Episode 111

How to persuade and engage people with data storytelling (+ WTF is data storytelling) | Sam Knowles

In the middle of delivering the report, he noticed that not only was she not really paying attention, but she was also playing Yahtzee on her phone. How did he know she was playing Yahtzee? The phone screen was reflected in her glasses.  There could not be a surer sign that the data was not connecting and was less interesting than a phone game of Yahtzee. Hear the full version of this story and a few more in this new episode of Speaking Influence which is about influencing with data stories with professional data storyteller Sam Knowles.

In this episode:

  • How to present data in an interesting and engaging way
  • What Sam did to annoy Naomi Klein in the 2nd edition of 'No Logo'
  • Why we're all in the persuading business
  • Why data can be persuasive with data stories
  • How too much data works against you
  • How the BeeGees have saved many lives and continue to do so
  • Why you must gauge your audience's data tolerance

Sam is the author of Narrative by Numbers and How to be insightful and is currently finishing his next book which will be called Asking Smarter Questions. He is one of the hosts of The Small Data Forum Podcast. His business is called Insight Agents and you can connect with Sam on LinkedIn.

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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