have any notion of
that at all at the age of 22.
525
:So I didn't realize I had this tiny.
526
:Total rest of the market of people
who could potentially buy from me.
527
:All I knew was I had say, five
or 6,000 people on my email list
528
:and I had, I wanted to make as
much money as I possibly could.
529
:'cause it doesn't matter.
530
:It's the same amount of work for me.
531
:I'm still gonna type these
words, I'm still gonna print
532
:some stuff off, still gonna go.
533
:So I just got good at it.
534
:By applying all the skills of psychology
and body language and stuff that I
535
:was using on stage in an after dinner
comedy show where I ba I did after,
536
:after dinner comedy show where I
combined psychology with comedy to
537
:make it look like I could read people's
minds basically for conferences,
538
:corporations, and that kind of stuff.
539
:And I got, I gotta do
that at a nice level.
540
:I just thought, why don't I apply those
skills to email marketing to actually
541
:get myself more gigs than I did?
542
:Then I started applying those same skills
to the email marketing to sell this
543
:sort of subscription coaching program,
and that worked really, really well.
544
:So I just accidentally, just through
the circumstance that I found
545
:myself in, got good at turning more
subscribers into buyers, and then other
546
:businesses started saying, Hey, could
you come and teach it to us as well?
547
:And so I did, and that's how I
ended up doing what I'm doing.
548
:And using those sort of scales.
549
:And I think that's probably why
my approaches to email marketing
550
:are quite, very different to
what most people are teaching.
551
:I don't really get the other way people,
other people are teaching it because
552
:that stuff never really worked for me.
553
:John: I think that that's, that's
great insight into how you've
554
:moved things along with the
journey and why this is important.
555
:What I tend to encounter with a lot
of people, I work with people who are
556
:speakers, coaches, consultants, trainers,
they have opportunity potentially to
557
:get, they're in front of audiences
a lot of the time, many of them.
558
:And those are people that could
potentially be, on the list, but
559
:often aren't because they're not doing
anything to get them on the list.
560
:Or they have, dribs and drabs
of communities or people on
561
:different social media channels.
562
:But how do they get them off there
and into their email marketing list?
563
:So potentially most mostly encountered,
they have that, the social media,
564
:some social media followings.
565
:They have some stuff going
on, but mostly they don't have
566
:email lists or they're tiny.
567
:Or what they would consider
to be insignificant.
568
:What's your general advice
or recommendation for them to
569
:get people off of their, other
platforms and into their email list?
570
:Kennedy: I think.
571
:There's two different techniques that
I really wanna talk about, and I think
572
:it would be really useful to you.
573
:And they're two, because they're used
in different places at different times.
574
:I'll give you something to use that
is really effective for getting
575
:members of the audience when you
are speaking to join your email.
576
:It's like a bunch of techniques to
do that, which have been incredibly,
577
:incredibly effective for me.
578
:Just to give you some context on this.
579
:This is not me boasting just to show you
how much I've tested this and sometimes
580
:got it wrong, didn't work, and sometimes,
oh, I've cracked it and it's worked.
581
:Most of the marketing events
that have happened in the UK.
582
:I've spoken at at least once.
583
:Many of them have been rebooked to
speak time and time again, and I've used
584
:these platforms where they've ranged
from a few hundred people to multiple
585
:thousands of people to bring in leads.
586
:Okay.
587
:Because generally, not all
the time, but generally you're
588
:not getting paid to Amazon.
589
:Well, I wasn't getting paid
to speak at those events.
590
:What I was getting was leads and
great prospects and great positioning,
591
:and of course some good B-roll for
a show reel and stuff like that to
592
:make myself look lovely and, and
like I've got some kind of authority.
593
:So let's speak about that first and
then secondly, I'll show you some
594
:techniques on how to get people
onto your email list from socials.
595
:'cause you should, you need to be
building your audience somewhere.
596
:Your audience might be on socials, it
might be at the event you're speaking at.
597
:That's all on that audience.
598
:Third of the plate that we
were talking about earlier.
599
:So events, the big thing I realized
way too late took me so long, and
600
:this will save you flipping years
and tens of speaking engagements is.
601
:If people are engaged with you
at an event, then the reason to
602
:join your email list, which is
called a lead magnet, it's like the
603
:reason, the reason to go and join.
604
:It's it's the carrot.
605
:You're dangling the enticing sugar
that you're putting in front of them
606
:to say, Hey, come and join my email
list and you'll get this thing.
607
:If someone's at an event, the best thing
you can offer them is another event.
608
:It's a bit like if somebody buys a
video course from you on some element
609
:of your coaching business, the best
next thing to sell them is another
610
:video course, because that person has
said, I really like learning via video.
611
:So in this case I've done.
612
:Maybe hundreds, but definitely tens
of events where at the end I've told
613
:'em about a cool video course that
I've got and had okay numbers of
614
:that audience going to my QR code
that I put on the screen or going
615
:the URL that I read out and joining
my list, but nothing compares two.
616
:Hey, I've got something cool.
617
:I would love to keep
teaching you more stuff.
618
:'cause obviously at this point they
all say how much they've loved it.
619
:So what I've decided to do, I knew I
would run outta time, so I'm decided to
620
:do another event for you, but I'm gonna do
it online and I'm gonna do it on Tuesday.
621
:So it's like, let's say it's
Tuesday, Wednesday, or Thursday now
622
:on the following Monday or Tuesday.
623
:So not a long time.
624
:'cause you don't want to
run out of that energy.
625
:I'm doing this thing, but rather than
having to travel all the way here, I'm
626
:gonna do it online so you can all tune
in on Zoom, but it's still an event
627
:John: Right.
628
:Kennedy: and you are all invited.
629
:This has worked really,
really well for me.
630
:I did it last night at an event.
631
:I did it last week at an event like
this is working for me extremely well.
632
:I'm actually doing the webinar
thing tonight, which is basically
633
:I'll do one every couple of weeks.
634
:So whatever events I've been speaking
at, I can sort of pile two or three
635
:of them together into the one webinar.
636
:And sometimes if I have like a spell
when I'm not doing any speaking.
637
:I'll just not run the webinar.
638
:Of course.
639
:Right.
640
:So that's the big thing.
641
:Um, does that make perfect sense?
642
:John: look, this, this is fantastic.
643
:I've not heard that idea before as
a lead magnet from live events, and
644
:I get why it works with people and I
think it's something that any speaker
645
:could easily schedule with their talks
and just have that as becoming that.
646
:But I know you talk about
habit stacking quite often it
647
:is almost like habit stacking.
648
:something you're gonna
do potentially regularly.
649
:Kennedy: Exactly.
650
:I just look at, okay, I've got
these events coming up, so I
651
:just go and duplicate the pages
that I have for my webinar.
652
:Change the dates on them.
653
:And ready to go like, okay, cool.
654
:At the end of the thing they're gonna
QR code and 'cause these people like
655
:showing up to things that are timely.
656
:That's the behavior.
657
:So why do we try and push against
the behavior We're also gonna kind
658
:of make it a bit easier for them.
659
:'cause we know one of the hardest
things about live events is getting
660
:able to get their asses to the room.
661
:So let's remove that.
662
:Yes.
663
:There's gonna be a little, another
friction, which is maybe zoom fatigue,
664
:which I think people are not too bad
with at the minute you know, compared
665
:to after COVID when we're all like
sick to death of quizzes and stuff.
666
:Right.
667
:So, so that's really helpful.
668
:The other thing that I like to do from
stage is, and I do this every time
669
:I speak, I can't even help myself.
670
:It's just ingrained into.
671
:The way that I think about stuff and
I've even done it on this podcast, right,
672
:early on within the first one third of
the talk, whether it's on a podcast, a
673
:YouTube video, in a live event it person
at a summit, an online virtual event.
674
:I will mention what I call a secondary
lead magnet directly in that section So
675
:my secondary lead magnet is my Facebook
group, the email marketing show, which
676
:I spent a little bit of time earlier on
mentioning in the context of something.
677
:Now you've gotta do it in a way that
is not crude and is not shoehorned.
678
:it has to ride along like a sidecar
with the point that you are making.
679
:So for me, there was a natural reason that
we would actually end up talking about it.
680
:'cause actually I was using
it as a legit illustration.
681
:But sometimes you'll sort of have to say
things like, um, so one of the discussions
682
:we had the other week in my Facebook
group, email marketing show community.
683
:Welcome to join that, by the way.
684
:It's totally free.
685
:I sort of do it like that.
686
:and what I have to do,
'cause my background is I
687
:trained as an actor, right?
688
:Shock, horror.
689
:I know you are all, you can't believe it.
690
:You're like, surely not.
691
:there's this thing that actors
have, which is called the internal
692
:dialogue and the motivation.
693
:That's what you're trained to have.
694
:What is the motivation?
695
:Why is he picking up
that skull in that scene?
696
:Why is he talking to it?
697
:Once you know the motivation,
it makes it look more natural.
698
:So I found it really difficult to say
the words, my Facebook group, the email
699
:marketing show without it sounding like I
was forcing the name of the group into it.
700
:And the same with the podcast
on the YouTube channel.
701
:How do you say that without sound
like you're shoe horning it in.
702
:And it's not about practicing how you
say it, it's not about, come up with the
703
:right words, which is, by the way, what
most people think email marketing is.
704
:Most people think email
marketing is the words.
705
:It is not about the words.
706
:The words mean the smallest
amount in any communication only.
707
:All you have to do is say to
your partner, how are you?
708
:And for them to go, I'm fine.
709
:John: Right.
710
:Kennedy: know that word fine
can mean anything from I'm about
711
:to murder you in your sleep to.
712
:I love you.
713
:Anything on the scale, right?
714
:Anything.
715
:so the way that I, my internal monologue,
my, my motivation for saying those
716
:words and saying the name of my soft
lead magnet, my YouTube channel, or my
717
:Facebook group, or your group, or your
podcast or whatever it is, is in my head.
718
:I just imagine that I've got more
than one of them, and I'm just
719
:clarifying which one I'm talking about.
720
:So I just think I've got more
than one Facebook group, which I
721
:actually have because I've got one
for our customers and I've got one.
722
:So that's not, it's not even imagining
really, it's just being aware of it.
723
:So when I say it, I say it
like I'm just clarifying it.
724
:So if you listen to the, the way
that I actually deliver it, I say,
725
:so in our Facebook group, email
marketing show community as if I'm
726
:going, it's that one, not this one.
727
:So in the first third of
the talk, I will always.
728
:Pretty much always and if I
don't, I curse myself afterwards.
729
:But I will always try and get my
secondary soft lead magnet into that.
730
:And then at the end, I want to
try and do something which is
731
:like, for like with the medium.
732
:John: Okay, that makes sense.
733
:There's kinda like the Lady Gaga
effect or like she puts her name into
734
:the song, so you know it's Lady Gaga
735
:Kennedy: I had never thought that Justin
Derulo used to do that as well, didn't he?
736
:John: Yeah, yeah.
737
:Rap.
738
:A lot of rappers.
739
:Yeah.
740
:Yeah.
741
:So it appears in a lot of music,
so you know who's performing and.
742
:You remember the name?
743
:I guess it's, planting those seeds.
744
:would you say that I know a lot of
people feel that same sort of like
745
:trying to, this feels like a crowbar
coming in suddenly rather than a softer,
746
:natural part of the conversation.
747
:People tend to get that with that
and with sales, is it similar thing
748
:and like selling from the stage?
749
:You know, if you do any sales from
the stage, but, when you do your
750
:events and you go into that, that's
where most people seem to forget that
751
:unnaturalness in the way they speak.
752
:Would that technique kind of work
in both scenarios, do you think?
753
:Kennedy: I think so.
754
:I mean, I'm not a brilliant.
755
:Salesperson.
756
:I think our businesses are either
marketing led or they're sales led.
757
:And if you've got a marketing led
business, the idea is that marketing
758
:should make sales superfluous.
759
:As somebody once said.
760
:Somebody's smart.
761
:It wasn't me.
762
:so that's what I prefer to do because
I'm not really a great salesperson.
763
:I'm a great presenter.
764
:What I'm trying to do though, and I think
we should all be doing this, is I'm trying
765
:to constantly in this phase of my life,
I'm 41 this summer, and I'm just in this
766
:phase of my life trying to figure out how
do I leverage the things I am good at.
767
:To be good at the things that I
don't necessarily think I'm good at.
768
:So how do I leverage the fact
that I love teaching and I love
769
:having a chat and presenting
how do I use that skill to sell?
770
:or how do I use that skill
to be a good leader or how to
771
:attract the right team members?
772
:How do I use the things I am
good at as my unfair advantage?
773
:And that's what I did on YouTube as well.
774
:I was like, well, I'm already
experienced at speaking on camera.
775
:I'm already experienced at putting
together interesting content.
776
:Why the hell am I not on YouTube?
777
:That makes no sense at all.
778
:So that means, oh, and I just realized
I didn't cover how to get people
779
:on your list from social media.
780
:I promise I will come back to that.
781
:John: just was thinking, oh,
are we gonna have time to scoot?
782
:'cause there's, there's other
things I wanna get to as well.
783
:But yeah, I would love
784
:Kennedy: I'll keep it real quick.
785
:What you should do, when you are
trying to get people from social
786
:media to your email list is give
them a reason to join your list now.
787
:So, hey, if you're not on my email
list now, you're gonna miss out because
788
:tomorrow I'm gonna send my email list.
789
:this really cool resource.
790
:If you make your lead magnet like
that and you can do that, then you
791
:are gonna see more people joining
at that moment rather than just an
792
:always open evergreen lead magnet.
793
:John: That make you like, right.
794
:You are only gonna get this if you
do this now, if you take action now.
795
:I like that.
796
:Kennedy: Also, it allows you to
speak to existing subscribers.
797
:Like it's a really nice technique
to like talk your audience as
798
:if they're already customers.
799
:Like we do this on the
podcast a lot as well.
800
:So we'll say like, Hey, you know, all
of you who are customers, if you go into
801
:your members area and you'll see blah,
blah, blah, blah, blah thing, everybody
802
:else is like, what they feel like
they hear in the conversation through
803
:a glass pinned up against the wall.
804
:You know, and it creates that FOMO effect.
805
:Yeah.
806
:John: You, I know you talk about
this in your own show a lot, and
807
:you already mentioned it today that
you email your list every day pretty
808
:much except the days you don't.
809
:I think for people like
myself for our listener is.
810
:That idea of what?
811
:every day, aren't people
gonna get sick of you?
812
:I think you're spamming them.
813
:And how do you do that in a
way, that people aren't gonna
814
:just be, oh, this spam, spam.
815
:And, is every day right for everybody?
816
:Kennedy: Right.
817
:It's a great question and there's a bunch
of pieces we could talk about on this,
818
:but let's talk about the spam thing.
819
:First of all.
820
:The number one reason people
report spam, by the way, is not
821
:because they have too many emails.
822
:It's because they don't recognize
the person who's emailing them.
823
:And the fastest way for someone to
not recognize who's emailing them
824
:is to not email them often enough.
825
:So if I get an email from some chump this
morning and I'm like, who the hell's that?
826
:How am I on an email list?
827
:It's because they haven't
emailed me enough.
828
:The second piece is you don't want
that to be a surprise that we're gonna
829
:get emails from you every single day.
830
:So I sell people on the fact that when
you join my email list, I'm gonna show up.
831
:I'm gonna put the work into
sending you a new piece of
832
:advice, a tip, some inspiration.
833
:To help you make more sales from the
email subscribers you do have, so
834
:you don't need as many subscribers.
835
:Do you want to hear about
that every single day?
836
:If you do, come on in.
837
:If you don't, please don't bother.
838
:And anybody who's like, oh gosh, yeah,
I would really like to earn more from
839
:my existing subscribers, so I don't
even need to bring in that many.
840
:You want to hear about those things.
841
:So you're gonna join the list.
842
:That's the thing.
843
:No one likes surprises.
844
:it's my girlfriend's birthday coming
up and I've bought her a great gift.
845
:I can't tell you what it is because
she's like begging me, like, what is it?
846
:I hate surprises.
847
:What is it?
848
:What is it?
849
:So I think nobody likes surprises at all.
850
:So tell them and tell
'em in multiple places.
851
:First of all, you're gonna
tell them before they sign up.
852
:So, that's not gonna be a surprise.
853
:Then you're gonna tell them again
in that first welcome email.
854
:Hey, welcome to my world.
855
:Here's what to expect.
856
:One, I'm gonna email you everything.
857
:Remind them two, here's
where my podcast is.
858
:Three, go and get my whatever.
859
:four, go watch my.
860
:Orientate people, but one of those
things in that first email that welcome
861
:email should be a reminder of that.
862
:And then of course, the other
thing is there's a lovely
863
:unsubscribing to the bottom of
your emails where they can leave.
864
:I always say this last night,
actually in the bot I was saying,
865
:I think email marketing is really
great as long as you are not
866
:kidnapping or holding people hostage.
867
:And by that, that's me being
purposefully evocative to
868
:really drive this point home of.
869
:Kidnapping in email marketing is scraping
people's email addresses and put them
870
:on your email list without permission.
871
:Holding them hostage is not letting
them off when they want to be.
872
:Not having an unsubscribe link or
burying the unsubscribe link, big pet
873
:peeve of amount, people put a million
cabbage returns that bought with an
874
:email rather than just letting me,
because that's a really good way of
875
:getting report on a spam and people
can't find the unsubscribe link.
876
:The next thing they can find,
they can definitely find the spam
877
:button, so it's definitely not
spammy, but he, here's the thing.
878
:When people are on your email list
and you are emailing them regularly,
879
:it's easy to have this perception
that when you send an email that's
880
:like you showing up at their house and
being like, ah, what's for this place?
881
:It's not they joined your email
list, they're at your house.
882
:So if they come round and they're set on
the sofa and they don't like your cat and
883
:they don't like the wallpaper, and they
start to complain, they can piss off.
884
:They can leave.
885
:'cause you wouldn't stand up for that
in your house and they're in your house.
886
:I'll tell you why.
887
:I know they're in your house.
888
:You're not in theirs.
889
:They're in your house because
they decided to come over.
890
:They joined your email list.
891
:Two, you pay for the house, you
host the email marketing platform.
892
:You've probably paid either in
time, effort, or money to get them
893
:to come over in the first place.
894
:John: Yeah.
895
:Kennedy: So they're
definitely in your house.
896
:John: I think that's a great
way of thinking about it and
897
:probably how most people don't.
898
:'cause we tend to think our
emails and our marketing is
899
:an intrusion on people's life.
900
:And really this is saying the opposite
is true when it's your email marketing
901
:that they've chosen to be a part of and
they can choose to leave at any time.
902
:And if they do let them go.
903
:So, um.
904
:Kennedy: Let me tell you, is it
okay if I tell you my favorite
905
:thing about email more frequently?
906
:And this is like the ultimate hack
and I don't think I've really ever
907
:shared this before on a podcast.
908
:I shared it in some private
workshops recently, and I think
909
:this is really interesting.
910
:I hope you'd agree that for each
of us in our businesses and our
911
:unique situation, if people really
understood what it is you could do
912
:for them if they really understood.
913
:If you just have the perfect way to
describe what it is you do and how much
914
:you help more of your audience would buy.
915
:Right?
916
:So here's the thing.
917
:If I email once a week, every time
I email, I am trying out a new
918
:different way of describing what I do.
919
:It's what I get to do Every single
time I send an email, I get a try some
920
:other new, unique way I might describe
it in a more exciting way, or I might
921
:describe it this time with social proof.
922
:I'm describing it in different ways.
923
:I'll highlight a different
elements, a different feature,
924
:a different benefit each time.
925
:If I'm emailing once a week,
it's gonna take me seven weeks.
926
:To come up with the same amount of chances
of discovering that same message that
927
:hits a home run, that really resonates
as when I send an email every single day.
928
:If I'm emailing seven days a week
and you are emailing once a week, I'm
929
:gonna discover the perfect message
in seven days, one week, that's
930
:gonna take you seven weeks to do.
931
:And what's really awesome, and here's
the real cheat, is every time I send an
932
:email that hits hard, gets high, opens
lots of clicks, and makes me sales or
933
:inquiries or bookings or appointments.
934
:When I do that, I open that email,
very exciting, like a kid on Christmas
935
:Day, and I look at what was it about?
936
:Who did I mention?
937
:What was the thing?
938
:Was it about my cat?
939
:Was it about this?
940
:Was it about that?
941
:What was the element of the, of the thing?
942
:Was it about the fact
I love musical theater?
943
:It was that.
944
:That's what's resonating.
945
:Guess what I do?
946
:I queue that email up to be used again.
947
:I go to my sales page and I update it.
948
:I go to my ads.
949
:I update that.
950
:I look at my keynotes.
951
:I update that because I know for
a fact with data, not with my
952
:feelings, not with interpretation.
953
:I know for a fact with data.
954
:This angle.
955
:There's something about the things I
said in that email, which makes the
956
:audience go, which makes my audience go.
957
:I get it.
958
:And now I get to reuse that across
every platform, every interaction,
959
:every point of the funnel.
960
:And that's the ultimate cheat.
961
:I can write sales pages and release
sales pages, which sell products
962
:like crazy really quickly because
I get a test of message loads.
963
:John: Yeah.
964
:Now I know because I am, you
know, part of your community
965
:and you've been your programs.
966
:I got that, uh, one of the lifetime
membership courses as well.
967
:And I know that this is just scratching
the surface Of what you do and what's
968
:available and that it should be
exciting rather than overwhelmed people.
969
:They just are hopefully already
seeing and understanding just what is
970
:possible with email marketing and how
much more you can do and access and
971
:build trust and improve sales and.
972
:So, so much more.
973
:So I really, really appreciate all
this and I maybe hope you might come
974
:back again, that we can go into some
things, some other elements that we just
975
:Kennedy: I would love that.
976
:John: just don't have time for today.
977
:If you'd be open to that,
that would be wonderful.
978
:But um, given that we know, I don't
wanna let you have some of your day back
979
:'cause as much as I could keep going on
talking to you and you definitely won
980
:the competition for tallest hair today.
981
:I was trying to compete.
982
:But
983
:Kennedy: Yeah, it's
Battle of the quiff today.
984
:John: it is, isn't it?
985
:I was noticing this on the screen as like,
yeah, I need to do some work on mine.
986
:So, uh, to get it out to
the same sort of level.
987
:But I'm curious what
your favorite musical is.
988
:I know you're a big fan of musical beer to
989
:Kennedy: Oh, interesting.
990
:Yeah, that's a really difficult question.
991
:At the moment, my favorite musical,
I think is something called Operation
992
:Mincemeat, which is currently in London.
993
:It's about to go on tour across the uk.
994
:it's a comedy about a real operation
they did during the second World War.
995
:But it's very funny.
996
:it's had more five star reviews
than any show in West End theater
997
:history, which is incredible.
998
:So that's good.
999
:Classics wise.
:
00:48:16,335 --> 00:48:20,265
There's a great production of
Oliver in the West End right now,
:
00:48:20,485 --> 00:48:23,095
with a really good friend of mine
called Simon Lipkin, who's playing
:
00:48:23,095 --> 00:48:23,215
Just
:
00:48:25,435 --> 00:48:26,455
incredible.
:
00:48:26,675 --> 00:48:28,685
Yeah, those are two great shows right now.
:
00:48:29,165 --> 00:48:29,675
John: Fantastic.
:
00:48:29,705 --> 00:48:31,805
I'm very old school with my musicals.
:
00:48:31,985 --> 00:48:33,845
Uh, CRE is my favorite West Side story.
:
00:48:33,845 --> 00:48:37,605
After that, it, uh, I definitely will
check out some of the more modern ones
:
00:48:37,620 --> 00:48:38,970
Kennedy: you a Les Mis fan as well?
:
00:48:39,645 --> 00:48:40,785
John: not so much.
:
00:48:41,085 --> 00:48:41,550
Kennedy: Interesting.
:
00:48:41,550 --> 00:48:44,450
'cause I love La m but also I
don't like West side stories.
:
00:48:44,450 --> 00:48:45,290
That's interesting.
:
00:48:45,590 --> 00:48:46,880
John: it is interesting.
:
00:48:46,880 --> 00:48:50,630
Perhaps it's like, I like the sort
of camper hap generally happy stuff,
:
00:48:50,690 --> 00:48:51,890
although West side story isn't that happy.
:
00:48:51,890 --> 00:48:54,530
Kennedy: happy at all, but I actually,
one of my other favorite shows
:
00:48:54,530 --> 00:48:57,620
is if anyone's not seen the show,
kinky Boots, it's freaking amazing.
:
00:48:57,765 --> 00:48:58,515
John: Yeah, I saw it.
:
00:48:58,545 --> 00:49:01,695
I saw it in, uh, New York and I
must've admit I was a little bit
:
00:49:01,695 --> 00:49:03,135
jet lagged when I went to see it.
:
00:49:03,135 --> 00:49:03,975
But it was a lot of fun.
:
00:49:04,185 --> 00:49:07,075
Although hearing what was
supposed to be Northampton accents
:
00:49:07,075 --> 00:49:08,245
with, uh, an American twang.
:
00:49:08,965 --> 00:49:11,545
Was a little weird for someone
who used to live in Northampton.
:
00:49:12,375 --> 00:49:12,825
Kennedy: strange.
:
00:49:14,085 --> 00:49:17,065
John: But for, for listener, I'm sure
they wanna check out more about you.
:
00:49:17,065 --> 00:49:18,205
So we know you've got the podcast.
:
00:49:18,205 --> 00:49:21,705
what's the best way for people to come
and, find out more about email marketing?
:
00:49:21,755 --> 00:49:22,025
Kennedy: Yeah.
:
00:49:22,065 --> 00:49:25,235
I mean, our brand is email marketing
Heroes, so you can definitely go check
:
00:49:25,235 --> 00:49:27,785
out the website@emailmarketingheroes.com.
:
00:49:28,145 --> 00:49:30,815
You can come and check out the
podcast, email marketing show.
:
00:49:31,115 --> 00:49:33,270
And honestly, if you wanna
just come and think about.
:
00:49:34,070 --> 00:49:39,710
How apply this stuff to your particular
situation with your offers, your
:
00:49:39,805 --> 00:49:42,470
brand, your business, your voice,
and the way you like to do things?
:
00:49:42,805 --> 00:49:44,160
Then come and join our
free Facebook group.
:
00:49:44,160 --> 00:49:46,200
It's called the Email
Marketing Show Community.
:
00:49:46,530 --> 00:49:49,260
Just go to Facebook, search for
the email marketing show community.
:
00:49:49,410 --> 00:49:50,340
You'll be more than welcome.
:
00:49:50,580 --> 00:49:54,905
You'll have the option, and it is
optional, to join our email list.
:
00:49:54,905 --> 00:49:58,355
At that point, start seeing these
emails and see the stuff in action,
:
00:49:58,685 --> 00:49:59,855
and then we could take it from there.
:
00:50:00,845 --> 00:50:04,065
John: AwAwesome sauce I promise we'll
be done well in time and we are not.
:
00:50:04,095 --> 00:50:08,415
So my apologies for that 'cause it
has just been so damn interesting.
:
00:50:08,715 --> 00:50:11,895
But Kennedy, thank you so much for
coming and sharing this amazing
:
00:50:11,955 --> 00:50:13,735
insights, knowledge on present influence.
:
00:50:13,735 --> 00:50:14,425
Really appreciate it.
:
00:50:14,915 --> 00:50:15,415
Kennedy: You welcome.
:
00:50:15,848 --> 00:50:18,218
John: Just while I've been editing
the episode, I've realized I had to
:
00:50:18,218 --> 00:50:22,568
come in and say, I recognize that we
didn't get to cover the part about
:
00:50:22,618 --> 00:50:25,588
getting your followers off your
socials and into your email list.
:
00:50:26,008 --> 00:50:28,018
Kennedy has said he will
come back onto the show.
:
00:50:28,018 --> 00:50:31,078
So undoubtedly we will get
to that point next time.
:
00:50:31,078 --> 00:50:35,248
But I hope that everything in here was
great for you, especially as speakers
:
00:50:35,458 --> 00:50:39,863
who can now use the tools that Kennedy
was suggesting at your events and
:
00:50:39,863 --> 00:50:43,313
get more subscribers from the places
where you are talking, whether you're
:
00:50:43,428 --> 00:50:45,143
talking for free or you're getting paid.
:
00:50:45,503 --> 00:50:48,653
There are people who could be
on your email list getting you
:
00:50:48,653 --> 00:50:50,543
even more income and opportunity.
:
00:50:50,543 --> 00:50:54,293
So I hope that has been plenty of value
for you in this episode, and apologize
:
00:50:54,593 --> 00:50:58,133
that partly my fault for allowing
things to run so much over on time
:
00:50:58,403 --> 00:51:01,433
that we didn't get to cover the bit
about moving people off your social media
:
00:51:01,433 --> 00:51:05,093
and into your email list, but something
to look forward to for the future.
:
00:51:05,341 --> 00:51:08,731
Well, that was an absolute
masterclass in modern email marketing
:
00:51:08,731 --> 00:51:10,531
without any fluff or fakery.
:
00:51:11,231 --> 00:51:14,836
So if this episode lit a fire under
you, go and check out Kennedy's world.
:
00:51:15,166 --> 00:51:17,536
Join the email marketing
show community on Facebook.
:
00:51:17,536 --> 00:51:18,286
I'll see you there.
:
00:51:18,646 --> 00:51:21,256
Subscribe to the email
marketing show podcast.
:
00:51:21,256 --> 00:51:22,486
I listen every week.
:
00:51:22,726 --> 00:51:25,756
And if you're serious about building
up an audience that buys, hit
:
00:51:25,756 --> 00:51:27,796
up email marketing heroes.com.
:
00:51:28,096 --> 00:51:29,776
You can check the link in the show notes.
:
00:51:30,046 --> 00:51:31,126
I am an affiliate.
:
00:51:31,186 --> 00:51:32,296
I will be honest about that.
:
00:51:32,296 --> 00:51:34,936
So if you do go and check it out
through the link in the show notes and
:
00:51:34,936 --> 00:51:38,006
you decide to sign up, I might get a
small payment, but I think we could
:
00:51:38,006 --> 00:51:41,636
consider that a fair exchange for
introducing you to something as awesome
:
00:51:41,906 --> 00:51:44,006
as Kennedy's work with email marketing.
:
00:51:44,186 --> 00:51:46,556
And while you're here, don't
forget to like this video.
:
00:51:46,766 --> 00:51:50,216
Subscribe to the channel and tap that
bell so you never miss an episode.
:
00:51:50,456 --> 00:51:54,176
And hey, if you are ready to step
up your speaking game and turn more
:
00:51:54,176 --> 00:51:59,876
stage time into income, check out my
charisma quiz@presentinfluence.com
:
00:52:00,176 --> 00:52:01,046
slash quiz.
:
00:52:01,046 --> 00:52:03,566
Thanks for watching, and
I'll see you in the inbox.