Episode 190

Create an Amazing Speaker Demo Reel: The Speaker's Secret Weapon | Cam Beaudoin

Summary

First, a quick apology that this week's episode is later than usual. I've been under the weather this week but I was so excited to talk with Cam Beaudoin that I've pushed through to share it with you. Cam is a professional speaker and demo reel specialist.

We dove deep into why a demo reel is absolutely essential for any speaker looking to make a real impact and make money. I know how crucial they are, and I wanted to get Cam's expert take on how to create one that gets results.

We talked about everything, from how to even get started with creating a demo reel, to the common mistakes speakers make that can really hurt their chances. Cam shared some incredible insights, like how to craft compelling hooks and even use the hero's journey narrative structure to make your reel truly captivating.

Cam also explained the huge value of working with a specialist like himself to produce a demo reel that elevates your perceived value as a speaker. This episode is packed with practical tips for anyone trying to stand out in the competitive world of professional speaking.

Visit https://www.thefrequentspeaker.com/ to get more information from Cam and download his free DIY guide to demo videos. You can also reach out to him on Linked In.

Chapters

0:00 Introduction and my (slightly under-the-weather) update

0:15 Why demo reels are so important

0:33 Introducing my guest, Cam Beaudoin

2:05 What exactly is a demo reel?

3:09 Cam's story about his first demo reel experience

4:43 The value a demo reel brings to a speaker

7:51 How to create and use your demo reel effectively

10:07 Tips for recording your speaking engagements

16:15 The importance of investing in quality videography

22:04 The need to rehearse and practice your talk

27:07 Earning authority in the speaking world

27:24 Debunking the myth of "riffing" – why structure is key for keynote speakers

28:46 The business side of speaking: customization vs. rehearsal

31:32 Crafting a killer demo reel: hooks and intrigue

38:34 Using the hero's journey in your demo reel

40:57 Focusing your brand: one problem, one demo reel

44:51 The collaborative process of creating a professional demo reel

49:06 Wrapping up and next steps

If you're serious about your speaking career, you won't want to miss this episode!

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Transcript
John:

Welcome to the show.

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You can probably hear today that I'm a

little bit under the weather, but I'm

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trying to still bring you the episodes

a bit later than usual because of,

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unfortunately, because of illness and

slows down my ability to produce the

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episodes, but I hope you'll bear with me.

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I have a question for you.

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Do you have a demo reel as a speaker?

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And do you even really need one?

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If you'd like to be on the path

to making 10, 000, euros, pounds,

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whatever currency you're working in

or more in your professional speaking

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work, can a good demo reel help?

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My guest today is Cam

Beaudoin, professional speaker

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and demo reel specialist.

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Cam helps his clients increase their

perceived value by making sure that their

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demo reels stand out and look great.

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Getting started as a speaker or

really progressing, you want to give

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yourself every advantage possible.

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in this episode, we'll be answering

questions like, is it better to have a

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poor quality demo or no demo at all?

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If you don't know what a demo reel is,

you'll definitely want to stay tuned.

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Welcome to Present Influence the show

that helps coaches, speakers, and

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communication professionals develop the

skills to impact influence and inspire.

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My name is John Ball, keynote

coach, professional speaker,

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and your guide on the journey to

mastery level presentation skills.

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My mission is to provide professional

communicators like you with

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everything you need to maximize your

impact and present with influence.

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Follow the show on your favorite

podcast app for weekly episodes and

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interviews with influence experts.

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And join me on LinkedIn for the

Present Influence weekly newsletter.

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And if you've enjoyed the show before,

or if you enjoy today's episode,

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please do go and leave a five star

review on whichever podcast app you

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are listing on to help let other people

know that this is a high value show.

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Cam, welcome to the show.

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I've been looking forward to speaking

to you for quite a while now.

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Because you talk about something that

really any good speaker, professional

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speaker really needs to know or

anyone who wants to be, needs to

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know about, which is demo videos.

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And so tell us for the speakers who

may be not familiar with that, what a

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demo video is and why it's important.

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Cam Beaudoin: Sure.

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John, first off, I'm so

happy to be here as well.

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What is a demo?

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So first off demo reel, highlights

reel, speaker reel promo reel,

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like it's a whole mixed bag on what

people actually call this thing,

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but really you got to think of it.

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It is the first impression that you

are making on many event planners,

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event organizers, conference leads,

things like that, when you're

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going to an event and you need to

demonstrate what your skill is and

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what you're going to present on stage.

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This video is it.

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So gone are the days where an event

organizer will watch a 12 minute TED talk.

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They just won't do it.

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So really you're putting your best foot

forward by showing off who you are on

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stage, who you are in podcasts, what

you speak on, the problems that you

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solve all on stage, the transformation

that you bring audiences through.

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And that's what this demo reel does.

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It is a very tight two to three minute

video that like encompasses your entire

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speaking business in whatever that

is, 120 seconds, something like that.

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John: Wow.

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It sounds like a short thing to do a lot

of work in a very small confined space.

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What was your first experience with this?

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Like, where did you first recognize that

this was something you needed to have?

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Cam Beaudoin: I was actually going

through a speaker program myself.

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So I'm a speaker on disability

inclusion and accessibility.

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And while I was going through this

program, we get to this part where

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the coaches, the organizers say, okay,

now it's time to go do your demo reel.

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Okay.

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And so, looking for, Advice

and some coaching help.

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They said, okay what you have to do is

you have to go and watch all of your

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content to go and watch all that stuff.

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And I'm like sitting here with

40 keynotes under my belt.

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And I'm like, are you serious?

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You're telling me I have to go and

spend 40 hours watching this content.

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And you know, I did, and this is before

a lot of the AI tools came out to

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speed that long or cut up stuff for us.

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And like I had all these clips

where I thought was pretty good

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and I put it together and you know.

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And the composition, I thought this

kind of made sense the way it was.

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And I did a mini interview.

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I recorded myself.

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I had plants on the background

because we've, we're big plants

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people here, me and my wife.

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So we have a whole wall plants wall.

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So that'd be cool to put there.

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Wasn't looked like it was in my home.

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And that was my first demo reel.

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I did what I had and I just found it

again the last week or a couple of

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weeks ago, and I watched them cringing

inside because now that I actually

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craft demo reels and I'm thinking,

wow, no wonder I didn't get really

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booked from this, but it did its job.

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You know, when people were

asking for something that would

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demonstrate my abilities, it.

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It demonstrated what

skills I had at the time.

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I didn't have many stage performances

because it was during the middle of

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COVID and it really showed off, you

know, the webinars that I did, the

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panels that I was on, the podcast

that I was featured in and I was able

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to demonstrate what skills I had.

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And it really represented who I

was as a speaker at that time.

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John: That's great.

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What kind of difference did

it make to you as a speaker?

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Cam Beaudoin: It made it easy when you

think of that whole term, you got to

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show people, not just tell people, right?

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It's one thing if you book a call.

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So I think one thing I talk about a

lot these days is the whole outreach

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process and your marketing strategy

and things like that for speakers.

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I think now that as I'm doing more

services towards speakers, me being a

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speaker and I was a full time speaker

for some time, I was a speaker for

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seven years, and now I've transitioned

into this speaker support kind of role.

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And that's what my business does.

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What I've learned is that What it can

do is that the very first thing that

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you should be showing people is here's

who I am on stage, because data now

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shows that what speakers are, what event

organizers are looking for as a speaker

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who is able to interact with the audience,

give value to their audience too.

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And if you can start to demonstrate that

in the very first interaction that you

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have, you're just talking about it, right?

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It's not just a speaker abstract

that you give to an event organizer.

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It's not just a website or like I

said, a TED talk like that doesn't

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really show who you are on stage.

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Yeah.

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If we know that event planners want

to see audience interaction then you

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got to put that into a demo or that

already enhances your perceived value.

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Like it brings you up a notch.

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And that means you can start

asking for more money, right?

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You're no longer considered

for a breakout room.

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Now you can be considered for a

keynote role like a keynote slot.

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And that really facilitates the

conversation saying, okay, we're not Like

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I'm not coming in for a freebie gig, I'm

coming in for a paid speaker and it puts

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you already in that position to be able

to negotiate your right, the correct fees

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that you want or the correct like slot,

the correct day, like things like that

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puts you in a better negotiating position.

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John: So anyone who is wanting to get

paid as a speaker should have this.

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Are they going to have challenges

if they don't basically?

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Cam Beaudoin: Yeah, so, so I think it's

all about your brand and the more that

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we, the more competition that enters

the marketplace, you and I both know,

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right, like that, that speaking is

one of the lowest barrier to entry.

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Side gigs that you can do, right?

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Everyone could be a speaker.

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Not, no not everyone could be a speaker.

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Everyone thinks they could be a speaker.

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And, you know, this is the process

that we have to go through, but as

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more people enter the marketplace,

like how do we all stand out?

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We, you know, as you and I both

know, like you could probably

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listen to some of these too.

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You got to pick a niche.

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You got to think of a problem

that you need to go and solve.

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You got to pick a lane, you got to pick

an industry that you want to serve.

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And these are all really important things.

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And the more.

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focused you get at that then the

better that does for you, the

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better that represents your brand.

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If you're known as like John for

you, if you're known as the X guy

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or the X girl, like if you're known

as that person, that is a really

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strong negotiating and bargaining.

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Point like that, you know, that,

that's a very, that's something that is

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hard to to say, Oh, I don't want you.

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You're the AI expert in

the, I don't know, farming.

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Industry, like you are the guy who

talks about AI and farming, you

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know, it's really hard to cut, like

to negotiate against that, right.

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Because people want you for that reason.

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So if you have a support, like

a brand that represents that as

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well, then you just reinforce that

again and again in people's minds.

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And so that's what branding is.

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And this is this fits into

that branding altogether.

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John: We'll definitely talk about some

of the elements a bit more of this, but.

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Let's just start off with some bigger

picture things that I let's say you've

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got your speaker real good or bad.

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You've got your speaker real.

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What do you do with it?

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Cam Beaudoin: I love that question

that is, I get asked this all the

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time, you know, once we complete a demo

reel, then people are saying now what?

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So, so they're very basic.

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Okay.

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So number one, it should go on

your website front and center,

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because again, where do people see,

they want to see you in action.

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So I recommend people put it

above the fold in you know,

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sometimes even autoplay, right?

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As soon as people load like autoplay

with mute, don't flood people's ears.

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But you don't as soon as people go to

your website, they can see you in action.

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If you don't want to do that, because some

people like a big headline there, Put it

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right underneath the headline say watch my

demo reel like it should be you should we

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should move past the idea of tell me what

you can do to show me what you can do.

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So that's number one.

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Number two, it should go

into your email signature.

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So upload to YouTube, put

in your email signature.

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And the good thing about that

is that you can start collecting

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data from that as well.

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So from your email signature, how many

people are actually watching your reel?

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Are people actually clicking on

that link, you can just go into

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YouTube and check out the analytics.

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And at the bottom, there's

actual data that shows you.

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where the source is from.

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So go and get that data and

go and understand, ah, okay.

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Now I can start to, to reflect

on, is this positioned here?

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Are most views coming from my

website or things like that?

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So those by and large are the

two top places it should go.

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And then now when you start to

apply for gigs, this should be

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in your speaker package, right?

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I think you and I both know.

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Help me list some of these out

here like your speaker demo

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reel your abstract website link.

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You don't want to overload, I'm not sure

if you have anything else that you would

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send out for an application, what am I

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John: Probably not much more.

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Initially, there are things

that come in further down the

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Cam Beaudoin: Yeah, don't

add your price sheet.

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That's one thing that a lot of people

do, you know, you got to keep that.

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The whole goal of your speaker

package and the demo reel is to get

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you on the call with the organizer.

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And it's at that point that you

start the sales process, really.

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So this is really part of that warm up

sequence, getting people intrigued in who

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you are as a speaker, and really elevating

your level of value and expertise.

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So that's the goal.

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That's like how the

deployment process works.

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John: that's great.

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Now, the big thing about putting

the speaker reel, your demo

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reel into your email signature.

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I hadn't actually heard of that

before and I really like that.

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I think that's a great

tip for anybody to do.

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So for anyone who hasn't done

this before, how do you start?

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Let's say you're doing this by yourself.

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What do you need to do first of all?

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Maybe you haven't got a lot of

speaking or maybe you haven't got much

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recorded material of you speaking.

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How do you even begin

then with a demo reel?

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Cam Beaudoin: So you

can nail it right there.

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You need to go and hire a

videographer to record you speaking.

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Okay.

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So let's even back up a few more steps.

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Maybe you're still looking

for speaking engagements.

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This is where your free gigs

really start to pull their weight.

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So when I know it negotiated free gig,

because you know, sometimes we just want.

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The exposure, right?

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We don't get paid in the exposure

buck, but sometimes we see value and

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benefits in going giving free gigs.

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I think a lot of people knock free gigs.

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I don't.

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I think that there's still value in there.

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As long as I can do something like

collect email addresses, or bring

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in a video videographer, or add the

logo to my list, or Pitch people.

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I know not a lot of speakers these days

are like, they don't like the whole idea

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of pitching, but I think that the more

comfort we can get from selling from

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stage, even if it's just buy my book or go

get on my email list or join my community,

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there's other things that we can do.

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That's not a 20, 000 program.

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Anyway I, let me move away from that.

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I think

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John: just did a good, I just

did an episode on that with a

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guy called called Mitch Cameron.

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And it was an awesome episode about

pitching from the stage and selling.

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So, you know, if that's something you

need to do, go and check that out.

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But yeah.

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Cam Beaudoin: Yeah, and

it's so undervalued.

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It's such a lost art.

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I was just listening to a

podcast from Russell Brunson of

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all people, legendary marketer.

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I'm sure maybe you're familiar with him.

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Maybe the audience is as well.

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And he was saying that as well, you

know, in the nineties and two thousands,

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Everyone was pitching from stage.

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Like it was a very common thing.

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You go to pitch fests and I don't

remember ever hearing of pitch fest too

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much anymore that has since gone away.

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There's a negative connotation to,

I'm just going to go to an event and

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everyone's going to try and pitch me,

but that doesn't mean that we shouldn't

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learn how to sell from stage as well.

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Anyway, that's a whole

other topic of conversation.

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John: Great.

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Another point.

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Cam Beaudoin: So your free events,

what you need to do is you need to

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ask the event organizer, hey, in

exchange for doing this free event,

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I would love to bring in my own

videographer so they can record me speak.

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Now I have a theory, if you don't want to

be recorded, okay, if you're not confident

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enough to spend the 500 to 800 to bring

a videographer in to come and record

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you speak, they're going to mic you up.

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You're going to get high quality

audio, high quality video footage.

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If you're not like confident in

doing that, then maybe there's

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something like the rehearsal.

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Maybe you're not quite confident

of in your speech yet, but you need

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video of you in front of an audience.

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And yes, you have to pay for it yourself.

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Don't just get someone from the back of

the room, hand your camera to your friend.

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I used to recommend this.

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And so if you listen to my stuff, a year

and a half, two years ago, I'd say go just

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record something from the back with this.

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It doesn't do it anymore because

event planners want to see you, like

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I said, interact with the audience.

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How do you handle the crowd?

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How do you move people through?

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Are you somebody who

waffles around like me?

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Or are you a storyteller?

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Do you get to the point?

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What kind of speaker are you?

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So, event planners want to see that.

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And by the way, It looks really good on

social media as well, which I know that

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we're all trying to improve, like everyone

out there knows they need to social media.

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So you're going to get some high

quality video, some high quality audio,

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and then we compile that together.

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So I now have a minimum standard of you

need at least two on stage performances.

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And if you don't have, if you

don't have enough after that, then

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we would maybe book an interview.

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We'd maybe book a podcast or something

like that so that we can record

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some extra content just for audio.

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But really that's the minimum now.

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So two live.

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Stage performances, because it

doesn't have to be like a 30,

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000 person performance either.

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It could just be a local

chamber of commerce.

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And that's the minimum amount

of content you add into there.

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So that's the starting point.

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Get some stuff recorded,

like with good quality.

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I tell you why actually, because

people assume that if you're not

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willing to spend enough money to get

high quality audio footage, then.

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What does that say about your talk?

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Are you really investing in yourself too?

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So I think there's an undercurrent

there that I'm currently exploring

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and asking more of them plans about.

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So you got all that done.

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Okay, that's all done.

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So next thing you want to do

is you want to cut it all up.

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So whether that's you manually going

in and writing down timestamps like I

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had to do back then you go and do that.

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You look for things that are good hooks,

really engaging moments in your talk

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get a friend to help you out if you can.

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You want to grab things

that are data points.

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Those are always very powerful as well.

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You want to grab things that are

like transformations, exploring

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your signature Method or

blueprint or something like that.

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You want to grab those pieces as well.

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And the big one that people miss is

if there's one thing you don't, you

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need to remember, it's explaining

the problem that the audience has.

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So going back to the whole thing

about your niche, if you are really

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focused in and dialed in on that

niche that one industry, you're going

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to be able to explain the problems

that they have better than they are.

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Right.

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Cause that's the whole goal of this.

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You explain that in the demo reel

is going to make event planner say,

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that's our person that's our guy.

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That's the person we want on stage

because they're able to define and Speak

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to the problem that my audience has

better than they can better than I can.

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And that's what event

planners want to see.

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So you got all that kind of laid out.

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And you always want to organize

it like the hero's journey.

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So you do a hook, you explain the

problem, create some intrigue in there.

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And by the way, you haven't

talked about yourself yet, right?

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Then only after you've done about a

minute and a half minute and half of

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building the problem, building the

intrigue, Then you explain who you are.

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You talk about your credentials

and things like that.

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You end with a transformation, your

built in process, things like that.

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And then you close off

with just a nice end card.

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That's how we always structure

at the beginning, our demo reels.

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And of course, there's little

things we got to tweak.

352

:

Maybe don't follow that process a hundred

percent every time, but that is the

353

:

general framework to how that's done.

354

:

So think hero's journey.

355

:

That's it.

356

:

John: It sounds a lot to fit

into a couple of minutes.

357

:

Cam Beaudoin: Right.

358

:

Doesn't it.

359

:

John: But I do love what you said

about making sure that you actually

360

:

include in there the problem

that you're solving for people.

361

:

And certainly, I've coached people

on this stuff for a long time as well.

362

:

Not as specifically as you do, but

as part of the program that you were

363

:

went through yourself, but That's

not something that necessarily has

364

:

been pushed forward as something that

people should make sure that they do.

365

:

It's been much more of a focus

on just let them see you on stage

366

:

and let them see you in a variety

of different situations on stage.

367

:

Audience interaction

often being a good one.

368

:

A few follow up questions.

369

:

Questions before we move on a bit

further and deeper into this what

370

:

kind of investment should people be

thinking to make in a videographer

371

:

that would be reasonable at this stage?

372

:

Cam Beaudoin: yeah, I just want to

go back and talk about one thing.

373

:

So what you just mentioned,

there was a highlights reel.

374

:

And what I've heard is a lot of

videographers, when you hire them for

375

:

a talk, they will offer Hey, we'll

make a demo reel for you from one talk.

376

:

And that ends up being

just a highlights reel.

377

:

And like that's not usually sufficient.

378

:

What, You know, experts in demo,

like what we bring is something like

379

:

I, sales and marketing is my thing.

380

:

Like really that's what

this all comes down to.

381

:

And yes, there's a lot of creativity and

design work involved, stuff like that.

382

:

But really it's the sales and

marketing background from running

383

:

a business and running a successful

speaking business, like the industry

384

:

is, can be fickle sometimes.

385

:

And so knowing what an event planner

wants to see is very important.

386

:

Investments should usually be

about one speaking gigs worth with

387

:

a minimum of a thousand dollars.

388

:

That's it.

389

:

So if you're making a thousand

bucks, I think you got to spend a

390

:

thousand bucks to hire a videographer.

391

:

And I just go at the beginning,

you go to Upwork, you search

392

:

up top videographers in city.

393

:

That's it.

394

:

You just go there like that.

395

:

Just so, so, I found some

great videographers for 200.

396

:

They come in, they record, they go.

397

:

No edits, nothing like that, because

you just want the raw, unedited file.

398

:

That's easy money for them.

399

:

They spend a half day, they

come in, make 200 and leave.

400

:

You know, you're giving a 45 minute

talk, you get some B roll in there,

401

:

you want to ask them for that extra

kind of content, you walking up on

402

:

stage, you talking, interact with the

audience, shaking hands afterwards.

403

:

Easy peasy.

404

:

It's like a couple hundred bucks.

405

:

Now, yeah, in some cities it can go up.

406

:

You know, I know in LA,

it's quite expensive.

407

:

You know what?

408

:

If you're in Washington, for

some reason, videographers in

409

:

Washington cost a lot of money.

410

:

I don't know why, but

it seems to be the city.

411

:

Like I cannot find a videographer

there for under about 800 bucks.

412

:

Because you gotta spend it.

413

:

Right, this is your brand and you're

going to use this content over and

414

:

over and over again as you keep

refining your brand over again.

415

:

You're like, Even if you change your

talk the, just the content itself if you

416

:

moving around the audit, like you're still

going to use that footage no matter what.

417

:

So that's a typical investment

just for the videographer piece.

418

:

John: Yeah.

419

:

I've often said that anything you put out

as content online, anything like your,

420

:

whether you're on podcasts or videos,

YouTube, live, whatever is your branding.

421

:

Yeah.

422

:

It's your image.

423

:

So you have to curate that you have to

be careful about what you're putting up.

424

:

And that does bring me

to my next question.

425

:

Is it better to have a bad

demo reel than no demo reel?

426

:

Cam Beaudoin: It's not worth it.

427

:

Spending extra money.

428

:

Like even if you have to spend

a little bit longer doing it,

429

:

a good demo reel represents you

in, in the marketplace really.

430

:

And so again, so, and this kind of is the

same thing as like a good website, right?

431

:

If your website looks

like it was built in:

432

:

Then that's what people are going

to assume your talks, they haven't

433

:

been upgraded in a long time.

434

:

It is really the reflection

of you out there.

435

:

In fact, I've heard of some

speakers these days saying we're

436

:

not even going to build a website.

437

:

We're just going to do things

off social media, a speaker

438

:

abstract and a demo reel now.

439

:

Do I recommend that?

440

:

Not.

441

:

Not really, but I've seen many

successful speakers do that.

442

:

If you go to the NSA website and look

through their speakers, you'll find

443

:

lots of speakers with no website,

lots of speakers, no demo reel.

444

:

Or, but if you start to move off

things like the speaker bureaus and

445

:

things, then you start to see people

at a certain level of game, right?

446

:

Speaker bureaus generally don't have

any speakers under 5, And that's

447

:

when you start seeing people really

start to take their craft seriously.

448

:

Are you in this, are you

in this as a hobbyist?

449

:

Or are you in this as a pro speaker?

450

:

And that's really where I

start to see the division.

451

:

That's how I coach my clients too.

452

:

I've turned away clients who are not

quite ready for it, for me yet, or who

453

:

are not who are not in the game, right?

454

:

They, they think this is just and to

them, I just say, you don't need a demo.

455

:

Like you, You're just gonna, if you just

want to get free gigs, if you just want to

456

:

go out there and let yourself know, then

just go get a highlights reel just get

457

:

something of you speaking and that's cool.

458

:

But if you're ready to treat this like

a business, then you're investing in

459

:

your business and this is part of it.

460

:

John: One of the things that.

461

:

Has come up for me in conversations

with bookers and I know some

462

:

people who have speaker agencies

as well that they often are looking

463

:

for more than a demo real life.

464

:

They'll often say they also want to see 10

to 15 minutes of live continuous footage

465

:

from one of your speaking events as well.

466

:

Is that something you've come across

and is that something you'd say was

467

:

important to add in to to your demo?

468

:

Cam Beaudoin: So, so again, what a great

reason to go and hire a videographer

469

:

with good quality stuff, right?

470

:

Again, you don't want the back of the

room iPhone because the audio quality

471

:

is going to suck and it's just going to

make you look like, no, it's, it just

472

:

brings a level of an amateur level to

your speed, which, and you may be the

473

:

best speaker out there, but if people's

first perception of you is, man, I can

474

:

barely hear the speaker because it was

just recorded from the back of a, in an

475

:

auditorium from the back of the room, then

again, the investment should be secondary

476

:

to what you're going to get out of it.

477

:

So, yeah, I've heard that as well.

478

:

Many organizers are looking for that,

especially like a clip of your talk,

479

:

what better way of doing it than

you've got this demo reel, which

480

:

is highly edited, highly produced.

481

:

Plus you've hired a videographer

to go and record your entire talk.

482

:

You've now got that signature talk as

part of your your video bank, you put

483

:

it on YouTube and it's ready to go.

484

:

Like it's ready to go.

485

:

You can just share that with people.

486

:

And I want to take a quick pause.

487

:

And I just want to say something.

488

:

A lot of people are so afraid of sharing

their full talks on YouTube because they

489

:

think someone's going to steal it or.

490

:

Why would somebody pay for me

if I've got my talk on YouTube?

491

:

Like if that's the mentality, if that's

the mindset that you have, that I don't

492

:

think you've quite cracked the idea

of speaking or the benefits of having

493

:

somebody live presenting, like there's

no big organizations who's going to

494

:

be like, we saved a bunch of money.

495

:

By hiring a speaker, we're just

going to put their YouTube video up

496

:

on the big screen today, everyone,

15, 000 people, like no one's doing

497

:

that, like if they want a speaker,

they're going to hire a speaker.

498

:

So don't be afraid of

sharing your knowledge.

499

:

Don't be afraid of sharing your talks.

500

:

You got to get that out there.

501

:

And you'll probably get some

feedback on, is your talk really

502

:

as good as you think it is yourself?

503

:

John: Which is very important

to get as well on the journey.

504

:

Before recording, you were kind

enough to share an insight that

505

:

you've had this week about practice.

506

:

How practiced do you feel someone

should be before recording

507

:

their talk for their demo?

508

:

Cam Beaudoin: Oh, this is great.

509

:

So let me just tell that quick story.

510

:

So, I didn't speak for a long time, but

I've now that I'm talking more about

511

:

demo reels and more like the business

aspect of speaking a lot about sales

512

:

marketing, like I mentioned before,

I realized that, you know, I'd never

513

:

actually given a full webinar on business

and sales and marketing for speakers.

514

:

And yesterday I gave my first one,

a self hosted webinar, talking

515

:

about all this kind of stuff.

516

:

And even though I'm no

longer a newbie speaker.

517

:

I know that you don't start

with PowerPoint slides, right?

518

:

So anyone listening, if you're

starting with PowerPoint slides, it's

519

:

the wrong direction where you go.

520

:

You want to start with your outline first.

521

:

Okay.

522

:

Then your speaker episode, then

you want to go in your script.

523

:

You write out your whole script and

then you build your slides off that.

524

:

And then you go back and you rehearse it.

525

:

That becomes, it's the

loop that you follow.

526

:

Never start with your slides.

527

:

But I made the mistake of only

rehearsing a few times and I had a

528

:

bunch of extra notes on my outline

thinking, ah, that'll be okay.

529

:

Like I know this topic.

530

:

I talk about it every day.

531

:

I'm in like, this is what I do.

532

:

I do demo reels and I didn't

bomb, but man, I felt like I

533

:

waffled around a whole bunch.

534

:

And I retold the same story twice,

which was a really big mistake.

535

:

I wrote a note in there.

536

:

So I tell this story again.

537

:

And so by the time I got to that

point, I was I realized that I'd

538

:

forgotten that, Oh, no, I haven't

practiced that story well enough.

539

:

And so I told it, it went on for

a couple of minutes and I could

540

:

see people deviating and picking

up their phones and doing stuff.

541

:

It's just a reminder that even though

you know the topic again, and even though

542

:

you live it every single day, sometimes,

unless you've really taken a step back

543

:

and said, okay I'm recording myself and

I'm going to listen to myself a day later.

544

:

It like, it just reinforces that we all

need to remember the basics of speaking.

545

:

And so, I know there's some speakers

out there who never rehearse, right?

546

:

There's, I was talking about

Jordan Peterson, whether you

547

:

like his policies or not hold up.

548

:

I'm not sure if anyone's familiar

with those but he never rehearses,

549

:

but mind you, he's, He was a

teacher for a number of years.

550

:

John: I would also say he's not the

clearest communicator all the time

551

:

Cam Beaudoin: True.

552

:

Yeah.

553

:

You know, you're very right.

554

:

You're very true.

555

:

But like we are entertainers.

556

:

I think that's forgotten.

557

:

I think that we are motivators

and, but at its core we're in

558

:

the entertainment business.

559

:

I know many magician speakers.

560

:

I know many comedy speakers.

561

:

I know many motivational

speakers and yet we're there.

562

:

We need to put on a performance.

563

:

Right.

564

:

And

565

:

John: you said that.

566

:

Cam Beaudoin: good performer rehearses

and practices and gets better at that

567

:

one craft, which is again, why it's so

important to have a signature talk, right?

568

:

Like you don't want to be creating

a new thing every single time.

569

:

So anyway, lesson relearned again, a

big re lesson for me to sit back and

570

:

then rehearse that, that that webinar

again and again and again and again.

571

:

John: I love that you got the

entertainment side of this thing,

572

:

because a lot of people do come

to speaking from coaching, from

573

:

teaching, from workshopping, where

they are essentially the guide or

574

:

the teacher, but not the entertainer.

575

:

And it's such a critical part of this

that you have to turn up and it's

576

:

okay, may not be there and natural,

but you have to get some level of this.

577

:

You don't have to become, I know the

next late night, Host or anything

578

:

like that, but you do need to be

more engaging with your audience.

579

:

What would you say, and maybe this is

somewhat subjective, but what would

580

:

you say is an appropriate amount of

rehearsal for before giving the talk?

581

:

Cam Beaudoin: I've heard something,

some crazy numbers like one hour

582

:

per minute of your talk, which

is a lot of rehearsal time.

583

:

But I don't think it would be I don't

think that's time poorly spent if you

584

:

were to spend that much time, right?

585

:

Think of, okay, I love to put the

parallel to a lot of what we're doing to

586

:

comedians because it's just so easy to

understand how the comedy industry works.

587

:

You, have you ever been to like

a Monday night amateur night?

588

:

John: Open mic.

589

:

Yeah, sure.

590

:

Cam Beaudoin: Sometimes we see some

people there who are like, yo, I've

591

:

seen this guy on, on, on Just for

Laughs, Big Comedy Festival in Canada.

592

:

I've seen this guy on Just for Laughs.

593

:

What's he doing here?

594

:

Until you realize that open

mic is the time that comedians

595

:

practice their new bits.

596

:

Right.

597

:

They've got the list and people I've

had, I've seen big speakers, they come

598

:

comedians, they come up and they've got

their pad of yellow paper and they've got

599

:

all these bits that they want to do the,

and they just riff them all out to the

600

:

crowd and they go, okay, one out of 10.

601

:

Okay.

602

:

That was a four out of 10.

603

:

I got this.

604

:

And the next time they'll come

back and they'll rehearse those

605

:

because what are they doing?

606

:

They're like, they're practicing

their bits in front of a live

607

:

audience that they can go and

bring into their big world tours.

608

:

And I love that.

609

:

I love that parallel.

610

:

I think about it all the time nowadays.

611

:

Like that, those are the reps

that you got to put in to do it.

612

:

So yeah, if they go to comedian,

that means they got to sit down

613

:

and they got to write their jokes.

614

:

Then they got to spend the

time to go to open mic night.

615

:

On a regular basis to practice those

jokes, then they have to come back

616

:

and they have to refine those jokes.

617

:

Then they have to go back to

open mic and say it again.

618

:

That's the loop that you need to do.

619

:

And I think that.

620

:

Yeah.

621

:

Many speakers, we come

into the world of speaking.

622

:

Like you said, as coaches, as

trainers as Oh, I don't know.

623

:

As the corporate person who just

knows a lot about that topic.

624

:

And then we forget that at one

point we were given the authority.

625

:

So we didn't have to do that.

626

:

Today.

627

:

You're going to listen to John, right?

628

:

John's here and John's

going to speak like that.

629

:

That was me at IBM when I was

speaking about disability inclusion.

630

:

Here's cam.

631

:

He's going to tell you

about accessibility.

632

:

Listen to him, right?

633

:

You're given that authority, but then

when we're running this as a speaking

634

:

business, sometimes that authority needs

to be earned and that is the professional

635

:

is not we need to bring into the industry.

636

:

That's it.

637

:

John: I do come across, all the time

I come across people who say they

638

:

can just get up on a stage and riff

and just talk and it's all great.

639

:

It's a good thing to be able to do.

640

:

But I don't think it's

something that actually helps

641

:

you be a good keynote speaker.

642

:

Because they do require a level of

polish, they do require structure

643

:

and practice and having the framework

there and the stories there, the

644

:

examples, it all has to sequence and

come together and culminate in your

645

:

transformation and everything else.

646

:

It's like that, if you can do

that on the fly, I bow to you.

647

:

It's yeah, that's amazing.

648

:

But I don't think anyone

really can successfully

649

:

Cam Beaudoin: Yeah, I suspect it might

be something like, you know, how people

650

:

say, Oh, I'm fine on four hours of sleep.

651

:

You know, you mean,

Oh, I'm fine with that.

652

:

And then research comes out again

and again, that the people who can

653

:

live off less sleep is something

like 4 percent of the world.

654

:

You know, there's some statistic out

there that says, yeah, technically, you

655

:

know, you're fine with it, but the rest

of us are just lying to ourselves that

656

:

we're in a constant state of exhaustion.

657

:

So you're in a constant state

of my talk is good enough.

658

:

And then you wonder why you're not

making it to that five figure of,

659

:

Or five figure level, like I want to

go out and make 15, 000 per keynote.

660

:

The level of expertise of quality of

rehearsal, it's got to go up, right?

661

:

No, it's not like multi

packages or that kind of stuff.

662

:

But if you want to be paid

upfront, here's 15, 000.

663

:

Like I've met and spoken

to speakers who do that.

664

:

And they've got one talk.

665

:

That they've rehearsed a thousand times

and you know, you cannot negotiate

666

:

with them on, I want to tweak this.

667

:

I want to change it.

668

:

They're like, no, I have one

slide in there where I'm going

669

:

to talk about your company.

670

:

And that's it.

671

:

Because that's where the maximum amount

of customization I want to do to my talk.

672

:

I compare that to, you know, are

you going to call up an energy drink

673

:

company and say, Hey, can we just

tweak this a little bit for Mike?

674

:

They're like, no, you can, you'll,

we'll put a sticker on the label.

675

:

And that says your company and that's

it, that's all we're going to do.

676

:

So, so I, yeah, I love talking about

this, the business of speaking.

677

:

John: Yeah.

678

:

And that brings up a good point as well.

679

:

Like some people will just customize

their their talk every single time

680

:

that they speak or create new talks

pretty much every time that they speak.

681

:

That's a heck of a lot of work for

you, . If you wanna have a, if you

682

:

wanna have a speak in business,

like all that time you're spending

683

:

creating, you are not getting paid.

684

:

So,

685

:

Cam Beaudoin: right.

686

:

I think it comes down to fear, right?

687

:

I think it comes down to the fear

that if I only have one talk,

688

:

then what if people don't want it?

689

:

And I think that's again, going back

to the analysis of the talk, like

690

:

you have to be humble enough to look

at your talk objectively and say,

691

:

wow, at this one part, even though

I'm telling my story, I could maybe,

692

:

I may be saying it in 90 words.

693

:

I need to learn how to

say that in 45 words.

694

:

I need to learn to cut it down in

half to keep the pace of my talk

695

:

going because I lose myself at that.

696

:

point in my talk.

697

:

And if I'm, you know, if you're

watching your own talk and you want

698

:

to reach for your phone, what do

you think that people who've never

699

:

heard you before are going to say?

700

:

Just because you've got a great story

about, you know, your life growing up.

701

:

Like maybe it, it just is maybe you

haven't rehearsed that part enough.

702

:

So maybe that's what you need to

focus on refining what you've got

703

:

right now, instead of creating new.

704

:

Like it's exhausting.

705

:

It's exhausting.

706

:

John: Yeah.

707

:

I love what there's a guy called

Matthew Dicks and he has a great

708

:

book called Storyworthy, and he's

won the Moth championship a bunch

709

:

of times and stuff like that.

710

:

And this is one, one of

the things he talks about.

711

:

He says he works on the assumption

that whenever he goes up to

712

:

speak, that no one actually cares

about anything he has to say.

713

:

So it's his job as a

speaker to make them care.

714

:

And it's yeah, then you

have to be practiced.

715

:

You have to show up and be able

to know that what you're going

716

:

to deliver is going to deliver.

717

:

So, so I particularly love that.

718

:

Cam Beaudoin: And John, I think we can

even talk about this in podcasting too.

719

:

Right.

720

:

You know, the very first time I

was on a podcast about speaker

721

:

demo reels, I didn't have my data.

722

:

I didn't have my facts

and stats in front of me.

723

:

And I think even that was a bit of

rehearsal because the next time I

724

:

spoke, I'm like, I'm never going to

embarrass myself like that again.

725

:

And okay.

726

:

It was okay, right?

727

:

People asked me questions about

it, but I didn't have any dates and

728

:

figures and data to back anything up.

729

:

But, you know, now I've

got a list of that, right?

730

:

I did the research.

731

:

I spent the time I researched it

and, you know, prepping yourself

732

:

a little bit more before, before

a podcast is never a bad thing.

733

:

So why not?

734

:

John: The best learned lessons are

usually the most painful ones, right?

735

:

Cam Beaudoin: Right, right.

736

:

Absolutely.

737

:

John: So let's take a bit of a deeper dive

back into the demo reel itself and what

738

:

the key components are and maybe start

off with how do you open your demo reel?

739

:

I think you mentioned like starting

off with opening with a hook before.

740

:

What are we talking about?

741

:

We're talking about a

hook for a demo reel.

742

:

Cam Beaudoin: All right.

743

:

Welcome to the world of TikTok.

744

:

Okay.

745

:

So unless everyone's been hiding

under a rock, it's the Instagram

746

:

and TikTok all over the place.

747

:

They the social media experts

recommend a three second talk.

748

:

Now I let that a little bit longer

for seven seconds because usually

749

:

you have an engaged audience.

750

:

No one's looking at downwheels

just for the fun of it.

751

:

Anyone can challenge me on that.

752

:

Okay.

753

:

But I don't

754

:

John: wrong, but yeah,

755

:

Cam Beaudoin: I do

actually, what am I saying?

756

:

So unless you're me, you know, usually

event planners, not just they're

757

:

scrolling through a demo reels.

758

:

They want, they're there for a reason.

759

:

So you have a little bit of leeway there.

760

:

So your hook needs to

be seven seconds long.

761

:

Not not more, it could

be a little bit less.

762

:

Of course, that's always better.

763

:

But really, 15 second demo reels and.

764

:

I've now researched and watched

over 900 demo reels at this point.

765

:

And this is a daily practice that me

and my team have to refine our craft.

766

:

We can always tell the speakers

who are not like hooking people.

767

:

And that's again, a reflection

of who you are on stage.

768

:

Because if you can't be concise in your

storytelling, then you can't be That's

769

:

what you're going to show off as well.

770

:

So seven seconds, big data point, the

punchline of a story a big something

771

:

that just like really wows people,

like a really intriguing question.

772

:

Not something like did you

know that 2 percent of men.

773

:

Go bald at the age of 20.

774

:

That's not really engaging, but you

got to take inspiration from what

775

:

people in social media are doing today.

776

:

So I like to create a hook bank.

777

:

I scroll social media, I call it

research, you know, we're not really

778

:

researching social media, you go and

spend a bit of time on social media.

779

:

And if you see a good hook, you

can write that down, try and

780

:

deliver it one of your talks, and

then put that into your demo reel.

781

:

So, so those are kind of the three things.

782

:

So a big data point the punchline

to a story, at least those two

783

:

are like the really big ones or

sorry, a really intriguing question.

784

:

That was the last one.

785

:

Sorry about that.

786

:

So if you at least have one

of those three in there, it's

787

:

probably going to be pretty good.

788

:

And again, rate

789

:

John: be like delivered from the

stage, like recorded from you or

790

:

as a screen with a question in

writing, how do you present the hook?

791

:

Cam Beaudoin: No, and what data that

we've found, it doesn't actually

792

:

matter whatever can engage somebody

to keep watching your reel after

793

:

that's what's going to really be.

794

:

So, sometimes when we do an interview

for for some of our clients, what

795

:

we end up doing is I just tell them

to riff off a whole bunch of hooks.

796

:

I want you to say on camera.

797

:

Now this changes everything.

798

:

Deliver it hard.

799

:

Okay.

800

:

Now I want you to say that

3 percent of childcare.

801

:

Centers have a burnout problem.

802

:

Okay.

803

:

Say that delivered that to me on camera.

804

:

And I'm just like hitting some of these

kind of generic hooks in case we need

805

:

them as a backup, we've got those, right.

806

:

So, but you have to create

your own for your industry.

807

:

And I think that's, you know, just

something, you know, it's good practice.

808

:

Anyways.

809

:

John: Yeah.

810

:

So when you've got your hook,

your seven second hook, what

811

:

should we then lead that into?

812

:

Cam Beaudoin: then now

we're looking at intrigue.

813

:

You're building your intrigue.

814

:

So what I love putting in demo

reels is people introducing you.

815

:

So if you have any earned media.

816

:

So if you've been on the news or if

you've been on a show, like that's

817

:

great because usually they're saying,

you know, we want to welcome John to

818

:

the stage and John's an expert in this.

819

:

And so they'll actually introduce you.

820

:

That looks really great.

821

:

Like really great on demo reel.

822

:

If you've got multiple of those,

even if it's a podcast, right?

823

:

If you clip a bunch of those

together, you're building the

824

:

intrigue of who is this person.

825

:

And so many people have

already introduced him or her.

826

:

That they must be someone of importance.

827

:

We are creatures of, you know,

we want to follow the crowd.

828

:

So if a lot of people have introduced you,

that must mean you're an important person.

829

:

So that looks really good.

830

:

You, this is where you'd want to

put maybe some of your credentials.

831

:

Not.

832

:

Not too many.

833

:

You don't want to start to puff

yourself up too much, but really

834

:

this is where we start to talk about

the problem that people have and the

835

:

problem that the audience has and

highlighting issues that they have.

836

:

Great, a great thing at the

very beginning as well is you

837

:

asking questions to the audience.

838

:

Like who here has a problem with this?

839

:

Who here has experienced

this in their lives?

840

:

That looks really good at the very

beginning of the talk, because

841

:

again, that's building the intrigue

of who you are and your expertise

842

:

and what you're going to bring.

843

:

to an event when you get hired to speak.

844

:

John: Love that.

845

:

And so I've always coached and taught

that there are some really important

846

:

things to have in your demo reel.

847

:

Ideally, that should be you presenting

some information and you telling a story.

848

:

And if you have audience interaction,

then that should be in there as well.

849

:

Are there any other elements

that you think are critical?

850

:

Would you agree with that first of all?

851

:

And are there any other elements that

you think need to go in there as well?

852

:

Cam Beaudoin: So I agree

with that to a point.

853

:

If your talk is all about your story,

and I've met speakers, you know,

854

:

who've hiked Everest on a quarter

lung and phenomenal, like phenomenal

855

:

speakers, because that is their story.

856

:

They've got an entire 45 minutes

only speaking about that.

857

:

And they talk about life lessons

they've learned along the way.

858

:

Then I would say that's a very

powerful reason because you are

859

:

a storyteller, primarily coming

on stage and sharing your story.

860

:

If you are more of a data or

facts and figures speaker, and

861

:

there's still places for that,

like in our AI right now in tech.

862

:

technology, a lot of data guys in there.

863

:

You don't need to put a story in a demo

reel because that's not the central talk.

864

:

If you, 2022, I learned about open

AI and chat GPT on December 20th.

865

:

Like it's not relevant to your talk.

866

:

So I would say be true to who you are as

a speaker and what you bring to the stage.

867

:

So if you're not a big storyteller

speaker, you don't need to

868

:

force that into your talk.

869

:

You're going to talk more about the

data, the facts, like what's the return.

870

:

Because again, if that's the audience that

you're speaking to, or it's, , I talk to

871

:

each other, innovation speakers and stuff.

872

:

You want to bring that into

your demo reel as well.

873

:

So that's my take on storytelling.

874

:

It never harms or hurts to do that.

875

:

The teaching aspect though, and I

want to challenge on that one a little

876

:

bit, because if you're teaching in the

demo reel, then you're not creating

877

:

intrigue, you've closed that loop.

878

:

The whole goal of the demo reel is to open

more loops, like a video sales letter.

879

:

I'm not sure if anyone's, if

you're familiar with those, you

880

:

want to open loops in the demo.

881

:

So people are stuck with intrigue.

882

:

They're sitting there wondering, man,

I do wonder what it's like to be.

883

:

What burnout is like in the baking

industry, you know, I never knew

884

:

that bakers experienced that you want

people to sit with that And say I've

885

:

got to get this person on the call.

886

:

Like I'm hosting the biggest bakers

Conference in you know, I don't know Iowa.

887

:

This is Iowa big state of I don't know.

888

:

Anyway, like you, you want to get

people to open the, open those

889

:

loops in their mind and say, wow,

okay, I'm really curious to know.

890

:

I'm intrigued.

891

:

I want to know more about this

because teaching can sometimes

892

:

take a few minutes to get to the

point and get to the punchline.

893

:

Now you could use that as your hook,

you could open with the big punchline

894

:

and say, you know, 32 percent of

bakers are experiencing burnout in,

895

:

you know, in, in you in the USA,

that would be pretty good there.

896

:

But yeah, opening loops are the

big things you want to think

897

:

about, ask more questions,

create intrigue, stuff like that.

898

:

John: I don't know about Is there

anything else that's critical?

899

:

You mentioned about almost like telling a

story with how cohesive that need to be.

900

:

What's the story that a

demo should ultimately tell?

901

:

Cam Beaudoin: So if anyone's familiar

with the hero's journey, right.

902

:

So, there, there must be like

three acts you call them.

903

:

This is very, this is now getting into the

nitty gritty of how many movies are built.

904

:

There's three acts to it.

905

:

So you have the beginning.

906

:

Where you've said the hook, you've defined

the problem, you've created some intrigue.

907

:

And then here you are, boom,

you're the person, you're the

908

:

mentor, you're the guide, you're

the person who's going to come in.

909

:

And so that's why a lot of speaker

demo, we'll start with here.

910

:

I am, this is all about me.

911

:

And here I am.

912

:

I'm so great.

913

:

I worked at this company and people

are like, let's get to the point

914

:

because they've now invested time

into watching this reel and they're

915

:

saying you're a minute and a half

in, and all you've talked about is

916

:

your credentials, your stages, and

you haven't even defined the problem.

917

:

And then you get to the middle point.

918

:

And they're like, is not a speaker

that I want on my stage anyways.

919

:

Click and they stop watching it.

920

:

So you bring yourself in after you

define the problem really well.

921

:

So you are then brought in as the mentor,

the guide, the person who can help out.

922

:

You've got this unique solution to

the big problem that the audience has.

923

:

And again, this is why it's so important

to define the problem that your ideal

924

:

avatar has, because you want people

to disqualify you earlier on, right?

925

:

If you're not a great fit for

that audience at that moment,

926

:

you want someone to say, wow.

927

:

Not a good fit for this one, but the

next one maybe or this other kind of

928

:

audience or I know someone this would

be perfect for, which is again why

929

:

it's not so great to just talk about

yourself in the demo reel, speak like

930

:

the heroes are the audience, right?

931

:

Like I think that's anyone who's familiar

with Donald Miller and StoryBrand

932

:

he talks about that a lot, right?

933

:

The hero is the person watching,

the hero is the audience there.

934

:

Yeah.

935

:

So you have to keep that in

mind throughout that demo.

936

:

So the storytelling part

is just the hero's journey.

937

:

Again, hook intrigue problem.

938

:

You'd introduce yourself as the

mentor and then the transformation

939

:

that you bring people through.

940

:

John: And so squeezing all that

into two minutes might require

941

:

for some people a little bit of

help and guidance on doing this.

942

:

And this is what you do.

943

:

Not it is what you do.

944

:

So what kind of, What's the demand

like for this kind of service that

945

:

you're experiencing at the moment

946

:

Cam Beaudoin: it's great because I think

more and more people are realizing that

947

:

the personal brand and the breakout.

948

:

Like I call people breakout speakers

when they're in that 5, 000 range.

949

:

They've figured out

their niche pretty well.

950

:

They've been on a few they've probably

done a TED talk and they're the

951

:

dollar figure amount that people ask

for, generally tend to follow them.

952

:

And I coach people as well.

953

:

I say you're asking for 1, 200

and you've done this for 12 years.

954

:

Like, how is that possible?

955

:

That's, you know, what have we done wrong?

956

:

Let's like, Tighten this up here,

but I want to say the biggest problem

957

:

that I submitted speakers have is

when we start talking about the

958

:

real, you can only have one problem

that you solve in the demo reel.

959

:

You can't have four problems.

960

:

People ask me, do I need four demo reels?

961

:

No, you need one demo reel, one demo

reel, one problem that you solve.

962

:

And I'd like to say that as long as

you're brought in to speak to your target

963

:

audience, you can talk to them about

whatever you want because someone may

964

:

say, Oh, I don't need you for burnout.

965

:

I need you for resilience.

966

:

Great.

967

:

I'd speak about that too.

968

:

Then you can sell a different

product or sell a different

969

:

talk like that doesn't matter.

970

:

But the importance is to

have one clear, focused reel.

971

:

So when people are starting to say to

themselves, I want to start treating

972

:

this like a business, I've got my

niche, or I can help them refine that

973

:

a little bit for that for the video.

974

:

Those are my favorite

speakers to work with.

975

:

There's a parallel that everyone wants.

976

:

I think everyone in my industry, like

I would love to go and work with 30,

977

:

40, 000 speakers, you know, wouldn't

it be cool if Tony Robbins called and

978

:

says, I want to, I want you to make a

demo for me, but that's not my tribe.

979

:

I'm not really, I'm not

really in that world.

980

:

I was never a 30, 000 speaker, but

I was, I've been through the journey

981

:

of getting up to a five figure

speaker, a 10 feet, 10, 000 speaker.

982

:

And I know what pain points and I know

what people want to see at that level.

983

:

So that's where I do a lot of my focus.

984

:

John: Which makes a lot of sense.

985

:

And I just going to think in terms of

being able to service your audience as

986

:

well, it is good to have that one thing.

987

:

I do see this a lot with speakers finding

it very hard to keep themselves, not just

988

:

speakers, it's everyone, just keeping

yourselves focused in on this one main

989

:

thing and having that be your thing.

990

:

It's Pete, some people think if they

do that no one's going to realize I

991

:

can do this and I can do this is they

can just let the, let yourself become

992

:

known for the one thing is far more

powerful than trying to become known

993

:

for a whole bunch of things or trying to

be, becoming known as a generalist is is

994

:

next to impossible, but you know, good

luck if anyone wants to try doing it.

995

:

So I do get what you're saying there,

and I know it's one of the most difficult

996

:

things that people come up against.

997

:

in themselves of just trying to keep

it all to the one big thing, the

998

:

one main thing that they focus on.

999

:

Cam Beaudoin: Yeah.

:

00:42:59,613 --> 00:43:00,103

It's hard.

:

00:43:00,103 --> 00:43:02,723

It's hard to keep that focus because

I think that naturally we have a

:

00:43:02,723 --> 00:43:04,063

lot of tendencies to move around.

:

00:43:04,063 --> 00:43:07,263

And I think a lot of speakers and

entrepreneurial minded people, we

:

00:43:07,263 --> 00:43:10,933

have that tendency to be like, I am a

problem solver on everything I can do.

:

00:43:10,933 --> 00:43:14,183

Like I can set up my systems and

I can go do drywall and I can go

:

00:43:14,183 --> 00:43:15,643

and I love the travel part of it.

:

00:43:15,643 --> 00:43:19,383

Like we're so scattered in the ways

that we need to run a business, but the

:

00:43:19,383 --> 00:43:24,043

deeper I get into the world of running

a business, the more I want to pull.

:

00:43:24,188 --> 00:43:27,518

Good behaviors and habits from

the business world, and you

:

00:43:27,518 --> 00:43:29,058

know, in the business world,

everyone's talking about that too.

:

00:43:29,058 --> 00:43:33,133

It doesn't matter if you're building the

next, you know, I don't know, AI ticket

:

00:43:33,278 --> 00:43:35,498

management system or something like that.

:

00:43:35,498 --> 00:43:38,598

You know what, you know, what the

coaches are saying, one focus, one

:

00:43:38,598 --> 00:43:40,978

skew, stop being the everything.

:

00:43:41,318 --> 00:43:44,698

If you want to be known as a sports drink

company, don't sell sports drinks and

:

00:43:44,728 --> 00:43:49,228

candy bars and backpacks like as your

first thing, like you focus on one thing.

:

00:43:49,398 --> 00:43:52,138

Once you start to dominate that

market, then you add a different skew,

:

00:43:52,138 --> 00:43:53,158

you add a different thing to that.

:

00:43:53,198 --> 00:43:56,888

And it's, it is hard because I think that

like we were known as so many things.

:

00:43:56,888 --> 00:43:59,698

It's hard to say, I need

to cut this part away.

:

00:43:59,698 --> 00:44:02,108

But yeah, once you get, once

you're known for that one thing,

:

00:44:03,038 --> 00:44:03,758

you can bring it right back.

:

00:44:04,333 --> 00:44:04,553

John: Yeah.

:

00:44:04,663 --> 00:44:07,713

He do not need to be the cheesecake

factory of the speaking industry.

:

00:44:07,738 --> 00:44:08,208

Cam Beaudoin: right, right.

:

00:44:08,428 --> 00:44:10,448

And I'd probably challenge that the

cheesecake factor probably started

:

00:44:10,448 --> 00:44:11,638

with one cheesecake themselves.

:

00:44:11,638 --> 00:44:11,668

Thanks.

:

00:44:12,558 --> 00:44:16,308

I probably challenge you that you know,

I'm not an expert in cheesecake factory

:

00:44:16,308 --> 00:44:19,418

history, but probably bet you they

probably start with one or two different

:

00:44:19,418 --> 00:44:20,648

cakes and they started like that.

:

00:44:21,033 --> 00:44:22,313

John: I can't go there, man.

:

00:44:22,313 --> 00:44:25,693

It just half or more than half

the lunch or dinner is just

:

00:44:25,693 --> 00:44:26,883

deciding what you want, isn't it?

:

00:44:27,383 --> 00:44:28,083

Too much choice.

:

00:44:28,088 --> 00:44:30,168

Cam Beaudoin: it seems like every

conference, that's the default, right?

:

00:44:30,178 --> 00:44:31,468

I don't know how many conferences

you've been to, like, where

:

00:44:31,468 --> 00:44:32,218

are we going to go today?

:

00:44:32,258 --> 00:44:34,868

Cheesecake, some of the backs always

let's go to Cheesecake Factory.

:

00:44:34,878 --> 00:44:39,398

You're like, Oh, again, that's why I go

to the US because we've got one here in

:

00:44:39,568 --> 00:44:42,768

John: I'd rather go somewhere that has

a speciality that that they do really

:

00:44:42,768 --> 00:44:47,258

well myself, but yeah I definitely get

that as easy as much as we can do these

:

00:44:47,258 --> 00:44:50,708

things by ourselves, it is always easier

to do it with help and to have someone

:

00:44:50,708 --> 00:44:51,968

professionally guiding us along the way.

:

00:44:51,968 --> 00:44:57,118

So, so can you tell us a little

bit about what the experience is

:

00:44:57,118 --> 00:45:00,408

like of working with you for the

clients who you do work with?

:

00:45:00,708 --> 00:45:01,278

Cam Beaudoin: Yeah, absolutely.

:

00:45:01,278 --> 00:45:04,018

So, again, that's a big thing

about like entrepreneurial growth.

:

00:45:04,058 --> 00:45:06,198

At some point you have to realize

that you are not an expert.

:

00:45:06,198 --> 00:45:10,088

And I know when I hired my ads guy

for 6, 500 per month, that was like,

:

00:45:10,088 --> 00:45:14,788

Oh my God, this was so much, but all

of a sudden he's returning, like he's

:

00:45:14,788 --> 00:45:16,558

getting me business to cover his costs.

:

00:45:16,568 --> 00:45:20,448

So therefore, like at some point you

just have to say, I am never going

:

00:45:20,538 --> 00:45:23,598

to become the ads expert because

I don't have 40 hours a week to

:

00:45:23,598 --> 00:45:25,508

dedicate towards running Facebook ads.

:

00:45:26,678 --> 00:45:27,488

Same thing as this.

:

00:45:27,778 --> 00:45:30,028

So at some point you

have to decide, are you.

:

00:45:30,393 --> 00:45:32,903

A videographer, okay, maybe you've

got a point and shoot camera.

:

00:45:33,193 --> 00:45:34,393

Are you a sound person?

:

00:45:34,393 --> 00:45:35,723

Do you know lighting very well?

:

00:45:35,733 --> 00:45:36,763

Do you know how to tell the story?

:

00:45:36,763 --> 00:45:38,243

Are you doing this day in day out?

:

00:45:38,633 --> 00:45:40,013

Are you an editor?

:

00:45:40,273 --> 00:45:43,283

And really to learn all those

skills, you know, I've had people

:

00:45:43,283 --> 00:45:46,053

come to me and say, give me your

DIY and I give this away for free.

:

00:45:46,063 --> 00:45:48,033

By the way, to anyone listening,

if you want to learn how to do

:

00:45:48,033 --> 00:45:50,693

this all yourself, Just contact me.

:

00:45:50,693 --> 00:45:53,253

I've got a full DIY course on

building your own demo reel.

:

00:45:53,253 --> 00:45:55,923

It's all in, in a platform called school.

:

00:45:56,113 --> 00:45:57,003

I've got a free community.

:

00:45:57,003 --> 00:45:58,733

Just come join and learn

how to do that yourself.

:

00:45:58,843 --> 00:45:59,533

Totally free.

:

00:46:00,253 --> 00:46:03,033

And after a certain point, people go

through that program and guaranteed

:

00:46:03,033 --> 00:46:05,423

they're going to go through that and

say, man, this is a lot more work than I

:

00:46:05,433 --> 00:46:06,873

thought I've already put 20 hours into it.

:

00:46:06,883 --> 00:46:08,073

I don't want to watch all my own content.

:

00:46:08,073 --> 00:46:09,193

I need somebody to help me out.

:

00:46:09,553 --> 00:46:11,603

That was the pain point

that I heard from my.

:

00:46:11,813 --> 00:46:16,333

Fellow speakers saying nobody,

like a hundred different keynotes.

:

00:46:16,403 --> 00:46:19,813

I've got friends who've done hundreds

of keynotes and they said, I'm never

:

00:46:19,813 --> 00:46:21,033

going to go and watch all this stuff.

:

00:46:21,243 --> 00:46:21,743

Never.

:

00:46:21,833 --> 00:46:22,563

Can you do it for me?

:

00:46:22,713 --> 00:46:23,063

Absolutely.

:

00:46:23,063 --> 00:46:24,243

And that's how the business was born.

:

00:46:24,423 --> 00:46:26,693

It was born from the

expertise that you need.

:

00:46:27,293 --> 00:46:32,093

To do the editing and to make it look

like this wasn't a home job is like

:

00:46:32,113 --> 00:46:36,613

a level above it requires somebody

who does video editing for a living.

:

00:46:36,743 --> 00:46:38,233

So, so that's the service.

:

00:46:38,243 --> 00:46:43,213

So we start off, we really, I want, I

need you to write down with me and we

:

00:46:43,213 --> 00:46:46,083

do this whole exercise around what is

the niche that we're talking about?

:

00:46:46,083 --> 00:46:47,943

Because again, the demo

can only serve one niche.

:

00:46:48,183 --> 00:46:49,413

So we really try and focus on that.

:

00:46:49,803 --> 00:46:51,933

Then people are giving

me all their content.

:

00:46:51,953 --> 00:46:54,468

We don't, Filter, we just say

give me, give it all to me

:

00:46:54,708 --> 00:46:55,668

and my team goes through it.

:

00:46:55,668 --> 00:46:56,858

They start to find the gold nuggets.

:

00:46:56,858 --> 00:46:58,758

They start to, you know, based

on the blueprint that we're

:

00:46:58,758 --> 00:47:00,218

talking about, then we lay it out.

:

00:47:00,308 --> 00:47:03,448

We lay it out on a virtual

cutting you know, cuts.

:

00:47:03,448 --> 00:47:05,798

We start to see all these clips

around, we start to blueprint

:

00:47:05,798 --> 00:47:07,008

and lay it out in a big script.

:

00:47:07,518 --> 00:47:09,528

Then we're looking for things

like, okay, what are we missing?

:

00:47:09,808 --> 00:47:11,708

We're missing a clearly defined problem.

:

00:47:11,968 --> 00:47:16,128

We're missing, some video of

you talking about your blueprint.

:

00:47:16,138 --> 00:47:17,018

And that's not like.

:

00:47:17,993 --> 00:47:19,743

over the course of 15 minutes, right?

:

00:47:19,743 --> 00:47:23,773

What we need is I've got the learn

framework, L stands for this, E you know,

:

00:47:23,823 --> 00:47:25,394

we need that that's really powerful.

:

00:47:25,394 --> 00:47:26,884

If you want to add that

into a demo, there's that.

:

00:47:27,374 --> 00:47:29,874

Then it's a conversation of, okay,

do we need to book an interview?

:

00:47:30,544 --> 00:47:34,754

Because having an interview where

you speak directly to camera, that's,

:

00:47:34,804 --> 00:47:37,714

that looks really good in a demo reel,

by the way, because it, you know,

:

00:47:37,714 --> 00:47:39,084

you're connecting with the audience.

:

00:47:39,254 --> 00:47:41,149

And again, I'm asking you

a bunch of soundbites.

:

00:47:41,179 --> 00:47:44,259

So I actually run an interview

with speakers and I ask you

:

00:47:44,319 --> 00:47:46,329

problems that your audience has.

:

00:47:46,339 --> 00:47:49,469

And I go really deep into these problems

that you can go and answer them.

:

00:47:49,769 --> 00:47:52,829

And you're answering the questions

in the minds of the event planners.

:

00:47:52,829 --> 00:47:54,489

Cause I know that industry

very well as well.

:

00:47:54,929 --> 00:47:56,019

After that, we're on to production.

:

00:47:56,039 --> 00:47:58,299

Then we're like editing and

splicing and cutting things up.

:

00:47:58,549 --> 00:48:00,339

We have a couple of back

and forths with that.

:

00:48:00,389 --> 00:48:03,219

And I like to remind people that

this is a collaborative process.

:

00:48:03,469 --> 00:48:06,319

I was just speaking with the client

earlier today, and they were saying that,

:

00:48:06,489 --> 00:48:10,024

you know, they've, They didn't realize

how collaborative it needed to be and

:

00:48:10,024 --> 00:48:13,154

they were so happy for that because they

had this idea that you know you throw

:

00:48:13,154 --> 00:48:16,424

it all over the fence and what comes off

the other side is like a finished demo

:

00:48:16,424 --> 00:48:19,204

reel that's not really that's not really

how it is because I can't read your

:

00:48:19,204 --> 00:48:23,194

mind like I don't know if you're like

a happy bubbly person or if you want to

:

00:48:23,204 --> 00:48:26,794

be more like monotone and like I can get

that from the reel but I've had people

:

00:48:26,794 --> 00:48:29,669

saying I don't look like pizzazz enough.

:

00:48:29,669 --> 00:48:30,779

I don't look like fancy enough.

:

00:48:30,809 --> 00:48:33,409

I'm like, you got no

content to be fancy enough.

:

00:48:33,409 --> 00:48:37,339

So like you're, yeah, you haven't been,

I can't create content out of nothing.

:

00:48:37,359 --> 00:48:39,659

And I've seen demo roles where they

use green screens and they're doing

:

00:48:39,659 --> 00:48:41,679

a bunch of editing and it looks like

they're in an audience and they've

:

00:48:41,679 --> 00:48:43,449

just used this like cut in stuff.

:

00:48:43,449 --> 00:48:45,209

And I'm like, that looks, it's so obvious.

:

00:48:45,209 --> 00:48:47,039

So I don't try and falsify anything.

:

00:48:47,049 --> 00:48:49,849

So Super collaborative process.

:

00:48:49,879 --> 00:48:50,749

This is all we do.

:

00:48:50,749 --> 00:48:52,909

We just make demo reels because

this is what we love to do.

:

00:48:52,949 --> 00:48:55,429

And it's like really enhancing

people who are trying to

:

00:48:55,429 --> 00:48:56,869

change the world is super fun.

:

00:48:56,889 --> 00:48:57,589

It's really amazing.

:

00:48:58,089 --> 00:49:00,869

John: I have a bunch of follow up

questions, but I'm gonna save them and

:

00:49:00,869 --> 00:49:05,129

just ask you one more, most important

thing for our listener who's thinking, I

:

00:49:05,129 --> 00:49:06,659

think I might like to work with this guy.

:

00:49:06,659 --> 00:49:10,889

Or at least maybe find, get you good

DIY so I can start doing this myself.

:

00:49:11,129 --> 00:49:13,349

What's the best way for them

to get in touch with you?

:

00:49:13,649 --> 00:49:14,244

Cam Beaudoin: Best way.

:

00:49:14,264 --> 00:49:15,374

LinkedIn is my main.

:

00:49:15,424 --> 00:49:18,194

Social media platform, although

I'm trying to expand to Instagram.

:

00:49:18,194 --> 00:49:21,424

So either of those two, look up the

frequent speaker and you'll find me.

:

00:49:21,424 --> 00:49:21,664

Okay.

:

00:49:21,664 --> 00:49:22,664

Really is the frequent speaker.

:

00:49:22,664 --> 00:49:23,104

Very easy.

:

00:49:23,124 --> 00:49:23,724

Go to frequent speaker.

:

00:49:23,914 --> 00:49:24,294

com.

:

00:49:24,574 --> 00:49:25,204

Is there too?

:

00:49:25,204 --> 00:49:28,544

And if you're on the school platform,

I am pushing that a lot now, cause

:

00:49:28,544 --> 00:49:30,744

that's where all the free stuff

is, like I said, I've got a whole

:

00:49:30,744 --> 00:49:33,714

course on there and DIY in your own

demo reel just look up the frequent

:

00:49:33,714 --> 00:49:35,304

speaker and you'll find me there too.

:

00:49:35,304 --> 00:49:37,164

So, I was pretty lucky

with getting that name.

:

00:49:37,214 --> 00:49:38,404

I think it's a pretty cool name too.

:

00:49:38,404 --> 00:49:39,394

So anywhere you look

:

00:49:39,449 --> 00:49:39,869

John: I like it.

:

00:49:40,244 --> 00:49:40,694

Cam Beaudoin: Yeah.

:

00:49:40,694 --> 00:49:41,024

Yeah.

:

00:49:41,194 --> 00:49:42,194

I think it represents the.

:

00:49:42,529 --> 00:49:43,469

What do speakers really want?

:

00:49:43,479 --> 00:49:45,509

They want to speak with

more frequency, right?

:

00:49:45,559 --> 00:49:46,349

That's what people want.

:

00:49:46,639 --> 00:49:48,649

So, anywhere you look up the

frequent speaker, you'll find me.

:

00:49:49,199 --> 00:49:52,069

John: It roll rolls off the tongue as

well, which is also always a good thing.

:

00:49:53,174 --> 00:49:56,254

Can you share so much really

cool information today?

:

00:49:56,294 --> 00:50:00,704

And I think anyone who has questions

about demo reels is going to come away

:

00:50:00,704 --> 00:50:03,944

from listening to this and can I got

some really good questions answered.

:

00:50:03,944 --> 00:50:06,634

I have at least a sense of what to

do and you potentially have some

:

00:50:06,634 --> 00:50:07,864

next steps for what to do now.

:

00:50:08,164 --> 00:50:11,074

So I just want to say thank you for coming

and being a guest on Present Influence.

:

00:50:11,124 --> 00:50:11,904

I was so excited.

:

00:50:11,904 --> 00:50:15,424

It was absolutely worth the wait and it's

been a pleasure talking to you today.

:

00:50:15,479 --> 00:50:15,729

Cam Beaudoin: Yeah.

:

00:50:15,729 --> 00:50:16,289

Thanks so much.

:

00:50:16,289 --> 00:50:16,979

Thanks for having me on.

:

00:50:16,979 --> 00:50:20,059

And by the way I've got a blueprint

if anyone wants it on how to actually

:

00:50:20,059 --> 00:50:23,469

create like I said the hook intrigue

problem, mentor and transformation

:

00:50:23,769 --> 00:50:27,239

really the why, what, who and what,

and how I've got a free download and

:

00:50:27,249 --> 00:50:29,179

maybe you can put in a show notes or

something like that for anyone who

:

00:50:29,309 --> 00:50:30,079

John: absolutely will.

:

00:50:30,329 --> 00:50:31,879

I want, I'll want to

check that out myself.

:

00:50:31,939 --> 00:50:32,449

Cam Beaudoin: For sure.

:

00:50:32,519 --> 00:50:34,959

John: link in there for for

any, for all the listeners who

:

00:50:34,959 --> 00:50:35,899

are interested in that too.

:

00:50:36,199 --> 00:50:37,909

Cam Beaudoin, I hope I said

your name right this time.

:

00:50:38,209 --> 00:50:38,919

Thank you.

:

00:50:38,949 --> 00:50:40,549

Thank you so much for

coming on presenting.

:

00:50:41,254 --> 00:50:41,644

Cam Beaudoin: Anytime.

:

00:50:41,644 --> 00:50:42,344

Thanks so much.

:

00:50:42,788 --> 00:50:43,648

John: Thanks for listening.

:

00:50:43,698 --> 00:50:47,918

And hopefully by next week, my voice

will be a little bit more recovered.

:

00:50:48,338 --> 00:50:49,598

Maybe even by Friday, who knows.

:

00:50:49,628 --> 00:50:54,198

But on Friday, I'm going to be bringing

you a short episode about some of

:

00:50:54,198 --> 00:50:58,128

the things that really hold us back

as business owners, especially as

:

00:50:58,128 --> 00:50:59,648

professional speakers and coaches.

:

00:51:00,643 --> 00:51:03,303

I'll even share with you some of my

experiences on that, the things that

:

00:51:03,303 --> 00:51:07,003

have most held me back, the things

that I've often most commonly heard

:

00:51:07,003 --> 00:51:09,683

from clients I've worked with that

have held them back as well, that

:

00:51:09,683 --> 00:51:11,203

come up as issues time and time again.

:

00:51:11,213 --> 00:51:13,553

We're going to be taking a look

at those on a shorter episode

:

00:51:13,553 --> 00:51:15,203

on Friday, just me and you.

:

00:51:15,433 --> 00:51:16,833

So do come and join me for that.

:

00:51:17,133 --> 00:51:18,733

Now, I will show you very quickly.

:

00:51:18,773 --> 00:51:21,863

I had the pleasure yesterday to

interview the amazing Judy Carter.

:

00:51:21,863 --> 00:51:25,483

If you don't know who Judy is, she's

probably one of the few people who

:

00:51:25,523 --> 00:51:30,943

expertly teaches and trains people

in stand up comedy and helps speakers

:

00:51:30,983 --> 00:51:35,723

punch up their stories with humor and

be funnier on stage more generally.

:

00:51:36,163 --> 00:51:38,923

She's going to share with us some

of her tips for helping you to

:

00:51:38,933 --> 00:51:40,893

start to be funnier straight away.

:

00:51:41,073 --> 00:51:44,663

And we had a really wonderful

conversation about the importance

:

00:51:44,723 --> 00:51:47,393

of humor in professional speaking.

:

00:51:47,663 --> 00:51:48,703

So I know you won't want to miss that.

:

00:51:48,743 --> 00:51:49,803

That'll be coming up soon.

:

00:51:49,803 --> 00:51:51,433

Make sure you subscribe

to the show for it.

:

00:51:51,653 --> 00:51:54,123

And remember to leave

us a five star review.

:

00:51:54,143 --> 00:51:55,303

Really appreciate it.

:

00:51:55,643 --> 00:51:59,973

Sorry, the episode is a bit late today,

but I hope you'll understand that

:

00:52:00,083 --> 00:52:01,863

life does sometimes get in the way.

:

00:52:02,449 --> 00:52:05,359

That said, wherever you're going, whatever

you're doing, have an amazing rest of

:

00:52:05,359 --> 00:52:07,189

your day, and I hope to see you on Friday.

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About the Podcast

Show artwork for Present Influence
Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

Listen for free

About your host

Profile picture for John Ball

John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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