Episode 127

How to define your brand and connect with the right audience | Tonya & Michael from Brand Face

If you don't know how to effectively talk about what you do and who you help then how can you expect others to be able to talk about you?

Brand Face is all about helping you build authority and influence through your brand and connect with and persuade your ideal clients and customers through having your professional brand dialled in. I'm happy to say they have become sponsors of Speaking Influence since the start of 2022.

This conversation with Tonya Eberhart and Michael Carr is very helpful in understanding how much personal branding affects your results and can be the difference between making it or breaking it.

In this episode:

  • There are 77 points in personal branding to work on
  • The common mistakes on personal branding
  • How do you look to your customer?
  • The 5 most important questions any brand should ask
  • The importance of consistency
  • Why pruning helps things to grow, including your brand

all this and much more.

You can get help with your brand by visiting HTTP://brandfacestar.com

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Mentioned in this episode:

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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