Episode 111

How to persuade and engage people with data storytelling (+ WTF is data storytelling) | Sam Knowles

In the middle of delivering the report, he noticed that not only was she not really paying attention, but she was also playing Yahtzee on her phone. How did he know she was playing Yahtzee? The phone screen was reflected in her glasses.  There could not be a surer sign that the data was not connecting and was less interesting than a phone game of Yahtzee. Hear the full version of this story and a few more in this new episode of Speaking Influence which is about influencing with data stories with professional data storyteller Sam Knowles.

In this episode:

  • How to present data in an interesting and engaging way
  • What Sam did to annoy Naomi Klein in the 2nd edition of 'No Logo'
  • Why we're all in the persuading business
  • Why data can be persuasive with data stories
  • How too much data works against you
  • How the BeeGees have saved many lives and continue to do so
  • Why you must gauge your audience's data tolerance

Sam is the author of Narrative by Numbers and How to be insightful and is currently finishing his next book which will be called Asking Smarter Questions. He is one of the hosts of The Small Data Forum Podcast. His business is called Insight Agents and you can connect with Sam on LinkedIn.

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About your host

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John Ball

From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.

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