Episode 124
How to Develop Your Vocal Brand and Sound Like an Authority with Jodi Krangle
Transcript
Welcome to the show.
Johnny:My name is Johnny Ball and this is Speaking Influence, the show where
Johnny:we delve into the world of influence and persuasion to help you build
Johnny:your professional authority and to become a powerfully persuasive
Johnny:communicator, understanding and applying the tools of ethical influence and
Johnny:persuasion in business and in life.
Johnny:This week, I am joined by a professional voice artist and she is also a
Johnny:podcast host and a successful one.
Johnny:And I got the connect with her at the Pod Fest online conference last year.
Johnny:And wanted to have her on the show after connecting with her too.
Johnny:There's a lot we can learn from how she runs her business, that you might
Johnny:be able to put into action in yours as well, especially if you would
Johnny:like to do some kind of voice work.
Johnny:On the show, we speak to all kinds of people around the world of influence and
Johnny:persuasion from marketers and branding experts through to psychologists, authors,
Johnny:coaches, hypnotherapists, neuroscientists, people who are masters in the world
Johnny:of rhetoric, political speech writing, and much more besides so that we can
Johnny:fully understand and apply influence and persuasion tools in our lives.
Johnny:And from time to time, take a look at the less ethical side of influence
Johnny:and persuasion as well to enable us to recognize it and potentially be
Johnny:able to defend ourselves against it.
Johnny:That's my mission at Speaking Influence.
Johnny:All that remains for me to say is enjoy the show
Don:Welcome to Speaking Influence.
Don:The show that helps you to master the psychology and application
Don:of ethical influence and persuasion, in life and business.
Don:With persuasive presentations and podcasting coach, Johnny Ball.
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Johnny:Welcome to Speaking Influence my name's Johnny Ball.
Johnny:And I am very excited today to be having a conversation with someone
Johnny:who is an expert in the voice as something we all have to use.
Johnny:And she is a voice artist.
Johnny:We're going to find out exactly what she does.
Johnny:I've been looking forward to this conversation for a very long time.
Johnny:It's been a long time waiting just because we've had so much scheduled in,
Johnny:but we finally managed to make it happen.
Johnny:So let me welcome to the show, Jodi Krangle.
Jodi Krangle:Hello.
Jodi Krangle:Thanks for having me.
Johnny:It's great to be speaking with you.
Johnny:And so just explain what it is you actually do, because I'm
Johnny:probably not doing you justice by saying that you're a voice artist.
Jodi Krangle:There's a whole bunch of different terms for it.
Jodi Krangle:Voice actor, voice talent, voiceovers, I, whatever you want to call it.
Johnny:Yeah.
Jodi Krangle:I basically help people make money with my voice.
Jodi Krangle:That's kind of what it does.
Johnny:That's a good thing to be able to do well.
Johnny:Fantastic.
Johnny:So it's quite a broad scope to what we do.
Johnny:And we're going to talk about some of this as well.
Johnny:Now, one of the questions that I've been launching into the conversations with
Johnny:recently, which I've been really enjoying is asking people about somebody who
Johnny:they respect and look up to admire for their influence and persuasion skills.
Johnny:And.
Johnny:Who would that be for you?
Johnny:Or is it maybe more than one?
Jodi Krangle:Well, it's, I, we were chatting about this a little before
Jodi Krangle:we started recording this and I kind of feel like That's asking me
Jodi Krangle:to choose which child I love most.
Jodi Krangle:And I don't know that I can necessarily, cause there's a whole bunch of people who
Jodi Krangle:have been a huge influence on my life.
Jodi Krangle:And I just, I admire people who have persistence, who are
Jodi Krangle:doing things from the heart and
Jodi Krangle:not stepping on people along the way to get where they need to go.
Jodi Krangle:That people are raising people that are raising other people up and also
Jodi Krangle:happen to get success by doing that.
Jodi Krangle:And that is sort of what I try to do every day.
Jodi Krangle:But if there's one person in the media that I had to to mention, then it's a mix
Jodi Krangle:of two people and that would be Marie Forleo and Brené Brown.
Johnny:That's a good mix.
Jodi Krangle:Those.
Jodi Krangle:Yeah.
Jodi Krangle:Those two women are huge personalities.
Jodi Krangle:Tell it like it is, are very upfront about what they want and
Jodi Krangle:need and what their goals are.
Jodi Krangle:They encourage other people to ask for and go out and get what they want and need.
Jodi Krangle:And I think that, especially for women, that can be hard for us to get our head
Jodi Krangle:around sometimes, ask for what you need.
Jodi Krangle:No one is going to know exactly what's going on in your
Jodi Krangle:brain, unless you tell them.
Jodi Krangle:So, and you don't have to sit back and just let life happen.
Jodi Krangle:You can go out and get what you want.
Jodi Krangle:That's possible for everyone or should be possible for everyone.
Jodi Krangle:That's kind of the key, right?
Jodi Krangle:Like it should be let's make that happen.
Johnny:But those are, those are both two, two awesome people to look up to.
Johnny:And I know for me, with Brene Brown is her stuff on shame and
Johnny:overcoming that with it was huge.
Johnny:And I, that was really important.
Johnny:And so if you feel better talk about, so that's a huge
Johnny:level of influence to be able.
Johnny:A very transformative level of influence as well.
Johnny:She's definitely her and Marie definitely using their voices for good things.
Jodi Krangle:And I love her voice.
Jodi Krangle:I do.
Jodi Krangle:I love the way she speaks.
Jodi Krangle:I love the way she phrases things.
Jodi Krangle:I love how she puts things.
Jodi Krangle:It's just so it's simple and it's straightforward and it
Jodi Krangle:gets right into your heart.
Jodi Krangle:And I love that about her.
Johnny:Well, let's talk about voices them, because this is what you do.
Johnny:How did you suddenly decide or did you grow up wanting to do voice work?
Johnny:And you, did you recognize that you had a great voice?
Jodi Krangle:Well, my, my voice journey began when I was very, very
Jodi Krangle:young and my grandfather had a really gorgeous, deep chocolatey voice.
Jodi Krangle:And I think he did really early radio, like way back in the day,
Jodi Krangle:but like he was just fantastic.
Jodi Krangle:He was a, he was a pilot, which is pretty awesome.
Jodi Krangle:Yeah.
Jodi Krangle:And.
Jodi Krangle:And my mom is a singer and my dad plays guitar and piano by ear and our family,
Jodi Krangle:our whole family is very musical.
Jodi Krangle:My sister is a singer songwriter, guitarist and we, when we were
Jodi Krangle:growing up, had sing along time, not story time, that was our family get
Jodi Krangle:together thing before we went to bed.
Jodi Krangle:It was pretty awesome.
Jodi Krangle:I got to say and it always just strikes me as how different that really was
Jodi Krangle:from most of the people that I speak to about this kind of thing, because.
Jodi Krangle:Obviously not every family is musical and that's fine, you know, but it always
Jodi Krangle:impressed upon me the importance of sound and why that has always had a big
Jodi Krangle:influence in my life, right from day one.
Jodi Krangle:I was singing before I could speak almost.
Jodi Krangle:So it's always been a part of my life and actually approaching voiceover,
Jodi Krangle:I was a singer first, so.
Jodi Krangle:Had very little exposure to actual voiceover work.
Jodi Krangle:I volunteered my time at the CNI B, which is the Canadian national Institute for
Jodi Krangle:the blind back in 95 and 96, just for a year and learned what that was all about.
Jodi Krangle:Cause I never really understood what it was.
Jodi Krangle:I knew what a radio DJ was.
Jodi Krangle:I didn't really understand what voiceover was and.
Jodi Krangle:At the CNIB, we were reading magazines onto tape and it actually
Jodi Krangle:was reel to reel tape at the time.
Jodi Krangle:So it was quite the interesting process.
Jodi Krangle:First of all.
Jodi Krangle:And I liked the tech as much as I liked the voiceover.
Jodi Krangle:me know that this was even possible.
Jodi Krangle:I didn't even recognize that it was a profession that you could do it.
Jodi Krangle:And that was the first time that I came across that and I
Jodi Krangle:really enjoyed it, but it didn't actually take for quite some time.
Jodi Krangle:It percolated in the back of my brain for a while.
Jodi Krangle:And I was in internet marketing and SEO from 95 until 2007.
Jodi Krangle:And in 2007, Google took over.
Jodi Krangle:Like pretty much, there was no other search engine left and I got bored.
Jodi Krangle:I don't know if you've ever had those moments in your life where you are so
Jodi Krangle:tired of something that you just want to lean against the wall and slide
Jodi Krangle:down it and just say not again no more.
Jodi Krangle:like you're tired and you're bored and you just want to do something different.
Jodi Krangle:I had that moment in 2007.
Jodi Krangle:Internet marketing and SEO.
Jodi Krangle:And I was like, this is not what I want to be doing for
Jodi Krangle:the rest of my life it's time.
Jodi Krangle:So basically I just switched my focus.
Jodi Krangle:I was already self-employed.
Jodi Krangle:So I just switched my focus from one thing full-time to another thing
Jodi Krangle:full-time, and I devoted everything that I had into learning and coaching
Jodi Krangle:and getting demos and understanding what the business was all about.
Jodi Krangle:Made my mistakes in the early days by, you know, getting a demo done
Jodi Krangle:by what they call a demo mill.
Jodi Krangle:Basically it's a company that will take anyone with a credit card.
Jodi Krangle:They don't give you any training.
Jodi Krangle:They just put you in front of a mic and say here, say this and
Jodi Krangle:we'll make you a nice, shiny new demo and it'll sound beautiful.
Jodi Krangle:And it did sound beautiful.
Jodi Krangle:It was very professionally done, but I sounded like crap.
Jodi Krangle:I mean I wasn't at all connected to the copy.
Jodi Krangle:I didn't know what I was doing.
Jodi Krangle:There was nothing in that demo that would have showcased me as a talent.
Jodi Krangle:It showcased them as a production facility.
Johnny:Not so helpful.
Johnny:Well, good for them, but not
Jodi Krangle:not so helpful.
Jodi Krangle:Exactly.
Jodi Krangle:Yeah, So something to be careful
Johnny:yeah, for sure.
Johnny:I mean, I guess that kind of stuff is still around for
Jodi Krangle:Oh, totally.
Jodi Krangle:It totally is.
Johnny:Is this still a professionally, is this still a profession that
Johnny:people are able to come into?
Johnny:I know from a guest I've had previously on the show, she said it's become
Johnny:very challenging to get what there's been a lot of changes in the industry.
Johnny:I'm wondering what you've seen.
Jodi Krangle:I think that it would be really challenging to
Jodi Krangle:come into this as an artist.
Jodi Krangle:And I'm not by any means lessening the importance of that because artists are
Jodi Krangle:definitely needed in just about every profession, as far as I'm concerned.
Jodi Krangle:What I will say is that if you are not treating this as a business, if you're
Jodi Krangle:treating it as a side hustle, or if you're treating it as an afterthought, or if
Jodi Krangle:you are assuming that an agent is going to get you all your work, and all you
Jodi Krangle:have to do is sit back and let it come,
Jodi Krangle:you're going to be out of.
Jodi Krangle:Because this is a profession where you need to wear a lot of hats.
Jodi Krangle:You need to be going out there and getting the work yourself before
Jodi Krangle:an agent will even look at you.
Jodi Krangle:You need to make money before they're going to want to have you on their roster
Jodi Krangle:because otherwise, they're hurting just as much as everyone in this business.
Johnny:Yeah.
Jodi Krangle:you know, they want to be able to make money and they're only
Jodi Krangle:making 10 to 20% on what you're making.
Jodi Krangle:So they have to look out for themselves too.
Jodi Krangle:It's a, it's supposed to be a win-win partnership but if you are going to
Jodi Krangle:have a partnership with somebody, you need to know that your business can
Jodi Krangle:be a strong part of that partnership and it should be a business.
Johnny:Yeah.
Johnny:If somebody feels that they have a very strong voice, Is that the best
Johnny:track for them to go down if they feel that they have a great speaking voice,
Johnny:people could give them a lot of good feedback on that and with a bit where
Johnny:they could probably make it even better.
Johnny:But is that good track?
Johnny:What do you think maybe there are other paths other avenues
Johnny:available now that might be more, more beneficial for them to.
Jodi Krangle:I think it all depends on what they want, what they really want.
Jodi Krangle:has very little to do with your voice.
Jodi Krangle:Your voice is a helpful thing.
Jodi Krangle:Definitely having a nice voice can be super helpful, but if you
Jodi Krangle:don't know what to do with it, then you're never going to make a living.
Jodi Krangle:So really it all comes down to coaching before you spend
Jodi Krangle:probably a large amount of money on a demo.
Jodi Krangle:That's going to be your calling card and then going out, or even like trying
Jodi Krangle:to get work while you're doing that.
Jodi Krangle:I'm not saying you can't get work while you're doing that.
Jodi Krangle:It's just, it's a lot easier if you have a calling card and it's a lot
Jodi Krangle:easier if you've gotten training and the training, doesn't all only happen
Jodi Krangle:with what to do with your voice.
Jodi Krangle:It's all about mindset and being in the right space when you're doing a spot or.
Jodi Krangle:Understanding who you are before you get in front of that mic, because
Jodi Krangle:everything you've done before in your life is going to influence
Jodi Krangle:how you sound on a mic, everything.
Jodi Krangle:And it doesn't, I'm not saying like you could be a janitor.
Jodi Krangle:That's great.
Jodi Krangle:That's fantastic.
Jodi Krangle:You've seen life.
Jodi Krangle:So you know what, you know what you can bring to a mic.
Jodi Krangle:It doesn't matter to me what your background was.
Jodi Krangle:All of that is going to inform how you sound while you're
Jodi Krangle:connecting with copy and you should use it, put it in your head.
Jodi Krangle:You should use it, use it all because we are attracted to
Jodi Krangle:human connection, to relating to other humans that we understand.
Jodi Krangle:And if you are not being human on the mic, you're not going
Jodi Krangle:to be able to get much work.
Jodi Krangle:So really the coaching helps you get there.
Jodi Krangle:And the demo demonstrates that you can get there on a regular basis.
Jodi Krangle:This is what you sound like getting there and having a website and keeping
Jodi Krangle:up with coaching because styles change.
Jodi Krangle:And ultimately it's about knowing yourself.
Jodi Krangle:Because if I didn't know who I was, I wouldn't know what copy I should
Jodi Krangle:audition with and what I shouldn't.
Jodi Krangle:I wouldn't know what jobs are best suited for me or which I
Jodi Krangle:should leave to someone else.
Jodi Krangle:Who's probably better at that sort of thing than I am.
Jodi Krangle:I wouldn't be able to bring my authentic self to anything
Jodi Krangle:that I'm putting out there.
Jodi Krangle:And that really is key because being authentic is so important these days.
Johnny:Yeah.
Johnny:I would say you have a very warm and reassuring voice.
Johnny:Is that how
Jodi Krangle:I do a lot of health care.
Johnny:Yeah,
Johnny:so, so is that the kind of thing you mean by leading towards the,
Johnny:like the qualities that are inherent in your voice and your style?
Jodi Krangle:Oh, sure.
Jodi Krangle:Yeah.
Jodi Krangle:It definitely helps.
Jodi Krangle:And knowing what those Are in the beginning can be hard to figure out.
Jodi Krangle:So that's why a coach is really helpful.
Jodi Krangle:That person can help you narrow down who you are on.
Jodi Krangle:And get you into the type of reads that will get you work.
Johnny:Are there, do you think there are a fairly specific vocal qualities
Johnny:that, that people just tend to prefer when they're listening to people?
Jodi Krangle:You know, I think it depends on the industry and it
Jodi Krangle:depends on the genre of voiceover.
Jodi Krangle:I know that there are all sorts of different things that
Jodi Krangle:people can do in voiceover.
Jodi Krangle:And there is pretty much a place for just about any voice out there.
Jodi Krangle:So I really think it depends on the genre and who you're trying to
Jodi Krangle:reach out to.
Jodi Krangle:It's like companies, there are so many companies out in the world because
Jodi Krangle:they appeal to different people.
Jodi Krangle:Voices are the same way.
Johnny:Do you think there are so many of us for so many of us, our voices,
Johnny:uh, our moneymakers, whether we're professional voice artists or no I
Johnny:professionals speaking work, are they professional coaching and training work
Johnny:and podcasting something we both do.
Johnny:And so my voice is to a great degree,
Johnny:along with other aspects of me is my moneymaker.
Johnny:I can't do a lot without it.
Johnny:And so do you think that anybody like even someone like me who's been
Johnny:doing a lot of speakers on for a long time would still benefit from
Johnny:some coaching and some guidance.
Jodi Krangle:I think being a lifelong learner is always a good thing.
Jodi Krangle:I don't think that there's any coaching you could take that wouldn't be
Jodi Krangle:beneficial and I, voice or non voice.
Jodi Krangle:I mean, I, business coaching is something that I do.
Jodi Krangle:I've gotten suggestions from how to run my business from coaching.
Jodi Krangle:I've taken voice coaching.
Jodi Krangle:Definitely.
Jodi Krangle:Singing lessons every once in a while.
Jodi Krangle:Yeah.
Jodi Krangle:Breathing, anything that you think will get you where you need to go,
Jodi Krangle:anything that will teach you something that you didn't know, you didn't know,
Jodi Krangle:because I think that's important.
Jodi Krangle:I think, like I said, being a lifelong learner is a really
Jodi Krangle:important thing and yeah.
Jodi Krangle:Vocal training for anyone is a good thing.
Johnny:I've had a few, a couple of episodes with vocal coaches and
Johnny:the two ladies have had on both have very different styles of vocal
Johnny:coaching and both fascinating.
Johnny:And I've got a lot of value from both of those episodes.
Johnny:What is there, is there something that you like as a vocal exercise for your
Johnny:soul or something that you learned from your own coaching experience that made a
Johnny:big difference to your vocal performance?
Jodi Krangle:Oh, I'm bad.
Jodi Krangle:When it comes to vocal exercises, I'm not, I don't tend to do them a
Jodi Krangle:lot, which is probably not a good thing, but breathing is definitely
Jodi Krangle:something to pay attention to.
Jodi Krangle:So when you're breathing.
Jodi Krangle:A lot of us have learned to breathe air in and suck our stomach in, instead of
Jodi Krangle:letting it expand because we're tense.
Jodi Krangle:And Cynthia Jai, who I've had on my podcast is a vocal
Jodi Krangle:coach for speakers and helping people overcome anxiety.
Jodi Krangle:You know, CEO's who should sound like CEO's, you know, this kind of thing.
Jodi Krangle:Right.
Jodi Krangle:So, and she's fantastic.
Jodi Krangle:And she actually learned it alerted me to this because I hadn't really
Jodi Krangle:realized it was a thing, but people when they're tense, they suck in.
Jodi Krangle:So, and they push their belly in as opposed to letting it expand with air.
Jodi Krangle:So when you're taking in breath, you should be taking in breath
Jodi Krangle:and expanding like a balloon.
Jodi Krangle:Your stomach should be going out.
Jodi Krangle:And when you're letting the breath out, when you're expelling it, it
Jodi Krangle:should, your stomach should go in.
Jodi Krangle:It shouldn't be the other way around.
Jodi Krangle:And in some cases we've learned to do it the other way around,
Jodi Krangle:but it's making us tense.
Jodi Krangle:So that can be really detrimental to public speaking.
Jodi Krangle:It can definitely be harmful to voiceovers or anything you do on a regular basis.
Jodi Krangle:If you're breathing improperly, you're not getting all the resonance
Jodi Krangle:out of all of the cavities of your body that you should be.
Jodi Krangle:And also a sigh.
Jodi Krangle:This was one thing that she mentioned when we were talking just the benefits
Jodi Krangle:of letting out a soft breath, just letting it go relaxing just for a moment.
Jodi Krangle:And it just makes everything better.
Johnny:Yeah, I get that.
Johnny:I felt better even just from your side area team or more what's up.
Johnny:Yeah.
Johnny:It's one of those.
Johnny:Oh, really?
Jodi Krangle:I've been told I should get into ASMR
Johnny:Yeah.
Johnny:It's I I've listened to that.
Johnny:I find that I find I don't listen to a lot of it, but I do find some bit
Johnny:very soothing and some people who do have these deeply soothing voices.
Jodi Krangle:Yeah.
Jodi Krangle:Yeah.
Jodi Krangle:I went in, I went down the rabbit hole.
Jodi Krangle:I totally listened.
Jodi Krangle:I watched ASMR all the time and I have favorites.
Jodi Krangle:So Yeah I do it all the time.
Jodi Krangle:I, I took I did a podcast on it a blog slash podcast back in
Jodi Krangle:I think almost to a year and a half ago or something like that.
Jodi Krangle:And I took a deep dive because IKEA had done
Jodi Krangle:an advertisement that was a half hour long that was an ASMR.
Jodi Krangle:And I was like what is this thing?
Jodi Krangle:ASM R first of all.
Jodi Krangle:And second of all, what the heck are they doing with a half hour commercial?
Jodi Krangle:Like, how does that even work?
Jodi Krangle:Right.
Jodi Krangle:Cause I'm talking about audio branding.
Jodi Krangle:So I'm talking about advertising in a lot of cases.
Jodi Krangle:And I was like, well, they're using sound in advertising, but
Jodi Krangle:I don't get this what's going on.
Jodi Krangle:And I definitely took a deep dive and went looking to find out what ASM R was.
Jodi Krangle:And it was really a fascinating study.
Johnny:Yeah I D I did find it interesting.
Johnny:And so I kind of see things, some of it, maybe not so much, but I did tend to find
Johnny:that there are certain voices that do.
Johnny:Different emotions, I guess that's probably everyone's voices evoke different
Johnny:emotions, but you know, it's also my listen to, as a man I'm thinking, well,
Johnny:I would probably put on a Karen Carpenter song because, because for me, that's
Johnny:like receiving a, a warm hug voice is like a big warm hug to me, you know?
Jodi Krangle:that's actually kind of the music that I do sort of yeah.
Jodi Krangle:When I sing, it's kind of it's that, yeah.
Jodi Krangle:That, that low register.
Jodi Krangle:Deep, rich.
Jodi Krangle:Yeah.
Jodi Krangle:I like that.
Johnny:But those are the sort of
Jodi Krangle:an influence.
Johnny:Oh, yeah.
Johnny:Yeah, definitely.
Johnny:I've been, you know, someone who I know if I went in times of the possible.
Johnny:Blue or low, or just needed a bit of a pickup that her voice
Johnny:has just felt like that lift, lift that I needed to put me out.
Johnny:And she's saying I'm not the only person, but she's just one of the,
Johnny:probably the first breath we got by his voice suits me the most.
Johnny:It would have been hers and still, it still does still has that effect
Johnny:years after she's no longer with us, but but your voice has to have, have a
Johnny:big influence and I will, the show is all about influence and about is why
Johnny:it's great to be speaking with you.
Johnny:Our voices have a lot of potential for a lot of potential
Johnny:for influence and persuasion.
Johnny:And so what are the things in your perception that are the, that make
Johnny:our voices more influential that make us perhaps more, even more
Johnny:persuasive with our styles of speaking?
Jodi Krangle:I think active listening actually is really, really important.
Jodi Krangle:Because if you're paying attention to what the other person is saying,
Jodi Krangle:then you know how to respond and you know how to make that person feel
Jodi Krangle:heard and feeling heard is how we relate to one another as human beings.
Jodi Krangle:So I think that's really important.
Jodi Krangle:And another reason why coaching is important for voiceovers is
Jodi Krangle:because you are, it's kind of an almost inactive listening.
Jodi Krangle:This is going to sound very strange, but because you're taking these
Jodi Krangle:lessons and you're understanding what might be happening before
Jodi Krangle:you started speaking that spot.
Jodi Krangle:You're imagining a whole world in your head.
Jodi Krangle:You're imagining that you're answering someone's question.
Jodi Krangle:And so that makes it more of a human interaction, as opposed to just speaking
Jodi Krangle:words on a page, that's part of what helps with the coaching, but it is all a
Jodi Krangle:part of being a human being and relating to other human beings, which is part
Jodi Krangle:of what active listening helps you do.
Johnny:Yeah.
Johnny:Yeah.
Johnny:I think one of the biggest challenges that I think to come across with
Johnny:people, and I think I experienced it.
Johnny:To some degree.
Johnny:And probably if you listen to some of my earlier podcast, you'd probably hear
Johnny:it, is sounding natural when you're, when you're in conversation with people
Johnny:standing conversational and it's something in my experience has just taken a while to
Johnny:get to a level of comfort of doing this where I feel like we just
Johnny:hanging out and having a chat.
Johnny:It's interesting.
Johnny:But to me, that's also, that's very much what I want.
Johnny:That's the atmosphere that I want to create for, with my show.
Johnny:And we just hanging out, we're talking about some interesting things.
Johnny:We would probably talk about this.
Johnny:If we went to a bar, you know, it's a.
Jodi Krangle:or met at Pod Fest.
Johnny:Yeah, exactly.
Johnny:We met at pod Fest there and that's how we got that's how we got talking.
Johnny:But you know, this is.
Johnny:Th that's the style.
Johnny:There is like a vocal signature almost of the show, which is, which is that, yeah,
Johnny:this is a lighthearted for the most part, fun, conversational, but also diving into
Johnny:some of the mindset and practicalities and experience elements as well, which
Johnny:hopefully is is what makes it exciting.
Johnny:What keeps me coming back hopefully is what keeps the audience coming back as
Jodi Krangle:Yeah, definitely.
Jodi Krangle:One of the other issues that you have when you're doing voiceover
Jodi Krangle:work is that you're not really speaking to anyone at that moment.
Jodi Krangle:I like, I love having conversations like this because I can actually see a face
Jodi Krangle:and have a reaction and respond, you know?
Jodi Krangle:So that's really cool.
Jodi Krangle:Yeah.
Jodi Krangle:But, but the vocal, the voice training.
Jodi Krangle:The coaching that you'll get as a voice actor is so that you are able to
Jodi Krangle:build these in your own head so that you can have these conversations in a
Jodi Krangle:padded booth when no one else is there.
Jodi Krangle:So how do you sound real And as if you're talking to a real person, when you're in
Jodi Krangle:a padded room talking to a microphone, Possibly with headphones on your head.
Jodi Krangle:It's as unnatural a setting, as you could possibly have, and
Jodi Krangle:yet you have to sound natural.
Jodi Krangle:So that's where the acting comes in.
Johnny:Well, it is.
Johnny:And many of us doing that now, not just with podcasts, but with YouTube
Johnny:and other social media content that we're putting out, we're doing
Johnny:videos within audios or, or both.
Johnny:And we don't always sound natural with that.
Johnny:Again, I'm thinking back to my, the very first YouTube video ever loaded
Johnny:up, which got so badly pulled apart.
Johnny:I took it down a few days later, but, uh, yeah, it was, it was, it was bad.
Johnny:It was, I wish now I wish I'd left it out.
Johnny:Just so I could see how go back and see how bad it was.
Johnny:But yeah, at the time, my, my ego couldn't take it.
Jodi Krangle:Yeah.
Johnny:Um, fortunately, but I know even I know that I didn't sound natural.
Johnny:I didn't look natural.
Johnny:It didn't sound natural.
Johnny:And I guess the issue that I ended up taking with the criticism I got was,
Johnny:but I think I believed it because I thought, because I could actually look
Johnny:at it and say, yeah, they're right.
Johnny:Actually, it didn't seem very authentic.
Johnny:It didn't feel very natural.
Johnny:And that's a big thing.
Jodi Krangle:time.
Johnny:It does a bit, I mean, are there some other, some things that
Johnny:we can do to help speed up that.
Jodi Krangle:Maybe reading to someone out loud that.
Jodi Krangle:might actually help.
Jodi Krangle:I'm thinking that if you are actually imagining that you are reading to someone
Jodi Krangle:that that can take you out of being inauthentic right there, because if
Jodi Krangle:you're actually imagining someone else in front of you that you're speaking
Jodi Krangle:to, then that makes you more human.
Jodi Krangle:Someone to relate to.
Johnny:thus the acting part where we have to imagine.
Johnny:But the, that there's somebody else there much as actors do..
Johnny:Yeah, I think that's, that's a good way to think about it.
Johnny:You know, a lot of people saying that what I'm doing when I'm doing video
Johnny:work, now, I kind of imagine that I'm on a, I'm on a call like this with
Johnny:you or a zoom call with somebody.
Johnny:And on the other side of the camera, so to speak is somebody else.
Johnny:And that's who I'm talking to.
Johnny:So I don't see it anymore as I'm talking to a camera.
Johnny:I see it.
Johnny:I do see it as I'm talking to.
Johnny:To a person.
Johnny:I think both, I don't feel that I have to imagine somebody specific now.
Johnny:Whereas I think early on I did start off by thinking about somebody who I talked
Johnny:to very naturally and very comfortably,
Jodi Krangle:That's a good point, actually for a while, I used to put up
Jodi Krangle:photographs of people in my booth and talk to them like that's, you know,
Johnny:that could be a good tip.
Johnny:Yeah.
Johnny:It could be a good tip for people.
Johnny:If you're doing this
Jodi Krangle:I mean, it helped for a while.
Jodi Krangle:Yeah,
Johnny:I, I'm quite lucky.
Johnny:I have one of those.
Johnny:Um, I have a camera on my it's called a center cam and it
Johnny:comes halfway down my screen.
Johnny:Have
Jodi Krangle:I'm looking at one right
Johnny:you have one as well.
Johnny:They're pretty cool.
Jodi Krangle:I have one as well.
Jodi Krangle:I kickstarted them.
Johnny:Oh, yeah, me too.
Johnny:Me too.
Johnny:I and S and for, probably for the same reason that you, you can feel more like
Johnny:you're naturally looking at people rather than looking up above your computer
Johnny:screen, and you can also see stuff on your screen whilst you're having a
Johnny:conversation with them, which for the kind of work we do is, is quite important.
Jodi Krangle:Very much so.
Johnny:Yeah.
Johnny:Okay.
Johnny:So we're not affiliates for center cam, but maybe we, maybe we, should be.
Jodi Krangle:maybe we should be.
Jodi Krangle:Yeah, it is a great camera though.
Jodi Krangle:I got to say like, it's actually pretty, that's the one I'm using right now.
Johnny:Yeah, I have to, I really love it.
Johnny:It's a great, it was a great Kickstarter.
Johnny:I was very happy when it, when it finally arrived, somebody nearly
Johnny:something nearly so often that he got delivered to another office in my block.
Johnny:And I very nearly didn't get it.
Johnny:So, but I was persistent.
Johnny:I was persistent.
Jodi Krangle:Okay.
Johnny:So, so let me see you, you do podcasting as well.
Johnny:What took you down the path of getting into.
Jodi Krangle:You know, I resisted it for a really long time.
Jodi Krangle:I really did.
Jodi Krangle:I joined a business mastermind group and in that business mastermind,
Jodi Krangle:a lot of the people that were a part of it were starting podcasts
Jodi Krangle:for various different reasons.
Jodi Krangle:I was the only voice actor in the entire thing.
Jodi Krangle:And When they did that, they definitely noticed an increase in their engagement
Jodi Krangle:with the people that they wanted to bring their products and services
Jodi Krangle:to, but also just, I think it fired them up and I liked seeing that fire.
Jodi Krangle:So I was like, oh, Okay.
Jodi Krangle:Maybe it's my turn then.
Jodi Krangle:And my.
Jodi Krangle:My first podcast only lasted 30 episodes started in July of 2019.
Jodi Krangle:And I stopped it because I Was kind of doing one of those
Jodi Krangle:general wisdom type of podcasts.
Jodi Krangle:And I, Just talking about how you didn't have to be on all the time, how you could
Jodi Krangle:actually rest and have peace and not have to hustle every second of the day.
Jodi Krangle:Or if you're going out and experiencing things with friends, you do not have to
Jodi Krangle:spend your entire time taking pictures.
Jodi Krangle:Maybe you should just experience the moment.
Johnny:I was having conversation last nightnight at
Jodi Krangle:Oh really?
Jodi Krangle:Okay.
Jodi Krangle:Yeah.
Jodi Krangle:It is not an unusual conversation, but, but I think that it tends to happen with
Jodi Krangle:people who are perhaps a little older.
Johnny:Right.
Johnny:I
Jodi Krangle:So I waI agree.
Jodi Krangle:Finding that I was just saying these kinds of things, and people
Jodi Krangle:were asking me to be a life coach.
Jodi Krangle:I was not, that was not what I was heading to and not at all what I had in mind,
Jodi Krangle:but definitely gave me the idea that if you have a podcast, you are automatically
Jodi Krangle:assumed to have a voice of authority.
Jodi Krangle:And that was not the authority I was after, so I rethought the podcast and
Jodi Krangle:was thinking about what do I care about?
Jodi Krangle:What's my passion.
Jodi Krangle:And my passion is sound.
Jodi Krangle:It really is.
Jodi Krangle:So the voice acting is a part of that.
Jodi Krangle:Podcasting itself and music and the science of what goes on in
Jodi Krangle:our brains when we hear things and how it influences our buying
Jodi Krangle:decisions, but also our daily lives.
Jodi Krangle:Everything we do.
Jodi Krangle:So I brainstormed with them.
Jodi Krangle:We came up with the name of Audio Branding and the subtitle
Jodi Krangle:is the hidden gem of marketing.
Jodi Krangle:And I.
Jodi Krangle:Do you talk about advertising a lot and audio branding specifically, but I
Jodi Krangle:also talk about the whole life aspect.
Jodi Krangle:Of how it influences everything.
Jodi Krangle:And I've talked about ASMR and binaural beats and sound healing and
Jodi Krangle:spaces that are made specifically to sound good and how we can't
Jodi Krangle:block our ears the same way that we block our eyes when we're sleeping.
Jodi Krangle:So noise can be a problem.
Jodi Krangle:And.
Jodi Krangle:The fact that planets make noise out in space and voice AI and all
Jodi Krangle:of this really interesting stuff and how you can influence what you taste
Jodi Krangle:with, what you're hearing and how our brain, our senses work altogether.
Jodi Krangle:It's just a really fascinating study.
Jodi Krangle:So.
Jodi Krangle:I'm much happier doing what I'm doing now.
Jodi Krangle:I started that in November, 2019, and I just released the hundred
Jodi Krangle:and third episode, the a hundred and fourth comes out on Wednesday.
Johnny:you start the month after me.
Johnny:I, and I, I know I I'm 110 episodes out.
Jodi Krangle:Yeah.
Jodi Krangle:Yeah.
Jodi Krangle:So It's just become a passion and like you, I'm sure it's just something
Jodi Krangle:that I think about all the time.
Johnny:It's something for me.
Johnny:It's something that.
Johnny:I thought it would be a good thing to do.
Johnny:I did start a podcast back in 2012 and maybe did about eight episodes
Johnny:and maybe a similar experience to you, but with a much bigger gap in between.
Johnny:And this is not me talking about myself.
Johnny:Wasn't very interesting for me.
Johnny:And at that time as well, most people.
Johnny:I had never heard of podcasts as well.
Johnny:So I wasn't really picking on another thing began like five or six downloads
Johnny:for, for an episode, as you think some of them have more, I think go back and check.
Johnny:They're still online.
Johnny:And not that I want to encourage anyone to go and find them, but,
Johnny:but they're still onine and they have picked up more downloads.
Johnny:But again not stuff that ties in with what I wanted to do.
Johnny:And similarly to you in my show has been a bit more of an evolution
Johnny:in terms of defining what I want to talk about and making it more
Johnny:about what I'm passionate about.
Johnny:There we started off being primarily public speaking and then developed in
Johnny:with the influence and persuasion stuff.
Johnny:And now it's much more influence and persuasion focused with things like public
Johnny:speaking and everything else that comes around that because podcasting itself is
Johnny:a hugely influential industry right now.
Jodi Krangle:definitely.
Jodi Krangle:I will say actually I had a song writing resource on the web back
Jodi Krangle:in 1995, that ended in 2016.
Jodi Krangle:It was called the muses muse.
Jodi Krangle:And I had a radio show off of that website, probably it
Jodi Krangle:started in like 2002, 2003.
Jodi Krangle:We were doing it in real audio.
Jodi Krangle:So we were playing independent musician songs, about 12, and then
Jodi Krangle:making a little commentary in between.
Jodi Krangle:With this radio show right around the time when live 365 was around.
Jodi Krangle:I don't know if you remember those days, but way, way, way back when they did
Jodi Krangle:not have such a thing as podcasting.
Jodi Krangle:And you had to just put it out on the web and see if people listened.
Jodi Krangle:So I sort of had an inkling of what might become podcasts, but I never
Jodi Krangle:really ended up doing them until 2019.
Johnny:So you, but you, you have that taste that almost an induction in
Johnny:the podcasting early on before that.
Jodi Krangle:I did.
Jodi Krangle:I kind of knew the structure of how it, it should go, you know, that kind of
Johnny:W what ha what do you feel that it has done for you professionally?
Jodi Krangle:Well, I think it's allowed me to make a deeper connection with
Jodi Krangle:the people who might hire voice actors.
Jodi Krangle:Also the whole point of this was really to sort of let people know that
Jodi Krangle:sound should not be an afterthought.
Jodi Krangle:And that was really the point of all of this, because anyone who works in
Jodi Krangle:sound knows that what ends up happening is that you end up being the bow on
Jodi Krangle:the present or the icing on the cake.
Jodi Krangle:You don't end up being a consideration when things start and because
Jodi Krangle:of where sound is going, right.
Jodi Krangle:It's super important to get it right.
Jodi Krangle:Cause if you don't get it right, it's going to ruin the whole production.
Jodi Krangle:And I don't see why in that context, you wouldn't want to think
Jodi Krangle:about it at the beginning of the project instead of the end of it.
Jodi Krangle:So just trying to raise all boats for all of the people who work in sound and
Jodi Krangle:need to be a part of that discussion from day one, as opposed to day 53.
Johnny:Yeah, I think it's a very powerful, medium, and I hope more people.
Johnny:What we see more people are coming.
Johnny:Certainly more people did over the pandemic period.
Johnny:And I know some of them will have come and gone already, but it seems that
Johnny:more, at least more people are aware the podcasts are there now, and more
Johnny:celebrities have been coming through it.
Johnny:And that's been increasing awareness of the whole podcast industry as well.
Johnny:Which initially had initially I didn't see it as a good thing.
Johnny:And then I had Pat Flynn talking and saying, oh yeah, That's the right
Johnny:perspective to have on it, because more people are finding out about podcasts
Johnny:and, you know, they're more likely to find you and search for other kind of areas.
Johnny:And it's not not that they're only going to ever listen to one show.
Johnny:It's a very, very powerful, yeah, very, a very, very powerful medium.
Johnny:I wonder.
Johnny:I In terms in terms of your own show then, you probably have quite
Johnny:a significant focus on the on the audio quality of your show.
Johnny:How do you make sure that your show sounds
Johnny:great.
Johnny:And has those sorts of branding things that you talk about?
Jodi Krangle:I hire an editor because I know that that is not my area of strength
Jodi Krangle:and it is someone else's area of strength.
Jodi Krangle:My colleague Umberto Franco, who is a voice actor in Portugal, actually.
Jodi Krangle:He's the one who produces and audio edits the show and.
Jodi Krangle:He does a fantastic job with it and has been involved pretty much since day one.
Jodi Krangle:So he was even helping me with the previous podcast.
Jodi Krangle:And thankfully, because I don't think I could do it on my own,
Jodi Krangle:but yeah, it takes a village.
Johnny:Sent some behind the, behind the scenes magic, but that's a good thing
Johnny:to be selected that sometimes we don't all have, we can't have all the skills.
Johnny:Be the Jack of all trades to be able to do everything.
Johnny:I know some of the technology is advancing.
Johnny:There's making us all sound a bit better and things are improving, especially as
Johnny:the industry keeps growing and developing.
Johnny:But still they're the people who have the magic who really
Johnny:know what they're dealing with.
Johnny:They're probably always going to make you sound a lot better than, than
Johnny:automations and magic things like algorithms and things of that kind of.
Jodi Krangle:It helps to use things like Riverside, which we're on right
Jodi Krangle:now, or Squad Cast is the one that I use and I'm turning echo cancellation off.
Jodi Krangle:And everyone having headphones makes the audio way better
Jodi Krangle:quality, just so everyone's aware.
Johnny:Yeah.
Jodi Krangle:Yeah.
Jodi Krangle:it just, it makes it easier because I think when you have the echo
Jodi Krangle:cancellation on, it makes it impossible for people to talk at the same time.
Jodi Krangle:And so what happens is you'll have the internet or whatever is
Jodi Krangle:working on the audio, lowering the volume of someone else, and then
Jodi Krangle:you just won't hear them at all.
Jodi Krangle:And then it gets all, it gets all wonky and
Johnny:Yeah.
Johnny:It's not, not quite, not quite perfected that.
Jodi Krangle:Yeah.
Jodi Krangle:that's kind of what zoom does unfortunately.
Jodi Krangle:So when I was using zoom, before I started using squad cast, I actually would ask
Jodi Krangle:my guests to record locally on their own machine and then send me the audio
Johnny:That's what I would do with zoom as well.
Johnny:Yeah.
Johnny:It, it, it, because it just ended up, sometimes I would be heard very clearly
Johnny:and they would be emptied, whisper in the background and it just wasn't.
Jodi Krangle:Or It would be interrupted.
Johnny:Yeah.
Jodi Krangle:Yeah.
Jodi Krangle:Or, or the internet, you know,
Johnny:Oh, yeah, that that
Jodi Krangle:That's what happens.
Jodi Krangle:right?
Johnny:what happens plenty of times.
Johnny:And I've had that with other, with other platforms as well.
Johnny:But you know, now with, I use Buzzsprout as well, and they
Johnny:have magic mastering that helps.
Johnny:I know you use a descript and they have studio sound.
Johnny:So all those, those are automations that do help me sound better.
Johnny:But I know that working with somebody who understands all your engineering would
Johnny:probably make you sound even better.
Johnny:And at some point, I'm sure I will do that with my show.
Jodi Krangle:You know, I've, I've had this discussion with people where
Jodi Krangle:they are always waiting to outsource.
Jodi Krangle:And I will say that I think you can do it a lot sooner than you think you can.
Jodi Krangle:And The reason I say that is because when you outsource things
Jodi Krangle:that you really don't enjoy doing, or that take you forever to do.
Jodi Krangle:You are freeing up your own time to do more of what you love to do
Jodi Krangle:by paying someone else to do that.
Jodi Krangle:And it's worth it.
Jodi Krangle:I have to say it's totally worth it.
Johnny:Yeah.
Jodi Krangle:So for my own sanity, it's worth it.
Johnny:one thing that, I mean, I, I do help people get started with their podcast
Johnny:or their journey into podcasting sometimes just as guests, as well as hosts.
Johnny:But one thing I definitely will say to them is that they don't
Johnny:need all of this to get started.
Johnny:Like I started with zoom, I guess you did as well.
Johnny:That was, that was, it was.
Johnny:It is adequate to get started and you can make the improvements as you go
Johnny:along and having a tip, like yeah.
Johnny:Get your guests to record as well and send you the file.
Johnny:That's that stuff that's really good to know is like, yeah, you can make
Johnny:it work pretty well with some basic or even free tools before you start
Johnny:investing money into your podcasting.
Johnny:My philosophy is now podcasting has to be making me money before.
Johnny:I'm investing more money into it.
Johnny:Which doesn't, isn't strictly true, but I try and keep that philosophy.
Jodi Krangle:I guess I'm using my podcast as an outreach to
Jodi Krangle:potential clients as well.
Jodi Krangle:So for me, it's a long tail marketing plan, as opposed to something
Jodi Krangle:that I'm specifically thinking I'm going to make money from.
Johnny:Yeah, I think this is very much how I think of it.
Johnny:Now my me, the podcast is more part of my own positioning is also part
Johnny:of the content that I get to put out and, and to have those conversations
Johnny:where my, or my potential future clients get a sense of that.
Johnny:All right.
Johnny:He, you know, he does know what he's talking about and he knows
Johnny:all these amazing people as well.
Johnny:It's probably a good person to come and find out more stuff.
Johnny:That's my hope.
Johnny:Anyway.
Jodi Krangle:it gives your voice authority,
Johnny:It does all of those things.
Johnny:Yeah, I definitely think it's for, I'm primarily working with coaches, speakers,
Johnny:and trainers to, to get down this path.
Johnny:But you know, there, there's so many different avenues into podcasting
Johnny:and they're not all educational or developmental in some of the.
Johnny:And it's fun and they're just as valid and just as good to get into.
Johnny:In fact, some of them are, uh, doing very, very well from that.
Johnny:And you it's, like you said, you have to know what you want from it.
Johnny:You have to know what you want to get from it.
Johnny:And that's very much the case with this.
Johnny:So for those people who want to have it as part of their professional ecosystem,
Johnny:I think is very valuable right now.
Johnny:and I do also think it's a great time to be getting on board with it.
Johnny:W do you think that.
Jodi Krangle:Oh, yeah.
Jodi Krangle:Yeah.
Jodi Krangle:We are only just starting to see the beginning of this really.
Jodi Krangle:I mean, when you talk with people and they have a podcast, it kind of makes
Jodi Krangle:you feel like everyone has a podcast, but really, I mean, like, this is if you
Jodi Krangle:relate this to website, Back in the day.
Jodi Krangle:and I remember those days,
Johnny:Me too.
Jodi Krangle:There were a lot of websites at a certain time, but it's only exploded.
Jodi Krangle:It has only become the default of everything that you need
Jodi Krangle:to be online at this point.
Jodi Krangle:And I think podcasts will get there, but they're not there now.
Johnny:no, where near right.
Johnny:And.
Jodi Krangle:I mean, it's still, it's big because we're in it, you know, like
Jodi Krangle:we feel like it's big because we're a part of it, but it still has a long way to go.
Johnny:But I think being in it now, and both of us kind of being very active
Johnny:for a similar amount of time in it.
Johnny:I've noticed development.
Johnny:I've noticed growth and even sort of significant increases in it.
Johnny:I've also noticed people knowing, realizing and understanding that there
Johnny:are other ways than sponsorship to to monetize a podcast or a, as you say, to
Johnny:really make it sort of like a similar value to having a book of getting that
Johnny:exposure and being known as an expert in your industry and being out there, you
Johnny:want to be that top of mind presence and podcasting is a really powerful way to
Johnny:do that, not just with your own show, but with that within going on other
Johnny:people's shows, is there a very powerful
Jodi Krangle:Oh, yeah.
Jodi Krangle:As evidenced.
Johnny:As, as evidence.
Johnny:Yeah.
Johnny:Encourage, encourage everybody to do that.
Johnny:And so I want to ask you, I mean, this may be a vocal thing for you or maybe
Johnny:not, but I feel that everybody has their own particular strength in their
Johnny:own influence and persuasion in life.
Johnny:And I wonder if there's a skill or a tool of influence and persuasion that you have,
Johnny:like, so your go to your strength, your forte in trying to persuade or influence.
Jodi Krangle:Oh I'm not sure what that would be really.
Jodi Krangle:I mean, other than the fact that I go on to other podcasts and talk a
Jodi Krangle:lot about the importance of sound I mean, cause it is super important and
Jodi Krangle:I have only gotten more passionate about that as my podcast goes on.
Jodi Krangle:You know, I think I don't, I don't know.
Jodi Krangle:As far as my own voice is concerned, you
Johnny:Maybe I feel like it's not, some people are very good
Johnny:at telling stories to persuade.
Johnny:Some people are very good at saying things.
Johnny:And I guess saying things in a certain way.
Johnny:I can imagine it's very much a situational thing as to what, what
Johnny:sort of thing you look at it there, but just sort of thinking, well, what's
Johnny:something that you're strong at in terms of being able to influence them.
Johnny:So is there a vocal things, like, do you feel that there's a voice that
Johnny:you have, that's more persuasive than some of your other ways of speaking?
Jodi Krangle:You know, I think that in some ways the warmth can help a lot.
Jodi Krangle:You know, that whole a spoonful of sugar makes the medicine go down.
Johnny:Yeah.
Jodi Krangle:I think in that sense, personality is that
Jodi Krangle:I don't like to be harsh.
Jodi Krangle:I would rather give with one hand and then take with the other, you know what I mean?
Jodi Krangle:Like kind of like I'd like it to be even so that's always my perspective on things.
Jodi Krangle:And I don't know, maybe that comes through in the voice.
Johnny:Possibly.
Johnny:So, you know, it's not always an easy question to answer, but it's always
Johnny:a interesting thing to think about.
Johnny:I wonder you mentioned about your podcast and you've been around
Johnny:for a while with your show.
Johnny:You have over a hundred episodes now.
Johnny:And so tell us about some of your most recent episodes and or what people
Johnny:could come and listen to with you.
Jodi Krangle:Well, the hundredth episode actually is one to listen to if you
Jodi Krangle:want to sort of get an overview, because a lot of the snippets that I use in that
Jodi Krangle:hundredth episode are demonstrations of what the full episodes were.
Jodi Krangle:Over the years or over the years, over the months, I guess, of the podcast.
Jodi Krangle:And and sort of demonstrate where some of the ones that I felt were most influential
Jodi Krangle:were, and I let people know which episode number they are so that they can go
Jodi Krangle:back and listen, if they really want to.
Jodi Krangle:Recently I did a solo episode all on podcasting, actually.
Jodi Krangle:So some of the tools that I use and how I put together my podcast and linking to
Jodi Krangle:some helpful tools and such that people can use And then the person that I spoke
Jodi Krangle:to most recently was a guy named Shas Mira, who has an audio branding company
Jodi Krangle:here in Toronto, and has just done some really groundbreaking, groundbreaking
Jodi Krangle:work for destination Toronto.
Jodi Krangle:So some tourism stuff that really needs help right now and all sorts
Jodi Krangle:of other things that they've done.
Jodi Krangle:But his information was really interesting and what his company
Jodi Krangle:does is also really interesting.
Jodi Krangle:That was a two-parter and coming out on Wednesday, this Wednesday is another
Jodi Krangle:fellow by the name of Austin Frankie.
Jodi Krangle:And he has a company called Woo Punch.
Johnny:Nice
Jodi Krangle:Uh, w O punch.
Jodi Krangle:Yeah, it's, it's really interesting.
Jodi Krangle:And he talks about behavioral advertising.
Jodi Krangle:So why advertising works because of how our human brains work and how we
Jodi Krangle:should be thinking of advertising.
Jodi Krangle:And that may be the whole mad men thing is more of a myth than actually
Johnny:very entertaining to watch, but yeah.
Jodi Krangle:Yeah, exactly.
Jodi Krangle:It's it?
Jodi Krangle:This is kind of an interesting way that he described it.
Jodi Krangle:He described us as polyamorous loyalty.
Johnny:Okay.
Jodi Krangle:Like you can be loyal to more than one brand in a sector,
Jodi Krangle:you just you'll go back and forth or you'll use one for a while or one
Jodi Krangle:will have a sale and you'll go there.
Jodi Krangle:Or, you know, it's just, we have certain amounts of loyalty, but
Jodi Krangle:they're not like the huge, oh my God, I love this company I'm only
Jodi Krangle:ever going to buy from this company.
Jodi Krangle:Like, that's not how we work.
Johnny:That sounds very, this is really interesting and it's definitely
Johnny:going onto my download list.
Johnny:I want to, I want to have a listen to that hope I'd be about, so you chose
Johnny:Audio Branding and there'll be a link to that in the show notes for anyone
Johnny:who wants to go and check that out.
Johnny:If anyone's wanting to get in touch with you and maybe talk to you about
Johnny:the way you do a pan up more, what's the best way for them to find out more.
Jodi Krangle:Well, you can reach me on my website, which is voiceovers and
Jodi Krangle:vocals.com a and D not the, an sign.
Jodi Krangle:And if you want more information on the podcast itself and the there's
Jodi Krangle:a trailer for the hundredth episode, actually right on the page you can
Jodi Krangle:go to audio branding podcast.com.
Johnny:Perfect.
Johnny:That's good.
Johnny:So now I always like to ask my guests for a book recommendation or resource
Johnny:recommendation, and I do allow more than one, but it is a book that you would
Johnny:recommend either a related to things we've been talking about or just something
Johnny:that's been very impactful for you.
Johnny:What.
Jodi Krangle:There Are actually a couple, but the first I would
Jodi Krangle:mention anything by Seth Goden.
Jodi Krangle:You can't go wrong by just reading anything of his yeah.
Jodi Krangle:And Marie Forleo, actually her, everything is figureoutable book is actually really
Johnny:I listened to the audio book about this year and I really enjoyed it.
Johnny:Yeah,
Jodi Krangle:Yeah.
Jodi Krangle:Yeah,
Jodi Krangle:she's just a personality.
Jodi Krangle:I love her to death.
Johnny:She has, she has a great show as well.
Johnny:Right.
Johnny:She has a great
Jodi Krangle:Yes, she does.
Jodi Krangle:Yeah.
Jodi Krangle:Marie TV actually.
Jodi Krangle:And I'm definitely subscribed and watch
Johnny:Yeah, I've
Jodi Krangle:And actually I learned of Brene Brown through her.
Johnny:okay.
Johnny:So it all connects in.
Jodi Krangle:Yep.
Johnny:Fantastic.
Johnny:We're great.
Johnny:People lead to other great people.
Johnny:That's very often.
Johnny:That's how the magic works.
Jodi Krangle:Definitely.
Johnny:I want to ask you as we sort of start to draw things to a close, really,
Johnny:if there's one thing you have people most remember, or take away from the
Johnny:conversation, or maybe even put into practice, what do you think that would be?
Johnny:What you hope?
Jodi Krangle:I think pay attention to the sound around you.
Jodi Krangle:It's very important to to actually hear what's going on and.
Jodi Krangle:No, not if you are a content marketer, if you're a filmmaker, if you're an ad
Jodi Krangle:person, if you are involved in any of this, get your sound involved early on.
Jodi Krangle:Because I will say that one of the things Shez pointed out in his
Jodi Krangle:episodes is that there are a lot of well-known brands that are using the
Jodi Krangle:same directory music licensed song.
Jodi Krangle:On all of their advertising there and like such different brands
Jodi Krangle:using the same piece of music.
Jodi Krangle:And it just makes them look like they don't know who they are.
Jodi Krangle:So if you're going to pay attention to that kind of thing, maybe
Jodi Krangle:using a music directory isn't the best idea because anyone can use
Jodi Krangle:that sound, that song as well.
Jodi Krangle:And if you want to be unique, Maybe think about it a little earlier, you know,
Jodi Krangle:don't just tack it on as an afterthought because you can run into that problem.
Johnny:Yeah, I thought I just maybe sit down on the keyboard and create
Johnny:some original music for my own show.
Jodi Krangle:Well, I it's, it's something that I was guilty of in the first hundred,
Jodi Krangle:almost 99 episodes of my own podcast.
Jodi Krangle:And then for the hundredth episode, I actually did commission someone to
Jodi Krangle:make some music specifically for my podcast, and I'm really happy with it.
Jodi Krangle:And I'm glad that I did that.
Jodi Krangle:But it takes some time.
Jodi Krangle:I understand maybe it isn't always workable, but if you have an actual
Jodi Krangle:audio brand and you can go to those music libraries that you've created
Jodi Krangle:that are specific to your company, then first of all, you're not spending a
Jodi Krangle:ton of money on these music directories because you already have your own stuff.
Jodi Krangle:And second of all, no one else can use your music.
Jodi Krangle:It's you.
Johnny:absolutely.
Johnny:You could license it even.
Jodi Krangle:You could license it.
Jodi Krangle:Exactly.
Jodi Krangle:You totally could.
Jodi Krangle:I would really suggest that you go to Shez's second episode.
Jodi Krangle:I think it is there's a two-parter and the second episode, he links to a
Jodi Krangle:video on Vimeo that he had his company put together to show you all of those
Jodi Krangle:brands using exactly the same music.
Jodi Krangle:And it's ridiculous.
Johnny:am definitely going to kind of have to check the app.
Johnny:I want to listen to both of those episodes, for sure.
Johnny:Jodie, it has been a lot of fun.
Johnny:I've learned some things from today.
Johnny:I've been inspired by some of the things you talk about as well.
Johnny:I definitely want to try and make my voice a bit warmer and friendlier
Johnny:and a reassuring like yours is that at the moment, it's kind of like a
Johnny:sandpaper on metal filings right now.
Johnny:But
Jodi Krangle:Oh, I would definitely not say that.
Jodi Krangle:Okay.
Jodi Krangle:but yeah, no.
Johnny:it's okay.
Johnny:See, he's maybe just a bit dry after a weekend of speaking,
Johnny:perhaps, but but thank you.
Johnny:It's been a
Jodi Krangle:You've been working
Johnny:I've been working.
Johnny:Is this true and flying, which drives you out as well.
Jodi Krangle:and flying.
Jodi Krangle:Yes.
Johnny:does, does all of those things, I'm still rehydrating, but it's been
Johnny:a real pleasure speaking to you.
Johnny:It's been a treat to have you on the show.
Johnny:Finally, I thank you for bearing with me coming and being on the show.
Johnny:Jodi Krangle, thank you so much.
Jodi Krangle:Thanks.
Johnny:Thanks for tuning in.
Johnny:I hope you've enjoyed the show.
Johnny:If you did, if you found anything useful that you could put into action.
Johnny:Then, first of all, put it into action, but also share the show
Johnny:out with your friends and network.
Johnny:Consider that the price of admission for the show.
Johnny:It really helps us, and also it helps you to look good in front of your friends
Johnny:and network sharing good information with them and introduces more people to the
Johnny:world of ethical influence and persuasion.
Johnny:Do you remember to check out our sponsors Brand Face?
Johnny:Brand Face help you get your marketing message right and get it out to
Johnny:the right people in the right way.
Johnny:You can find out more by visiting learn about brand face.com.
Johnny:That's learn about brand face.com.
Johnny:I have some amazing guests lined up for you coming very soon as recent
Johnny:interview with the amazing Grant Baldwin, who is the host of one of my
Johnny:favorite podcasts called Speaker Lab and also the author of an incredible
Johnny:book called The Successful Speaker.
Johnny:If you are into speaking anyway, Maybe you're a fan of Speaker Lab then do you
Johnny:make sure you tune into that show is coming up very soon, as well as some other
Johnny:amazing guests, some high profile, some you may not have heard of, but all of them
Johnny:having great information to share around the world of influence and persuasion.
Johnny:I'm happy to announce as well, that I have my book almost ready
Johnny:for publication and it's all about building influence through podcasts.
Johnny:So no big surprise there as to the subject matter, but it's
Johnny:all ready for publication.
Johnny:The book is finished writing.
Johnny:It's being edited right now and I'm getting it ready to go.
Johnny:So look out for that very exciting times here at speaking influence headquarters.
Johnny:I'll look forward to seeing you on another show very soon whatever
Johnny:you're doing wherever you're going have an amazing rest of your day.
