How to develop your voice for trust and professional authority | Jodi Krangle

Johnny: 00:00:01

Welcome to the show.

Johnny: 00:00:02

My name is Johnny Ball and this is Speaking Influence, the show where

Johnny: 00:00:06

we delve into the world of influence and persuasion to help you build

Johnny: 00:00:11

your professional authority and to become a powerfully persuasive

Johnny: 00:00:16

communicator, understanding and applying the tools of ethical influence and

Johnny: 00:00:20

persuasion in business and in life.

Johnny: 00:00:23

This week, I am joined by a professional voice artist and she is also a

Johnny: 00:00:28

podcast host and a successful one.

Johnny: 00:00:31

And I got the connect with her at the Pod Fest online conference last year.

Johnny: 00:00:36

And wanted to have her on the show after connecting with her too.

Johnny: 00:00:40

There's a lot we can learn from how she runs her business, that you might

Johnny: 00:00:44

be able to put into action in yours as well, especially if you would

Johnny: 00:00:48

like to do some kind of voice work.

Johnny: 00:00:50

On the show, we speak to all kinds of people around the world of influence and

Johnny: 00:00:53

persuasion from marketers and branding experts through to psychologists, authors,

Johnny: 00:00:59

coaches, hypnotherapists, neuroscientists, people who are masters in the world

Johnny: 00:01:05

of rhetoric, political speech writing, and much more besides so that we can

Johnny: 00:01:10

fully understand and apply influence and persuasion tools in our lives.

Johnny: 00:01:15

And from time to time, take a look at the less ethical side of influence

Johnny: 00:01:19

and persuasion as well to enable us to recognize it and potentially be

Johnny: 00:01:24

able to defend ourselves against it.

Johnny: 00:01:26

That's my mission at Speaking Influence.

Johnny: 00:01:29

All that remains for me to say is enjoy the show

Don: 00:01:32

Welcome to Speaking Influence.

Don: 00:01:33

The show that helps you to master the psychology and application

Don: 00:01:36

of ethical influence and persuasion, in life and business.

Don: 00:01:40

With persuasive presentations and podcasting coach, Johnny Ball.

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solution for your business today.

Johnny: 00:02:23

Welcome to Speaking Influence my name's Johnny Ball.

Johnny: 00:02:26

And I am very excited today to be having a conversation with someone

Johnny: 00:02:29

who is an expert in the voice as something we all have to use.

Johnny: 00:02:33

And she is a voice artist.

Johnny: 00:02:35

We're going to find out exactly what she does.

Johnny: 00:02:37

I've been looking forward to this conversation for a very long time.

Johnny: 00:02:40

It's been a long time waiting just because we've had so much scheduled in,

Johnny: 00:02:43

but we finally managed to make it happen.

Johnny: 00:02:45

So let me welcome to the show, Jodi Krangle.

Jodi Krangle: 00:02:48

Hello.

Jodi Krangle: 00:02:49

Thanks for having me.

Johnny: 00:02:51

It's great to be speaking with you.

Johnny: 00:02:53

And so just explain what it is you actually do, because I'm

Johnny: 00:02:56

probably not doing you justice by saying that you're a voice artist.

Jodi Krangle: 00:03:00

There's a whole bunch of different terms for it.

Jodi Krangle: 00:03:02

Voice actor, voice talent, voiceovers, I, whatever you want to call it.

Johnny: 00:03:07

Yeah.

Jodi Krangle: 00:03:07

I basically help people make money with my voice.

Jodi Krangle: 00:03:12

That's kind of what it does.

Johnny: 00:03:15

That's a good thing to be able to do well.

Johnny: 00:03:17

Fantastic.

Johnny: 00:03:18

So it's quite a broad scope to what we do.

Johnny: 00:03:20

And we're going to talk about some of this as well.

Johnny: 00:03:22

Now, one of the questions that I've been launching into the conversations with

Johnny: 00:03:26

recently, which I've been really enjoying is asking people about somebody who

Johnny: 00:03:29

they respect and look up to admire for their influence and persuasion skills.

Johnny: 00:03:34

And.

Johnny: 00:03:35

Who would that be for you?

Johnny: 00:03:36

Or is it maybe more than one?

Jodi Krangle: 00:03:40

Well, it's, I, we were chatting about this a little before

Jodi Krangle: 00:03:44

we started recording this and I kind of feel like That's asking me

Jodi Krangle: 00:03:48

to choose which child I love most.

Jodi Krangle: 00:03:52

And I don't know that I can necessarily, cause there's a whole bunch of people who

Jodi Krangle: 00:03:56

have been a huge influence on my life.

Jodi Krangle: 00:03:58

And I just, I admire people who have persistence, who are

Jodi Krangle: 00:04:03

doing things from the heart and

Jodi Krangle: 00:04:06

not stepping on people along the way to get where they need to go.

Jodi Krangle: 00:04:10

That people are raising people that are raising other people up and also

Jodi Krangle: 00:04:15

happen to get success by doing that.

Jodi Krangle: 00:04:18

And that is sort of what I try to do every day.

Jodi Krangle: 00:04:22

But if there's one person in the media that I had to to mention, then it's a mix

Jodi Krangle: 00:04:28

of two people and that would be Marie Forleo and Brené Brown.

Johnny: 00:04:33

That's a good mix.

Jodi Krangle: 00:04:33

Those.

Jodi Krangle: 00:04:35

Yeah.

Jodi Krangle: 00:04:35

Those two women are huge personalities.

Jodi Krangle: 00:04:38

Tell it like it is, are very upfront about what they want and

Jodi Krangle: 00:04:42

need and what their goals are.

Jodi Krangle: 00:04:46

They encourage other people to ask for and go out and get what they want and need.

Jodi Krangle: 00:04:51

And I think that, especially for women, that can be hard for us to get our head

Jodi Krangle: 00:04:56

around sometimes, ask for what you need.

Jodi Krangle: 00:04:58

No one is going to know exactly what's going on in your

Jodi Krangle: 00:05:01

brain, unless you tell them.

Jodi Krangle: 00:05:04

So, and you don't have to sit back and just let life happen.

Jodi Krangle: 00:05:07

You can go out and get what you want.

Jodi Krangle: 00:05:09

That's possible for everyone or should be possible for everyone.

Jodi Krangle: 00:05:13

That's kind of the key, right?

Jodi Krangle: 00:05:14

Like it should be let's make that happen.

Johnny: 00:05:18

But those are, those are both two, two awesome people to look up to.

Johnny: 00:05:21

And I know for me, with Brene Brown is her stuff on shame and

Johnny: 00:05:25

overcoming that with it was huge.

Johnny: 00:05:27

And I, that was really important.

Johnny: 00:05:28

And so if you feel better talk about, so that's a huge

Johnny: 00:05:30

level of influence to be able.

Johnny: 00:05:31

A very transformative level of influence as well.

Johnny: 00:05:34

She's definitely her and Marie definitely using their voices for good things.

Jodi Krangle: 00:05:39

And I love her voice.

Jodi Krangle: 00:05:41

I do.

Jodi Krangle: 00:05:41

I love the way she speaks.

Jodi Krangle: 00:05:43

I love the way she phrases things.

Jodi Krangle: 00:05:45

I love how she puts things.

Jodi Krangle: 00:05:47

It's just so it's simple and it's straightforward and it

Jodi Krangle: 00:05:51

gets right into your heart.

Jodi Krangle: 00:05:52

And I love that about her.

Johnny: 00:05:54

Well, let's talk about voices them, because this is what you do.

Johnny: 00:05:59

How did you suddenly decide or did you grow up wanting to do voice work?

Johnny: 00:06:05

And you, did you recognize that you had a great voice?

Jodi Krangle: 00:06:09

Well, my, my voice journey began when I was very, very

Jodi Krangle: 00:06:13

young and my grandfather had a really gorgeous, deep chocolatey voice.

Jodi Krangle: 00:06:19

And I think he did really early radio, like way back in the day,

Jodi Krangle: 00:06:23

but like he was just fantastic.

Jodi Krangle: 00:06:25

He was a, he was a pilot, which is pretty awesome.

Jodi Krangle: 00:06:29

Yeah.

Jodi Krangle: 00:06:30

And.

Jodi Krangle: 00:06:31

And my mom is a singer and my dad plays guitar and piano by ear and our family,

Jodi Krangle: 00:06:37

our whole family is very musical.

Jodi Krangle: 00:06:38

My sister is a singer songwriter, guitarist and we, when we were

Jodi Krangle: 00:06:43

growing up, had sing along time, not story time, that was our family get

Jodi Krangle: 00:06:47

together thing before we went to bed.

Jodi Krangle: 00:06:50

It was pretty awesome.

Jodi Krangle: 00:06:51

I got to say and it always just strikes me as how different that really was

Jodi Krangle: 00:06:56

from most of the people that I speak to about this kind of thing, because.

Jodi Krangle: 00:07:00

Obviously not every family is musical and that's fine, you know, but it always

Jodi Krangle: 00:07:05

impressed upon me the importance of sound and why that has always had a big

Jodi Krangle: 00:07:10

influence in my life, right from day one.

Jodi Krangle: 00:07:12

I was singing before I could speak almost.

Jodi Krangle: 00:07:16

So it's always been a part of my life and actually approaching voiceover,

Jodi Krangle: 00:07:21

I was a singer first, so.

Jodi Krangle: 00:07:24

Had very little exposure to actual voiceover work.

Jodi Krangle: 00:07:28

I volunteered my time at the CNI B, which is the Canadian national Institute for

Jodi Krangle: 00:07:32

the blind back in 95 and 96, just for a year and learned what that was all about.

Jodi Krangle: 00:07:39

Cause I never really understood what it was.

Jodi Krangle: 00:07:41

I knew what a radio DJ was.

Jodi Krangle: 00:07:42

I didn't really understand what voiceover was and.

Jodi Krangle: 00:07:46

At the CNIB, we were reading magazines onto tape and it actually

Jodi Krangle: 00:07:50

was reel to reel tape at the time.

Jodi Krangle: 00:07:52

So it was quite the interesting process.

Jodi Krangle: 00:07:55

First of all.

Jodi Krangle: 00:07:56

And I liked the tech as much as I liked the voiceover.

Jodi Krangle: 00:08:00

me know that this was even possible.

Jodi Krangle: 00:08:02

I didn't even recognize that it was a profession that you could do it.

Jodi Krangle: 00:08:06

And that was the first time that I came across that and I

Jodi Krangle: 00:08:08

really enjoyed it, but it didn't actually take for quite some time.

Jodi Krangle: 00:08:13

It percolated in the back of my brain for a while.

Jodi Krangle: 00:08:16

And I was in internet marketing and SEO from 95 until 2007.

Jodi Krangle: 00:08:21

And in 2007, Google took over.

Jodi Krangle: 00:08:25

Like pretty much, there was no other search engine left and I got bored.

Jodi Krangle: 00:08:31

I don't know if you've ever had those moments in your life where you are so

Jodi Krangle: 00:08:34

tired of something that you just want to lean against the wall and slide

Jodi Krangle: 00:08:38

down it and just say not again no more.

Jodi Krangle: 00:08:43

like you're tired and you're bored and you just want to do something different.

Jodi Krangle: 00:08:47

I had that moment in 2007.

Jodi Krangle: 00:08:51

Internet marketing and SEO.

Jodi Krangle: 00:08:52

And I was like, this is not what I want to be doing for

Jodi Krangle: 00:08:55

the rest of my life it's time.

Jodi Krangle: 00:08:58

So basically I just switched my focus.

Jodi Krangle: 00:09:01

I was already self-employed.

Jodi Krangle: 00:09:04

So I just switched my focus from one thing full-time to another thing

Jodi Krangle: 00:09:08

full-time, and I devoted everything that I had into learning and coaching

Jodi Krangle: 00:09:13

and getting demos and understanding what the business was all about.

Jodi Krangle: 00:09:17

Made my mistakes in the early days by, you know, getting a demo done

Jodi Krangle: 00:09:21

by what they call a demo mill.

Jodi Krangle: 00:09:23

Basically it's a company that will take anyone with a credit card.

Jodi Krangle: 00:09:27

They don't give you any training.

Jodi Krangle: 00:09:29

They just put you in front of a mic and say here, say this and

Jodi Krangle: 00:09:33

we'll make you a nice, shiny new demo and it'll sound beautiful.

Jodi Krangle: 00:09:36

And it did sound beautiful.

Jodi Krangle: 00:09:38

It was very professionally done, but I sounded like crap.

Jodi Krangle: 00:09:43

I mean I wasn't at all connected to the copy.

Jodi Krangle: 00:09:46

I didn't know what I was doing.

Jodi Krangle: 00:09:48

There was nothing in that demo that would have showcased me as a talent.

Jodi Krangle: 00:09:54

It showcased them as a production facility.

Johnny: 00:09:57

Not so helpful.

Johnny: 00:09:58

Well, good for them, but not

Jodi Krangle: 00:09:59

not so helpful.

Jodi Krangle: 00:10:00

Exactly.

Jodi Krangle: 00:10:01

Yeah, So something to be careful

Johnny: 00:10:03

yeah, for sure.

Johnny: 00:10:04

I mean, I guess that kind of stuff is still around for

Jodi Krangle: 00:10:07

Oh, totally.

Jodi Krangle: 00:10:08

It totally is.

Johnny: 00:10:09

Is this still a professionally, is this still a profession that

Johnny: 00:10:12

people are able to come into?

Johnny: 00:10:15

I know from a guest I've had previously on the show, she said it's become

Johnny: 00:10:19

very challenging to get what there's been a lot of changes in the industry.

Johnny: 00:10:23

I'm wondering what you've seen.

Jodi Krangle: 00:10:26

I think that it would be really challenging to

Jodi Krangle: 00:10:28

come into this as an artist.

Jodi Krangle: 00:10:31

And I'm not by any means lessening the importance of that because artists are

Jodi Krangle: 00:10:36

definitely needed in just about every profession, as far as I'm concerned.

Jodi Krangle: 00:10:40

What I will say is that if you are not treating this as a business, if you're

Jodi Krangle: 00:10:44

treating it as a side hustle, or if you're treating it as an afterthought, or if

Jodi Krangle: 00:10:51

you are assuming that an agent is going to get you all your work, and all you

Jodi Krangle: 00:10:54

have to do is sit back and let it come,

Jodi Krangle: 00:10:57

you're going to be out of.

Jodi Krangle: 00:10:59

Because this is a profession where you need to wear a lot of hats.

Jodi Krangle: 00:11:04

You need to be going out there and getting the work yourself before

Jodi Krangle: 00:11:07

an agent will even look at you.

Jodi Krangle: 00:11:09

You need to make money before they're going to want to have you on their roster

Jodi Krangle: 00:11:13

because otherwise, they're hurting just as much as everyone in this business.

Johnny: 00:11:18

Yeah.

Jodi Krangle: 00:11:19

you know, they want to be able to make money and they're only

Jodi Krangle: 00:11:21

making 10 to 20% on what you're making.

Jodi Krangle: 00:11:24

So they have to look out for themselves too.

Jodi Krangle: 00:11:28

It's a, it's supposed to be a win-win partnership but if you are going to

Jodi Krangle: 00:11:31

have a partnership with somebody, you need to know that your business can

Jodi Krangle: 00:11:35

be a strong part of that partnership and it should be a business.

Johnny: 00:11:38

Yeah.

Johnny: 00:11:39

If somebody feels that they have a very strong voice, Is that the best

Johnny: 00:11:44

track for them to go down if they feel that they have a great speaking voice,

Johnny: 00:11:47

people could give them a lot of good feedback on that and with a bit where

Johnny: 00:11:51

they could probably make it even better.

Johnny: 00:11:52

But is that good track?

Johnny: 00:11:53

What do you think maybe there are other paths other avenues

Johnny: 00:11:56

available now that might be more, more beneficial for them to.

Jodi Krangle: 00:12:02

I think it all depends on what they want, what they really want.

Jodi Krangle: 00:12:06

has very little to do with your voice.

Jodi Krangle: 00:12:08

Your voice is a helpful thing.

Jodi Krangle: 00:12:10

Definitely having a nice voice can be super helpful, but if you

Jodi Krangle: 00:12:14

don't know what to do with it, then you're never going to make a living.

Jodi Krangle: 00:12:18

So really it all comes down to coaching before you spend

Jodi Krangle: 00:12:23

probably a large amount of money on a demo.

Jodi Krangle: 00:12:25

That's going to be your calling card and then going out, or even like trying

Jodi Krangle: 00:12:30

to get work while you're doing that.

Jodi Krangle: 00:12:31

I'm not saying you can't get work while you're doing that.

Jodi Krangle: 00:12:33

It's just, it's a lot easier if you have a calling card and it's a lot

Jodi Krangle: 00:12:37

easier if you've gotten training and the training, doesn't all only happen

Jodi Krangle: 00:12:42

with what to do with your voice.

Jodi Krangle: 00:12:43

It's all about mindset and being in the right space when you're doing a spot or.

Jodi Krangle: 00:12:50

Understanding who you are before you get in front of that mic, because

Jodi Krangle: 00:12:54

everything you've done before in your life is going to influence

Jodi Krangle: 00:12:58

how you sound on a mic, everything.

Jodi Krangle: 00:13:01

And it doesn't, I'm not saying like you could be a janitor.

Jodi Krangle: 00:13:03

That's great.

Jodi Krangle: 00:13:04

That's fantastic.

Jodi Krangle: 00:13:05

You've seen life.

Jodi Krangle: 00:13:06

So you know what, you know what you can bring to a mic.

Jodi Krangle: 00:13:09

It doesn't matter to me what your background was.

Jodi Krangle: 00:13:12

All of that is going to inform how you sound while you're

Jodi Krangle: 00:13:15

connecting with copy and you should use it, put it in your head.

Jodi Krangle: 00:13:21

You should use it, use it all because we are attracted to

Jodi Krangle: 00:13:26

human connection, to relating to other humans that we understand.

Jodi Krangle: 00:13:30

And if you are not being human on the mic, you're not going

Jodi Krangle: 00:13:34

to be able to get much work.

Jodi Krangle: 00:13:36

So really the coaching helps you get there.

Jodi Krangle: 00:13:39

And the demo demonstrates that you can get there on a regular basis.

Jodi Krangle: 00:13:44

This is what you sound like getting there and having a website and keeping

Jodi Krangle: 00:13:50

up with coaching because styles change.

Jodi Krangle: 00:13:53

And ultimately it's about knowing yourself.

Jodi Krangle: 00:13:56

Because if I didn't know who I was, I wouldn't know what copy I should

Jodi Krangle: 00:14:00

audition with and what I shouldn't.

Jodi Krangle: 00:14:02

I wouldn't know what jobs are best suited for me or which I

Jodi Krangle: 00:14:05

should leave to someone else.

Jodi Krangle: 00:14:07

Who's probably better at that sort of thing than I am.

Jodi Krangle: 00:14:10

I wouldn't be able to bring my authentic self to anything

Jodi Krangle: 00:14:13

that I'm putting out there.

Jodi Krangle: 00:14:15

And that really is key because being authentic is so important these days.

Johnny: 00:14:20

Yeah.

Johnny: 00:14:20

I would say you have a very warm and reassuring voice.

Johnny: 00:14:25

Is that how

Jodi Krangle: 00:14:26

I do a lot of health care.

Johnny: 00:14:27

Yeah,

Johnny: 00:14:31

so, so is that the kind of thing you mean by leading towards the,

Johnny: 00:14:34

like the qualities that are inherent in your voice and your style?

Jodi Krangle: 00:14:39

Oh, sure.

Jodi Krangle: 00:14:39

Yeah.

Jodi Krangle: 00:14:40

It definitely helps.

Jodi Krangle: 00:14:41

And knowing what those Are in the beginning can be hard to figure out.

Jodi Krangle: 00:14:46

So that's why a coach is really helpful.

Jodi Krangle: 00:14:48

That person can help you narrow down who you are on.

Jodi Krangle: 00:14:52

And get you into the type of reads that will get you work.

Johnny: 00:14:57

Are there, do you think there are a fairly specific vocal qualities

Johnny: 00:15:03

that, that people just tend to prefer when they're listening to people?

Jodi Krangle: 00:15:09

You know, I think it depends on the industry and it

Jodi Krangle: 00:15:11

depends on the genre of voiceover.

Jodi Krangle: 00:15:13

I know that there are all sorts of different things that

Jodi Krangle: 00:15:16

people can do in voiceover.

Jodi Krangle: 00:15:17

And there is pretty much a place for just about any voice out there.

Jodi Krangle: 00:15:22

So I really think it depends on the genre and who you're trying to

Jodi Krangle: 00:15:26

reach out to.

Jodi Krangle: 00:15:27

It's like companies, there are so many companies out in the world because

Jodi Krangle: 00:15:31

they appeal to different people.

Jodi Krangle: 00:15:33

Voices are the same way.

Johnny: 00:15:36

Do you think there are so many of us for so many of us, our voices,

Johnny: 00:15:39

uh, our moneymakers, whether we're professional voice artists or no I

Johnny: 00:15:45

professionals speaking work, are they professional coaching and training work

Johnny: 00:15:48

and podcasting something we both do.

Johnny: 00:15:50

And so my voice is to a great degree,

Johnny: 00:15:53

along with other aspects of me is my moneymaker.

Johnny: 00:15:55

I can't do a lot without it.

Johnny: 00:15:57

And so do you think that anybody like even someone like me who's been

Johnny: 00:16:01

doing a lot of speakers on for a long time would still benefit from

Johnny: 00:16:05

some coaching and some guidance.

Jodi Krangle: 00:16:09

I think being a lifelong learner is always a good thing.

Jodi Krangle: 00:16:13

I don't think that there's any coaching you could take that wouldn't be

Jodi Krangle: 00:16:16

beneficial and I, voice or non voice.

Jodi Krangle: 00:16:20

I mean, I, business coaching is something that I do.

Jodi Krangle: 00:16:22

I've gotten suggestions from how to run my business from coaching.

Jodi Krangle: 00:16:27

I've taken voice coaching.

Jodi Krangle: 00:16:29

Definitely.

Jodi Krangle: 00:16:30

Singing lessons every once in a while.

Jodi Krangle: 00:16:33

Yeah.

Jodi Krangle: 00:16:34

Breathing, anything that you think will get you where you need to go,

Jodi Krangle: 00:16:37

anything that will teach you something that you didn't know, you didn't know,

Jodi Krangle: 00:16:44

because I think that's important.

Jodi Krangle: 00:16:45

I think, like I said, being a lifelong learner is a really

Jodi Krangle: 00:16:49

important thing and yeah.

Jodi Krangle: 00:16:50

Vocal training for anyone is a good thing.

Johnny: 00:16:52

I've had a few, a couple of episodes with vocal coaches and

Johnny: 00:16:56

the two ladies have had on both have very different styles of vocal

Johnny: 00:16:59

coaching and both fascinating.

Johnny: 00:17:02

And I've got a lot of value from both of those episodes.

Johnny: 00:17:05

What is there, is there something that you like as a vocal exercise for your

Johnny: 00:17:09

soul or something that you learned from your own coaching experience that made a

Johnny: 00:17:14

big difference to your vocal performance?

Jodi Krangle: 00:17:18

Oh, I'm bad.

Jodi Krangle: 00:17:19

When it comes to vocal exercises, I'm not, I don't tend to do them a

Jodi Krangle: 00:17:23

lot, which is probably not a good thing, but breathing is definitely

Jodi Krangle: 00:17:28

something to pay attention to.

Jodi Krangle: 00:17:30

So when you're breathing.

Jodi Krangle: 00:17:32

A lot of us have learned to breathe air in and suck our stomach in, instead of

Jodi Krangle: 00:17:38

letting it expand because we're tense.

Jodi Krangle: 00:17:41

And Cynthia Jai, who I've had on my podcast is a vocal

Jodi Krangle: 00:17:46

coach for speakers and helping people overcome anxiety.

Jodi Krangle: 00:17:50

You know, CEO's who should sound like CEO's, you know, this kind of thing.

Jodi Krangle: 00:17:54

Right.

Jodi Krangle: 00:17:54

So, and she's fantastic.

Jodi Krangle: 00:17:56

And she actually learned it alerted me to this because I hadn't really

Jodi Krangle: 00:18:00

realized it was a thing, but people when they're tense, they suck in.

Jodi Krangle: 00:18:04

So, and they push their belly in as opposed to letting it expand with air.

Jodi Krangle: 00:18:10

So when you're taking in breath, you should be taking in breath

Jodi Krangle: 00:18:14

and expanding like a balloon.

Jodi Krangle: 00:18:15

Your stomach should be going out.

Jodi Krangle: 00:18:18

And when you're letting the breath out, when you're expelling it, it

Jodi Krangle: 00:18:23

should, your stomach should go in.

Jodi Krangle: 00:18:25

It shouldn't be the other way around.

Jodi Krangle: 00:18:26

And in some cases we've learned to do it the other way around,

Jodi Krangle: 00:18:29

but it's making us tense.

Jodi Krangle: 00:18:31

So that can be really detrimental to public speaking.

Jodi Krangle: 00:18:35

It can definitely be harmful to voiceovers or anything you do on a regular basis.

Jodi Krangle: 00:18:40

If you're breathing improperly, you're not getting all the resonance

Jodi Krangle: 00:18:43

out of all of the cavities of your body that you should be.

Jodi Krangle: 00:18:47

And also a sigh.

Jodi Krangle: 00:18:50

This was one thing that she mentioned when we were talking just the benefits

Jodi Krangle: 00:18:55

of letting out a soft breath, just letting it go relaxing just for a moment.

Jodi Krangle: 00:19:02

And it just makes everything better.

Johnny: 00:19:06

Yeah, I get that.

Johnny: 00:19:06

I felt better even just from your side area team or more what's up.

Johnny: 00:19:12

Yeah.

Johnny: 00:19:12

It's one of those.

Johnny: 00:19:13

Oh, really?

Jodi Krangle: 00:19:14

I've been told I should get into ASMR

Johnny: 00:19:21

Yeah.

Johnny: 00:19:21

It's I I've listened to that.

Johnny: 00:19:23

I find that I find I don't listen to a lot of it, but I do find some bit

Johnny: 00:19:26

very soothing and some people who do have these deeply soothing voices.

Jodi Krangle: 00:19:30

Yeah.

Jodi Krangle: 00:19:31

Yeah.

Jodi Krangle: 00:19:31

I went in, I went down the rabbit hole.

Jodi Krangle: 00:19:33

I totally listened.

Jodi Krangle: 00:19:34

I watched ASMR all the time and I have favorites.

Jodi Krangle: 00:19:38

So Yeah I do it all the time.

Jodi Krangle: 00:19:40

I, I took I did a podcast on it a blog slash podcast back in

Jodi Krangle: 00:19:46

I think almost to a year and a half ago or something like that.

Jodi Krangle: 00:19:49

And I took a deep dive because IKEA had done

Jodi Krangle: 00:19:54

an advertisement that was a half hour long that was an ASMR.

Jodi Krangle: 00:19:58

And I was like what is this thing?

Jodi Krangle: 00:20:00

ASM R first of all.

Jodi Krangle: 00:20:02

And second of all, what the heck are they doing with a half hour commercial?

Jodi Krangle: 00:20:08

Like, how does that even work?

Jodi Krangle: 00:20:10

Right.

Jodi Krangle: 00:20:11

Cause I'm talking about audio branding.

Jodi Krangle: 00:20:13

So I'm talking about advertising in a lot of cases.

Jodi Krangle: 00:20:15

And I was like, well, they're using sound in advertising, but

Jodi Krangle: 00:20:18

I don't get this what's going on.

Jodi Krangle: 00:20:21

And I definitely took a deep dive and went looking to find out what ASM R was.

Jodi Krangle: 00:20:26

And it was really a fascinating study.

Johnny: 00:20:29

Yeah I D I did find it interesting.

Johnny: 00:20:30

And so I kind of see things, some of it, maybe not so much, but I did tend to find

Johnny: 00:20:35

that there are certain voices that do.

Johnny: 00:20:39

Different emotions, I guess that's probably everyone's voices evoke different

Johnny: 00:20:43

emotions, but you know, it's also my listen to, as a man I'm thinking, well,

Johnny: 00:20:46

I would probably put on a Karen Carpenter song because, because for me, that's

Johnny: 00:20:49

like receiving a, a warm hug voice is like a big warm hug to me, you know?

Jodi Krangle: 00:20:55

that's actually kind of the music that I do sort of yeah.

Jodi Krangle: 00:20:59

When I sing, it's kind of it's that, yeah.

Jodi Krangle: 00:21:02

That, that low register.

Jodi Krangle: 00:21:04

Deep, rich.

Jodi Krangle: 00:21:05

Yeah.

Jodi Krangle: 00:21:06

I like that.

Johnny: 00:21:07

But those are the sort of

Jodi Krangle: 00:21:08

an influence.

Johnny: 00:21:09

Oh, yeah.

Johnny: 00:21:10

Yeah, definitely.

Johnny: 00:21:11

I've been, you know, someone who I know if I went in times of the possible.

Johnny: 00:21:16

Blue or low, or just needed a bit of a pickup that her voice

Johnny: 00:21:21

has just felt like that lift, lift that I needed to put me out.

Johnny: 00:21:26

And she's saying I'm not the only person, but she's just one of the,

Johnny: 00:21:28

probably the first breath we got by his voice suits me the most.

Johnny: 00:21:31

It would have been hers and still, it still does still has that effect

Johnny: 00:21:35

years after she's no longer with us, but but your voice has to have, have a

Johnny: 00:21:38

big influence and I will, the show is all about influence and about is why

Johnny: 00:21:43

it's great to be speaking with you.

Johnny: 00:21:45

Our voices have a lot of potential for a lot of potential

Johnny: 00:21:48

for influence and persuasion.

Johnny: 00:21:51

And so what are the things in your perception that are the, that make

Johnny: 00:21:56

our voices more influential that make us perhaps more, even more

Johnny: 00:21:59

persuasive with our styles of speaking?

Jodi Krangle: 00:22:02

I think active listening actually is really, really important.

Jodi Krangle: 00:22:08

Because if you're paying attention to what the other person is saying,

Jodi Krangle: 00:22:12

then you know how to respond and you know how to make that person feel

Jodi Krangle: 00:22:16

heard and feeling heard is how we relate to one another as human beings.

Jodi Krangle: 00:22:21

So I think that's really important.

Jodi Krangle: 00:22:23

And another reason why coaching is important for voiceovers is

Jodi Krangle: 00:22:27

because you are, it's kind of an almost inactive listening.

Jodi Krangle: 00:22:33

This is going to sound very strange, but because you're taking these

Jodi Krangle: 00:22:37

lessons and you're understanding what might be happening before

Jodi Krangle: 00:22:42

you started speaking that spot.

Jodi Krangle: 00:22:46

You're imagining a whole world in your head.

Jodi Krangle: 00:22:48

You're imagining that you're answering someone's question.

Jodi Krangle: 00:22:52

And so that makes it more of a human interaction, as opposed to just speaking

Jodi Krangle: 00:22:56

words on a page, that's part of what helps with the coaching, but it is all a

Jodi Krangle: 00:23:01

part of being a human being and relating to other human beings, which is part

Jodi Krangle: 00:23:06

of what active listening helps you do.

Johnny: 00:23:08

Yeah.

Johnny: 00:23:09

Yeah.

Johnny: 00:23:09

I think one of the biggest challenges that I think to come across with

Johnny: 00:23:12

people, and I think I experienced it.

Johnny: 00:23:14

To some degree.

Johnny: 00:23:14

And probably if you listen to some of my earlier podcast, you'd probably hear

Johnny: 00:23:18

it, is sounding natural when you're, when you're in conversation with people

Johnny: 00:23:23

standing conversational and it's something in my experience has just taken a while to

Johnny: 00:23:30

get to a level of comfort of doing this where I feel like we just

Johnny: 00:23:33

hanging out and having a chat.

Johnny: 00:23:36

It's interesting.

Johnny: 00:23:37

But to me, that's also, that's very much what I want.

Johnny: 00:23:39

That's the atmosphere that I want to create for, with my show.

Johnny: 00:23:43

And we just hanging out, we're talking about some interesting things.

Johnny: 00:23:47

We would probably talk about this.

Johnny: 00:23:48

If we went to a bar, you know, it's a.

Jodi Krangle: 00:23:51

or met at Pod Fest.

Johnny: 00:23:52

Yeah, exactly.

Johnny: 00:23:54

We met at pod Fest there and that's how we got that's how we got talking.

Johnny: 00:23:58

But you know, this is.

Johnny: 00:24:01

Th that's the style.

Johnny: 00:24:02

There is like a vocal signature almost of the show, which is, which is that, yeah,

Johnny: 00:24:08

this is a lighthearted for the most part, fun, conversational, but also diving into

Johnny: 00:24:17

some of the mindset and practicalities and experience elements as well, which

Johnny: 00:24:22

hopefully is is what makes it exciting.

Johnny: 00:24:25

What keeps me coming back hopefully is what keeps the audience coming back as

Jodi Krangle: 00:24:28

Yeah, definitely.

Jodi Krangle: 00:25:14

One of the other issues that you have when you're doing voiceover

Jodi Krangle: 00:25:17

work is that you're not really speaking to anyone at that moment.

Jodi Krangle: 00:25:22

I like, I love having conversations like this because I can actually see a face

Jodi Krangle: 00:25:26

and have a reaction and respond, you know?

Jodi Krangle: 00:25:30

So that's really cool.

Jodi Krangle: 00:25:31

Yeah.

Jodi Krangle: 00:25:32

But, but the vocal, the voice training.

Jodi Krangle: 00:25:34

The coaching that you'll get as a voice actor is so that you are able to

Jodi Krangle: 00:25:39

build these in your own head so that you can have these conversations in a

Jodi Krangle: 00:25:43

padded booth when no one else is there.

Jodi Krangle: 00:25:47

So how do you sound real And as if you're talking to a real person, when you're in

Jodi Krangle: 00:25:53

a padded room talking to a microphone, Possibly with headphones on your head.

Jodi Krangle: 00:26:00

It's as unnatural a setting, as you could possibly have, and

Jodi Krangle: 00:26:04

yet you have to sound natural.

Jodi Krangle: 00:26:05

So that's where the acting comes in.

Johnny: 00:26:08

Well, it is.

Johnny: 00:26:08

And many of us doing that now, not just with podcasts, but with YouTube

Johnny: 00:26:11

and other social media content that we're putting out, we're doing

Johnny: 00:26:14

videos within audios or, or both.

Johnny: 00:26:16

And we don't always sound natural with that.

Johnny: 00:26:20

Again, I'm thinking back to my, the very first YouTube video ever loaded

Johnny: 00:26:23

up, which got so badly pulled apart.

Johnny: 00:26:26

I took it down a few days later, but, uh, yeah, it was, it was, it was bad.

Johnny: 00:26:30

It was, I wish now I wish I'd left it out.

Johnny: 00:26:32

Just so I could see how go back and see how bad it was.

Johnny: 00:26:35

But yeah, at the time, my, my ego couldn't take it.

Jodi Krangle: 00:26:38

Yeah.

Johnny: 00:26:39

Um, fortunately, but I know even I know that I didn't sound natural.

Johnny: 00:26:44

I didn't look natural.

Johnny: 00:26:45

It didn't sound natural.

Johnny: 00:26:46

And I guess the issue that I ended up taking with the criticism I got was,

Johnny: 00:26:50

but I think I believed it because I thought, because I could actually look

Johnny: 00:26:54

at it and say, yeah, they're right.

Johnny: 00:26:56

Actually, it didn't seem very authentic.

Johnny: 00:27:00

It didn't feel very natural.

Johnny: 00:27:02

And that's a big thing.

Jodi Krangle: 00:27:03

time.

Johnny: 00:27:04

It does a bit, I mean, are there some other, some things that

Johnny: 00:27:08

we can do to help speed up that.

Jodi Krangle: 00:27:11

Maybe reading to someone out loud that.

Jodi Krangle: 00:27:14

might actually help.

Jodi Krangle: 00:27:15

I'm thinking that if you are actually imagining that you are reading to someone

Jodi Krangle: 00:27:20

that that can take you out of being inauthentic right there, because if

Jodi Krangle: 00:27:26

you're actually imagining someone else in front of you that you're speaking

Jodi Krangle: 00:27:30

to, then that makes you more human.

Jodi Krangle: 00:27:36

Someone to relate to.

Johnny: 00:27:37

thus the acting part where we have to imagine.

Johnny: 00:27:40

But the, that there's somebody else there much as actors do..

Johnny: 00:27:43

Yeah, I think that's, that's a good way to think about it.

Johnny: 00:27:45

You know, a lot of people saying that what I'm doing when I'm doing video

Johnny: 00:27:48

work, now, I kind of imagine that I'm on a, I'm on a call like this with

Johnny: 00:27:52

you or a zoom call with somebody.

Johnny: 00:27:53

And on the other side of the camera, so to speak is somebody else.

Johnny: 00:27:58

And that's who I'm talking to.

Johnny: 00:27:59

So I don't see it anymore as I'm talking to a camera.

Johnny: 00:28:03

I see it.

Johnny: 00:28:04

I do see it as I'm talking to.

Johnny: 00:28:06

To a person.

Johnny: 00:28:07

I think both, I don't feel that I have to imagine somebody specific now.

Johnny: 00:28:11

Whereas I think early on I did start off by thinking about somebody who I talked

Johnny: 00:28:15

to very naturally and very comfortably,

Jodi Krangle: 00:28:18

That's a good point, actually for a while, I used to put up

Jodi Krangle: 00:28:21

photographs of people in my booth and talk to them like that's, you know,

Johnny: 00:28:26

that could be a good tip.

Johnny: 00:28:27

Yeah.

Johnny: 00:28:27

It could be a good tip for people.

Johnny: 00:28:29

If you're doing this

Jodi Krangle: 00:28:29

I mean, it helped for a while.

Jodi Krangle: 00:28:31

Yeah,

Johnny: 00:28:31

I, I'm quite lucky.

Johnny: 00:28:32

I have one of those.

Johnny: 00:28:33

Um, I have a camera on my it's called a center cam and it

Johnny: 00:28:36

comes halfway down my screen.

Johnny: 00:28:38

Have

Jodi Krangle: 00:28:38

I'm looking at one right

Johnny: 00:28:40

you have one as well.

Johnny: 00:28:40

They're pretty cool.

Jodi Krangle: 00:28:41

I have one as well.

Jodi Krangle: 00:28:42

I kickstarted them.

Johnny: 00:28:43

Oh, yeah, me too.

Johnny: 00:28:44

Me too.

Johnny: 00:28:45

I and S and for, probably for the same reason that you, you can feel more like

Johnny: 00:28:49

you're naturally looking at people rather than looking up above your computer

Johnny: 00:28:53

screen, and you can also see stuff on your screen whilst you're having a

Johnny: 00:28:58

conversation with them, which for the kind of work we do is, is quite important.

Jodi Krangle: 00:29:02

Very much so.

Johnny: 00:29:03

Yeah.

Johnny: 00:29:04

Okay.

Johnny: 00:29:04

So we're not affiliates for center cam, but maybe we, maybe we, should be.

Jodi Krangle: 00:29:08

maybe we should be.

Jodi Krangle: 00:29:09

Yeah, it is a great camera though.

Jodi Krangle: 00:29:13

I got to say like, it's actually pretty, that's the one I'm using right now.

Johnny: 00:29:16

Yeah, I have to, I really love it.

Johnny: 00:29:19

It's a great, it was a great Kickstarter.

Johnny: 00:29:20

I was very happy when it, when it finally arrived, somebody nearly

Johnny: 00:29:23

something nearly so often that he got delivered to another office in my block.

Johnny: 00:29:28

And I very nearly didn't get it.

Johnny: 00:29:29

So, but I was persistent.

Johnny: 00:29:31

I was persistent.

Jodi Krangle: 00:29:32

Okay.

Johnny: 00:29:33

So, so let me see you, you do podcasting as well.

Johnny: 00:29:37

What took you down the path of getting into.

Jodi Krangle: 00:29:40

You know, I resisted it for a really long time.

Jodi Krangle: 00:29:43

I really did.

Jodi Krangle: 00:29:44

I joined a business mastermind group and in that business mastermind,

Jodi Krangle: 00:29:49

a lot of the people that were a part of it were starting podcasts

Jodi Krangle: 00:29:52

for various different reasons.

Jodi Krangle: 00:29:53

I was the only voice actor in the entire thing.

Jodi Krangle: 00:29:56

And When they did that, they definitely noticed an increase in their engagement

Jodi Krangle: 00:30:02

with the people that they wanted to bring their products and services

Jodi Krangle: 00:30:06

to, but also just, I think it fired them up and I liked seeing that fire.

Jodi Krangle: 00:30:12

So I was like, oh, Okay.

Jodi Krangle: 00:30:14

Maybe it's my turn then.

Jodi Krangle: 00:30:15

And my.

Jodi Krangle: 00:30:16

My first podcast only lasted 30 episodes started in July of 2019.

Jodi Krangle: 00:30:21

And I stopped it because I Was kind of doing one of those

Jodi Krangle: 00:30:25

general wisdom type of podcasts.

Jodi Krangle: 00:30:28

And I, Just talking about how you didn't have to be on all the time, how you could

Jodi Krangle: 00:30:34

actually rest and have peace and not have to hustle every second of the day.

Jodi Krangle: 00:30:39

Or if you're going out and experiencing things with friends, you do not have to

Jodi Krangle: 00:30:44

spend your entire time taking pictures.

Jodi Krangle: 00:30:46

Maybe you should just experience the moment.

Johnny: 00:30:49

I was having conversation last nightnight at

Jodi Krangle: 00:30:51

Oh really?

Jodi Krangle: 00:30:51

Okay.

Jodi Krangle: 00:30:52

Yeah.

Jodi Krangle: 00:30:53

It is not an unusual conversation, but, but I think that it tends to happen with

Jodi Krangle: 00:30:58

people who are perhaps a little older.

Johnny: 00:31:00

Right.

Johnny: 00:31:01

I

Jodi Krangle: 00:31:01

So I waI agree.

Jodi Krangle: 00:31:02

Finding that I was just saying these kinds of things, and people

Jodi Krangle: 00:31:05

were asking me to be a life coach.

Jodi Krangle: 00:31:09

I was not, that was not what I was heading to and not at all what I had in mind,

Jodi Krangle: 00:31:14

but definitely gave me the idea that if you have a podcast, you are automatically

Jodi Krangle: 00:31:19

assumed to have a voice of authority.

Jodi Krangle: 00:31:23

And that was not the authority I was after, so I rethought the podcast and

Jodi Krangle: 00:31:29

was thinking about what do I care about?

Jodi Krangle: 00:31:31

What's my passion.

Jodi Krangle: 00:31:33

And my passion is sound.

Jodi Krangle: 00:31:35

It really is.

Jodi Krangle: 00:31:36

So the voice acting is a part of that.

Jodi Krangle: 00:31:40

Podcasting itself and music and the science of what goes on in

Jodi Krangle: 00:31:44

our brains when we hear things and how it influences our buying

Jodi Krangle: 00:31:48

decisions, but also our daily lives.

Jodi Krangle: 00:31:50

Everything we do.

Jodi Krangle: 00:31:52

So I brainstormed with them.

Jodi Krangle: 00:31:55

We came up with the name of Audio Branding and the subtitle

Jodi Krangle: 00:31:59

is the hidden gem of marketing.

Jodi Krangle: 00:32:01

And I.

Jodi Krangle: 00:32:02

Do you talk about advertising a lot and audio branding specifically, but I

Jodi Krangle: 00:32:07

also talk about the whole life aspect.

Jodi Krangle: 00:32:10

Of how it influences everything.

Jodi Krangle: 00:32:13

And I've talked about ASMR and binaural beats and sound healing and

Jodi Krangle: 00:32:19

spaces that are made specifically to sound good and how we can't

Jodi Krangle: 00:32:25

block our ears the same way that we block our eyes when we're sleeping.

Jodi Krangle: 00:32:28

So noise can be a problem.

Jodi Krangle: 00:32:32

And.

Jodi Krangle: 00:32:33

The fact that planets make noise out in space and voice AI and all

Jodi Krangle: 00:32:40

of this really interesting stuff and how you can influence what you taste

Jodi Krangle: 00:32:45

with, what you're hearing and how our brain, our senses work altogether.

Jodi Krangle: 00:32:50

It's just a really fascinating study.

Jodi Krangle: 00:32:51

So.

Jodi Krangle: 00:32:52

I'm much happier doing what I'm doing now.

Jodi Krangle: 00:32:54

I started that in November, 2019, and I just released the hundred

Jodi Krangle: 00:33:00

and third episode, the a hundred and fourth comes out on Wednesday.

Johnny: 00:33:03

you start the month after me.

Johnny: 00:33:05

I, and I, I know I I'm 110 episodes out.

Jodi Krangle: 00:33:10

Yeah.

Jodi Krangle: 00:33:10

Yeah.

Jodi Krangle: 00:33:11

So It's just become a passion and like you, I'm sure it's just something

Jodi Krangle: 00:33:15

that I think about all the time.

Johnny: 00:33:17

It's something for me.

Johnny: 00:33:19

It's something that.

Johnny: 00:33:21

I thought it would be a good thing to do.

Johnny: 00:33:22

I did start a podcast back in 2012 and maybe did about eight episodes

Johnny: 00:33:26

and maybe a similar experience to you, but with a much bigger gap in between.

Johnny: 00:33:30

And this is not me talking about myself.

Johnny: 00:33:33

Wasn't very interesting for me.

Johnny: 00:33:34

And at that time as well, most people.

Johnny: 00:33:36

I had never heard of podcasts as well.

Johnny: 00:33:39

So I wasn't really picking on another thing began like five or six downloads

Johnny: 00:33:42

for, for an episode, as you think some of them have more, I think go back and check.

Johnny: 00:33:46

They're still online.

Johnny: 00:33:47

And not that I want to encourage anyone to go and find them, but,

Johnny: 00:33:51

but they're still onine and they have picked up more downloads.

Johnny: 00:33:54

But again not stuff that ties in with what I wanted to do.

Johnny: 00:33:57

And similarly to you in my show has been a bit more of an evolution

Johnny: 00:34:00

in terms of defining what I want to talk about and making it more

Johnny: 00:34:03

about what I'm passionate about.

Johnny: 00:34:05

There we started off being primarily public speaking and then developed in

Johnny: 00:34:09

with the influence and persuasion stuff.

Johnny: 00:34:10

And now it's much more influence and persuasion focused with things like public

Johnny: 00:34:14

speaking and everything else that comes around that because podcasting itself is

Johnny: 00:34:18

a hugely influential industry right now.

Jodi Krangle: 00:34:23

definitely.

Jodi Krangle: 00:34:23

I will say actually I had a song writing resource on the web back

Jodi Krangle: 00:34:27

in 1995, that ended in 2016.

Jodi Krangle: 00:34:30

It was called the muses muse.

Jodi Krangle: 00:34:31

And I had a radio show off of that website, probably it

Jodi Krangle: 00:34:37

started in like 2002, 2003.

Jodi Krangle: 00:34:40

We were doing it in real audio.

Jodi Krangle: 00:34:42

So we were playing independent musician songs, about 12, and then

Jodi Krangle: 00:34:46

making a little commentary in between.

Jodi Krangle: 00:34:48

With this radio show right around the time when live 365 was around.

Jodi Krangle: 00:34:52

I don't know if you remember those days, but way, way, way back when they did

Jodi Krangle: 00:34:57

not have such a thing as podcasting.

Jodi Krangle: 00:34:59

And you had to just put it out on the web and see if people listened.

Jodi Krangle: 00:35:03

So I sort of had an inkling of what might become podcasts, but I never

Jodi Krangle: 00:35:08

really ended up doing them until 2019.

Johnny: 00:35:11

So you, but you, you have that taste that almost an induction in

Johnny: 00:35:14

the podcasting early on before that.

Jodi Krangle: 00:35:17

I did.

Jodi Krangle: 00:35:18

I kind of knew the structure of how it, it should go, you know, that kind of

Johnny: 00:35:22

W what ha what do you feel that it has done for you professionally?

Jodi Krangle: 00:35:28

Well, I think it's allowed me to make a deeper connection with

Jodi Krangle: 00:35:31

the people who might hire voice actors.

Jodi Krangle: 00:35:34

Also the whole point of this was really to sort of let people know that

Jodi Krangle: 00:35:39

sound should not be an afterthought.

Jodi Krangle: 00:35:41

And that was really the point of all of this, because anyone who works in

Jodi Krangle: 00:35:45

sound knows that what ends up happening is that you end up being the bow on

Jodi Krangle: 00:35:52

the present or the icing on the cake.

Jodi Krangle: 00:35:54

You don't end up being a consideration when things start and because

Jodi Krangle: 00:35:59

of where sound is going, right.

Jodi Krangle: 00:36:02

It's super important to get it right.

Jodi Krangle: 00:36:04

Cause if you don't get it right, it's going to ruin the whole production.

Jodi Krangle: 00:36:07

And I don't see why in that context, you wouldn't want to think

Jodi Krangle: 00:36:11

about it at the beginning of the project instead of the end of it.

Jodi Krangle: 00:36:16

So just trying to raise all boats for all of the people who work in sound and

Jodi Krangle: 00:36:21

need to be a part of that discussion from day one, as opposed to day 53.

Johnny: 00:36:28

Yeah, I think it's a very powerful, medium, and I hope more people.

Johnny: 00:36:33

What we see more people are coming.

Johnny: 00:36:35

Certainly more people did over the pandemic period.

Johnny: 00:36:38

And I know some of them will have come and gone already, but it seems that

Johnny: 00:36:41

more, at least more people are aware the podcasts are there now, and more

Johnny: 00:36:44

celebrities have been coming through it.

Johnny: 00:36:46

And that's been increasing awareness of the whole podcast industry as well.

Johnny: 00:36:50

Which initially had initially I didn't see it as a good thing.

Johnny: 00:36:52

And then I had Pat Flynn talking and saying, oh yeah, That's the right

Johnny: 00:36:56

perspective to have on it, because more people are finding out about podcasts

Johnny: 00:36:59

and, you know, they're more likely to find you and search for other kind of areas.

Johnny: 00:37:03

And it's not not that they're only going to ever listen to one show.

Johnny: 00:37:06

It's a very, very powerful, yeah, very, a very, very powerful medium.

Johnny: 00:37:11

I wonder.

Johnny: 00:37:12

I In terms in terms of your own show then, you probably have quite

Johnny: 00:37:15

a significant focus on the on the audio quality of your show.

Johnny: 00:37:18

How do you make sure that your show sounds

Johnny: 00:37:22

great.

Johnny: 00:37:22

And has those sorts of branding things that you talk about?

Jodi Krangle: 00:37:28

I hire an editor because I know that that is not my area of strength

Jodi Krangle: 00:37:34

and it is someone else's area of strength.

Jodi Krangle: 00:37:37

My colleague Umberto Franco, who is a voice actor in Portugal, actually.

Jodi Krangle: 00:37:41

He's the one who produces and audio edits the show and.

Jodi Krangle: 00:37:45

He does a fantastic job with it and has been involved pretty much since day one.

Jodi Krangle: 00:37:50

So he was even helping me with the previous podcast.

Jodi Krangle: 00:37:53

And thankfully, because I don't think I could do it on my own,

Jodi Krangle: 00:37:59

but yeah, it takes a village.

Johnny: 00:38:01

Sent some behind the, behind the scenes magic, but that's a good thing

Johnny: 00:38:06

to be selected that sometimes we don't all have, we can't have all the skills.

Johnny: 00:38:10

Be the Jack of all trades to be able to do everything.

Johnny: 00:38:14

I know some of the technology is advancing.

Johnny: 00:38:16

There's making us all sound a bit better and things are improving, especially as

Johnny: 00:38:20

the industry keeps growing and developing.

Johnny: 00:38:23

But still they're the people who have the magic who really

Johnny: 00:38:26

know what they're dealing with.

Johnny: 00:38:27

They're probably always going to make you sound a lot better than, than

Johnny: 00:38:31

automations and magic things like algorithms and things of that kind of.

Jodi Krangle: 00:38:38

It helps to use things like Riverside, which we're on right

Jodi Krangle: 00:38:41

now, or Squad Cast is the one that I use and I'm turning echo cancellation off.

Jodi Krangle: 00:38:47

And everyone having headphones makes the audio way better

Jodi Krangle: 00:38:51

quality, just so everyone's aware.

Johnny: 00:38:53

Yeah.

Jodi Krangle: 00:38:55

Yeah.

Jodi Krangle: 00:38:56

it just, it makes it easier because I think when you have the echo

Jodi Krangle: 00:38:59

cancellation on, it makes it impossible for people to talk at the same time.

Jodi Krangle: 00:39:05

And so what happens is you'll have the internet or whatever is

Jodi Krangle: 00:39:10

working on the audio, lowering the volume of someone else, and then

Jodi Krangle: 00:39:14

you just won't hear them at all.

Jodi Krangle: 00:39:15

And then it gets all, it gets all wonky and

Johnny: 00:39:18

Yeah.

Johnny: 00:39:18

It's not, not quite, not quite perfected that.

Jodi Krangle: 00:39:21

Yeah.

Jodi Krangle: 00:39:22

that's kind of what zoom does unfortunately.

Jodi Krangle: 00:39:24

So when I was using zoom, before I started using squad cast, I actually would ask

Jodi Krangle: 00:39:31

my guests to record locally on their own machine and then send me the audio

Johnny: 00:39:35

That's what I would do with zoom as well.

Johnny: 00:39:38

Yeah.

Johnny: 00:39:38

It, it, it, because it just ended up, sometimes I would be heard very clearly

Johnny: 00:39:43

and they would be emptied, whisper in the background and it just wasn't.

Jodi Krangle: 00:39:47

Or It would be interrupted.

Johnny: 00:39:49

Yeah.

Jodi Krangle: 00:39:49

Yeah.

Jodi Krangle: 00:39:50

Or, or the internet, you know,

Johnny: 00:39:52

Oh, yeah, that that

Jodi Krangle: 00:39:53

That's what happens.

Jodi Krangle: 00:39:54

right?

Johnny: 00:39:54

what happens plenty of times.

Johnny: 00:39:56

And I've had that with other, with other platforms as well.

Johnny: 00:39:58

But you know, now with, I use Buzzsprout as well, and they

Johnny: 00:40:01

have magic mastering that helps.

Johnny: 00:40:02

I know you use a descript and they have studio sound.

Johnny: 00:40:05

So all those, those are automations that do help me sound better.

Johnny: 00:40:08

But I know that working with somebody who understands all your engineering would

Johnny: 00:40:14

probably make you sound even better.

Johnny: 00:40:15

And at some point, I'm sure I will do that with my show.

Jodi Krangle: 00:40:19

You know, I've, I've had this discussion with people where

Jodi Krangle: 00:40:22

they are always waiting to outsource.

Jodi Krangle: 00:40:25

And I will say that I think you can do it a lot sooner than you think you can.

Jodi Krangle: 00:40:30

And The reason I say that is because when you outsource things

Jodi Krangle: 00:40:34

that you really don't enjoy doing, or that take you forever to do.

Jodi Krangle: 00:40:38

You are freeing up your own time to do more of what you love to do

Jodi Krangle: 00:40:42

by paying someone else to do that.

Jodi Krangle: 00:40:45

And it's worth it.

Jodi Krangle: 00:40:46

I have to say it's totally worth it.

Johnny: 00:40:48

Yeah.

Jodi Krangle: 00:40:49

So for my own sanity, it's worth it.

Johnny: 00:40:52

one thing that, I mean, I, I do help people get started with their podcast

Johnny: 00:40:57

or their journey into podcasting sometimes just as guests, as well as hosts.

Johnny: 00:41:01

But one thing I definitely will say to them is that they don't

Johnny: 00:41:03

need all of this to get started.

Johnny: 00:41:05

Like I started with zoom, I guess you did as well.

Johnny: 00:41:08

That was, that was, it was.

Johnny: 00:41:09

It is adequate to get started and you can make the improvements as you go

Johnny: 00:41:14

along and having a tip, like yeah.

Johnny: 00:41:16

Get your guests to record as well and send you the file.

Johnny: 00:41:18

That's that stuff that's really good to know is like, yeah, you can make

Johnny: 00:41:21

it work pretty well with some basic or even free tools before you start

Johnny: 00:41:26

investing money into your podcasting.

Johnny: 00:41:29

My philosophy is now podcasting has to be making me money before.

Johnny: 00:41:34

I'm investing more money into it.

Johnny: 00:41:35

Which doesn't, isn't strictly true, but I try and keep that philosophy.

Jodi Krangle: 00:41:41

I guess I'm using my podcast as an outreach to

Jodi Krangle: 00:41:44

potential clients as well.

Jodi Krangle: 00:41:45

So for me, it's a long tail marketing plan, as opposed to something

Jodi Krangle: 00:41:49

that I'm specifically thinking I'm going to make money from.

Johnny: 00:41:53

Yeah, I think this is very much how I think of it.

Johnny: 00:41:55

Now my me, the podcast is more part of my own positioning is also part

Johnny: 00:42:00

of the content that I get to put out and, and to have those conversations

Johnny: 00:42:04

where my, or my potential future clients get a sense of that.

Johnny: 00:42:08

All right.

Johnny: 00:42:09

He, you know, he does know what he's talking about and he knows

Johnny: 00:42:11

all these amazing people as well.

Johnny: 00:42:13

It's probably a good person to come and find out more stuff.

Johnny: 00:42:16

That's my hope.

Johnny: 00:42:16

Anyway.

Jodi Krangle: 00:42:18

it gives your voice authority,

Johnny: 00:42:20

It does all of those things.

Johnny: 00:42:22

Yeah, I definitely think it's for, I'm primarily working with coaches, speakers,

Johnny: 00:42:26

and trainers to, to get down this path.

Johnny: 00:42:29

But you know, there, there's so many different avenues into podcasting

Johnny: 00:42:32

and they're not all educational or developmental in some of the.

Johnny: 00:42:36

And it's fun and they're just as valid and just as good to get into.

Johnny: 00:42:40

In fact, some of them are, uh, doing very, very well from that.

Johnny: 00:42:44

And you it's, like you said, you have to know what you want from it.

Johnny: 00:42:46

You have to know what you want to get from it.

Johnny: 00:42:48

And that's very much the case with this.

Johnny: 00:42:50

So for those people who want to have it as part of their professional ecosystem,

Johnny: 00:42:53

I think is very valuable right now.

Johnny: 00:42:55

and I do also think it's a great time to be getting on board with it.

Johnny: 00:42:58

W do you think that.

Jodi Krangle: 00:43:01

Oh, yeah.

Jodi Krangle: 00:43:01

Yeah.

Jodi Krangle: 00:43:02

We are only just starting to see the beginning of this really.

Jodi Krangle: 00:43:06

I mean, when you talk with people and they have a podcast, it kind of makes

Jodi Krangle: 00:43:11

you feel like everyone has a podcast, but really, I mean, like, this is if you

Jodi Krangle: 00:43:16

relate this to website, Back in the day.

Jodi Krangle: 00:43:20

and I remember those days,

Johnny: 00:43:21

Me too.

Jodi Krangle: 00:43:22

There were a lot of websites at a certain time, but it's only exploded.

Jodi Krangle: 00:43:28

It has only become the default of everything that you need

Jodi Krangle: 00:43:32

to be online at this point.

Jodi Krangle: 00:43:34

And I think podcasts will get there, but they're not there now.

Johnny: 00:43:39

no, where near right.

Johnny: 00:43:40

And.

Jodi Krangle: 00:43:41

I mean, it's still, it's big because we're in it, you know, like

Jodi Krangle: 00:43:44

we feel like it's big because we're a part of it, but it still has a long way to go.

Johnny: 00:43:50

But I think being in it now, and both of us kind of being very active

Johnny: 00:43:55

for a similar amount of time in it.

Johnny: 00:43:56

I've noticed development.

Johnny: 00:43:58

I've noticed growth and even sort of significant increases in it.

Johnny: 00:44:03

I've also noticed people knowing, realizing and understanding that there

Johnny: 00:44:07

are other ways than sponsorship to to monetize a podcast or a, as you say, to

Johnny: 00:44:13

really make it sort of like a similar value to having a book of getting that

Johnny: 00:44:18

exposure and being known as an expert in your industry and being out there, you

Johnny: 00:44:23

want to be that top of mind presence and podcasting is a really powerful way to

Johnny: 00:44:27

do that, not just with your own show, but with that within going on other

Johnny: 00:44:31

people's shows, is there a very powerful

Jodi Krangle: 00:44:34

Oh, yeah.

Jodi Krangle: 00:44:36

As evidenced.

Johnny: 00:44:37

As, as evidence.

Johnny: 00:44:39

Yeah.

Johnny: 00:44:39

Encourage, encourage everybody to do that.

Johnny: 00:44:41

And so I want to ask you, I mean, this may be a vocal thing for you or maybe

Johnny: 00:44:46

not, but I feel that everybody has their own particular strength in their

Johnny: 00:44:50

own influence and persuasion in life.

Johnny: 00:44:52

And I wonder if there's a skill or a tool of influence and persuasion that you have,

Johnny: 00:44:56

like, so your go to your strength, your forte in trying to persuade or influence.

Jodi Krangle: 00:45:03

Oh I'm not sure what that would be really.

Jodi Krangle: 00:45:06

I mean, other than the fact that I go on to other podcasts and talk a

Jodi Krangle: 00:45:09

lot about the importance of sound I mean, cause it is super important and

Jodi Krangle: 00:45:14

I have only gotten more passionate about that as my podcast goes on.

Jodi Krangle: 00:45:19

You know, I think I don't, I don't know.

Jodi Krangle: 00:45:21

As far as my own voice is concerned, you

Johnny: 00:45:23

Maybe I feel like it's not, some people are very good

Johnny: 00:45:26

at telling stories to persuade.

Johnny: 00:45:28

Some people are very good at saying things.

Johnny: 00:45:31

And I guess saying things in a certain way.

Johnny: 00:45:34

I can imagine it's very much a situational thing as to what, what

Johnny: 00:45:39

sort of thing you look at it there, but just sort of thinking, well, what's

Johnny: 00:45:41

something that you're strong at in terms of being able to influence them.

Johnny: 00:45:45

So is there a vocal things, like, do you feel that there's a voice that

Johnny: 00:45:49

you have, that's more persuasive than some of your other ways of speaking?

Jodi Krangle: 00:45:54

You know, I think that in some ways the warmth can help a lot.

Jodi Krangle: 00:45:58

You know, that whole a spoonful of sugar makes the medicine go down.

Johnny: 00:46:02

Yeah.

Jodi Krangle: 00:46:02

I think in that sense, personality is that

Jodi Krangle: 00:46:07

I don't like to be harsh.

Jodi Krangle: 00:46:10

I would rather give with one hand and then take with the other, you know what I mean?

Jodi Krangle: 00:46:15

Like kind of like I'd like it to be even so that's always my perspective on things.

Jodi Krangle: 00:46:22

And I don't know, maybe that comes through in the voice.

Johnny: 00:46:25

Possibly.

Johnny: 00:46:26

So, you know, it's not always an easy question to answer, but it's always

Johnny: 00:46:29

a interesting thing to think about.

Johnny: 00:46:31

I wonder you mentioned about your podcast and you've been around

Johnny: 00:46:36

for a while with your show.

Johnny: 00:46:37

You have over a hundred episodes now.

Johnny: 00:46:39

And so tell us about some of your most recent episodes and or what people

Johnny: 00:46:43

could come and listen to with you.

Jodi Krangle: 00:46:47

Well, the hundredth episode actually is one to listen to if you

Jodi Krangle: 00:46:50

want to sort of get an overview, because a lot of the snippets that I use in that

Jodi Krangle: 00:46:56

hundredth episode are demonstrations of what the full episodes were.

Jodi Krangle: 00:47:00

Over the years or over the years, over the months, I guess, of the podcast.

Jodi Krangle: 00:47:05

And and sort of demonstrate where some of the ones that I felt were most influential

Jodi Krangle: 00:47:11

were, and I let people know which episode number they are so that they can go

Jodi Krangle: 00:47:15

back and listen, if they really want to.

Jodi Krangle: 00:47:17

Recently I did a solo episode all on podcasting, actually.

Jodi Krangle: 00:47:22

So some of the tools that I use and how I put together my podcast and linking to

Jodi Krangle: 00:47:27

some helpful tools and such that people can use And then the person that I spoke

Jodi Krangle: 00:47:33

to most recently was a guy named Shas Mira, who has an audio branding company

Jodi Krangle: 00:47:39

here in Toronto, and has just done some really groundbreaking, groundbreaking

Jodi Krangle: 00:47:44

work for destination Toronto.

Jodi Krangle: 00:47:46

So some tourism stuff that really needs help right now and all sorts

Jodi Krangle: 00:47:51

of other things that they've done.

Jodi Krangle: 00:47:53

But his information was really interesting and what his company

Jodi Krangle: 00:47:57

does is also really interesting.

Jodi Krangle: 00:48:00

That was a two-parter and coming out on Wednesday, this Wednesday is another

Jodi Krangle: 00:48:06

fellow by the name of Austin Frankie.

Jodi Krangle: 00:48:09

And he has a company called Woo Punch.

Johnny: 00:48:13

Nice

Jodi Krangle: 00:48:14

Uh, w O punch.

Jodi Krangle: 00:48:16

Yeah, it's, it's really interesting.

Jodi Krangle: 00:48:18

And he talks about behavioral advertising.

Jodi Krangle: 00:48:22

So why advertising works because of how our human brains work and how we

Jodi Krangle: 00:48:29

should be thinking of advertising.

Jodi Krangle: 00:48:31

And that may be the whole mad men thing is more of a myth than actually

Johnny: 00:48:37

very entertaining to watch, but yeah.

Jodi Krangle: 00:48:39

Yeah, exactly.

Jodi Krangle: 00:48:41

It's it?

Jodi Krangle: 00:48:41

This is kind of an interesting way that he described it.

Jodi Krangle: 00:48:44

He described us as polyamorous loyalty.

Johnny: 00:48:48

Okay.

Jodi Krangle: 00:48:51

Like you can be loyal to more than one brand in a sector,

Jodi Krangle: 00:48:55

you just you'll go back and forth or you'll use one for a while or one

Jodi Krangle: 00:49:00

will have a sale and you'll go there.

Jodi Krangle: 00:49:01

Or, you know, it's just, we have certain amounts of loyalty, but

Jodi Krangle: 00:49:06

they're not like the huge, oh my God, I love this company I'm only

Jodi Krangle: 00:49:10

ever going to buy from this company.

Jodi Krangle: 00:49:11

Like, that's not how we work.

Johnny: 00:49:14

That sounds very, this is really interesting and it's definitely

Johnny: 00:49:16

going onto my download list.

Johnny: 00:49:18

I want to, I want to have a listen to that hope I'd be about, so you chose

Johnny: 00:49:21

Audio Branding and there'll be a link to that in the show notes for anyone

Johnny: 00:49:25

who wants to go and check that out.

Johnny: 00:49:27

If anyone's wanting to get in touch with you and maybe talk to you about

Johnny: 00:49:31

the way you do a pan up more, what's the best way for them to find out more.

Jodi Krangle: 00:49:36

Well, you can reach me on my website, which is voiceovers and

Jodi Krangle: 00:49:39

vocals.com a and D not the, an sign.

Jodi Krangle: 00:49:42

And if you want more information on the podcast itself and the there's

Jodi Krangle: 00:49:46

a trailer for the hundredth episode, actually right on the page you can

Jodi Krangle: 00:49:50

go to audio branding podcast.com.

Johnny: 00:49:52

Perfect.

Johnny: 00:49:52

That's good.

Johnny: 00:49:53

So now I always like to ask my guests for a book recommendation or resource

Johnny: 00:49:58

recommendation, and I do allow more than one, but it is a book that you would

Johnny: 00:50:02

recommend either a related to things we've been talking about or just something

Johnny: 00:50:05

that's been very impactful for you.

Johnny: 00:50:07

What.

Jodi Krangle: 00:50:07

There Are actually a couple, but the first I would

Jodi Krangle: 00:50:10

mention anything by Seth Goden.

Jodi Krangle: 00:50:11

You can't go wrong by just reading anything of his yeah.

Jodi Krangle: 00:50:15

And Marie Forleo, actually her, everything is figureoutable book is actually really

Johnny: 00:50:20

I listened to the audio book about this year and I really enjoyed it.

Johnny: 00:50:23

Yeah,

Jodi Krangle: 00:50:24

Yeah.

Jodi Krangle: 00:50:24

Yeah,

Jodi Krangle: 00:50:24

she's just a personality.

Jodi Krangle: 00:50:26

I love her to death.

Johnny: 00:50:27

She has, she has a great show as well.

Johnny: 00:50:29

Right.

Johnny: 00:50:29

She has a great

Jodi Krangle: 00:50:30

Yes, she does.

Jodi Krangle: 00:50:32

Yeah.

Jodi Krangle: 00:50:32

Marie TV actually.

Jodi Krangle: 00:50:33

And I'm definitely subscribed and watch

Johnny: 00:50:36

Yeah, I've

Jodi Krangle: 00:50:36

And actually I learned of Brene Brown through her.

Johnny: 00:50:40

okay.

Johnny: 00:50:40

So it all connects in.

Jodi Krangle: 00:50:42

Yep.

Johnny: 00:50:43

Fantastic.

Johnny: 00:50:43

We're great.

Johnny: 00:50:43

People lead to other great people.

Johnny: 00:50:45

That's very often.

Johnny: 00:50:46

That's how the magic works.

Jodi Krangle: 00:50:49

Definitely.

Johnny: 00:50:49

I want to ask you as we sort of start to draw things to a close, really,

Johnny: 00:50:53

if there's one thing you have people most remember, or take away from the

Johnny: 00:50:57

conversation, or maybe even put into practice, what do you think that would be?

Johnny: 00:51:00

What you hope?

Jodi Krangle: 00:51:01

I think pay attention to the sound around you.

Jodi Krangle: 00:51:03

It's very important to to actually hear what's going on and.

Jodi Krangle: 00:51:09

No, not if you are a content marketer, if you're a filmmaker, if you're an ad

Jodi Krangle: 00:51:15

person, if you are involved in any of this, get your sound involved early on.

Jodi Krangle: 00:51:21

Because I will say that one of the things Shez pointed out in his

Jodi Krangle: 00:51:25

episodes is that there are a lot of well-known brands that are using the

Jodi Krangle: 00:51:30

same directory music licensed song.

Jodi Krangle: 00:51:35

On all of their advertising there and like such different brands

Jodi Krangle: 00:51:40

using the same piece of music.

Jodi Krangle: 00:51:42

And it just makes them look like they don't know who they are.

Jodi Krangle: 00:51:46

So if you're going to pay attention to that kind of thing, maybe

Jodi Krangle: 00:51:50

using a music directory isn't the best idea because anyone can use

Jodi Krangle: 00:51:54

that sound, that song as well.

Jodi Krangle: 00:51:57

And if you want to be unique, Maybe think about it a little earlier, you know,

Jodi Krangle: 00:52:01

don't just tack it on as an afterthought because you can run into that problem.

Johnny: 00:52:06

Yeah, I thought I just maybe sit down on the keyboard and create

Johnny: 00:52:09

some original music for my own show.

Jodi Krangle: 00:52:13

Well, I it's, it's something that I was guilty of in the first hundred,

Jodi Krangle: 00:52:16

almost 99 episodes of my own podcast.

Jodi Krangle: 00:52:19

And then for the hundredth episode, I actually did commission someone to

Jodi Krangle: 00:52:23

make some music specifically for my podcast, and I'm really happy with it.

Jodi Krangle: 00:52:27

And I'm glad that I did that.

Jodi Krangle: 00:52:29

But it takes some time.

Jodi Krangle: 00:52:31

I understand maybe it isn't always workable, but if you have an actual

Jodi Krangle: 00:52:35

audio brand and you can go to those music libraries that you've created

Jodi Krangle: 00:52:38

that are specific to your company, then first of all, you're not spending a

Jodi Krangle: 00:52:43

ton of money on these music directories because you already have your own stuff.

Jodi Krangle: 00:52:47

And second of all, no one else can use your music.

Jodi Krangle: 00:52:50

It's you.

Johnny: 00:52:51

absolutely.

Johnny: 00:52:52

You could license it even.

Jodi Krangle: 00:52:54

You could license it.

Jodi Krangle: 00:52:55

Exactly.

Jodi Krangle: 00:52:56

You totally could.

Jodi Krangle: 00:52:57

I would really suggest that you go to Shez's second episode.

Jodi Krangle: 00:53:00

I think it is there's a two-parter and the second episode, he links to a

Jodi Krangle: 00:53:04

video on Vimeo that he had his company put together to show you all of those

Jodi Krangle: 00:53:10

brands using exactly the same music.

Jodi Krangle: 00:53:11

And it's ridiculous.

Johnny: 00:53:13

am definitely going to kind of have to check the app.

Johnny: 00:53:15

I want to listen to both of those episodes, for sure.

Johnny: 00:53:18

Jodie, it has been a lot of fun.

Johnny: 00:53:19

I've learned some things from today.

Johnny: 00:53:21

I've been inspired by some of the things you talk about as well.

Johnny: 00:53:23

I definitely want to try and make my voice a bit warmer and friendlier

Johnny: 00:53:28

and a reassuring like yours is that at the moment, it's kind of like a

Johnny: 00:53:33

sandpaper on metal filings right now.

Johnny: 00:53:35

But

Jodi Krangle: 00:53:35

Oh, I would definitely not say that.

Jodi Krangle: 00:53:38

Okay.

Jodi Krangle: 00:53:38

but yeah, no.

Johnny: 00:53:41

it's okay.

Johnny: 00:53:41

See, he's maybe just a bit dry after a weekend of speaking,

Johnny: 00:53:45

perhaps, but but thank you.

Johnny: 00:53:46

It's been a

Jodi Krangle: 00:53:47

You've been working

Johnny: 00:53:49

I've been working.

Johnny: 00:53:50

Is this true and flying, which drives you out as well.

Jodi Krangle: 00:53:52

and flying.

Jodi Krangle: 00:53:53

Yes.

Johnny: 00:53:54

does, does all of those things, I'm still rehydrating, but it's been

Johnny: 00:53:57

a real pleasure speaking to you.

Johnny: 00:53:58

It's been a treat to have you on the show.

Johnny: 00:54:00

Finally, I thank you for bearing with me coming and being on the show.

Johnny: 00:54:03

Jodi Krangle, thank you so much.

Jodi Krangle: 00:54:07

Thanks.

Johnny: 00:54:08

Thanks for tuning in.

Johnny: 00:54:09

I hope you've enjoyed the show.

Johnny: 00:54:10

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Johnny: 00:54:14

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Johnny: 00:54:17

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Johnny: 00:54:19

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Johnny: 00:54:23

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Johnny: 00:54:27

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Johnny: 00:54:31

world of ethical influence and persuasion.

Johnny: 00:54:34

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Johnny: 00:54:38

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Johnny: 00:54:41

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Johnny: 00:54:48

That's learn about brand face.com.

Johnny: 00:54:51

I have some amazing guests lined up for you coming very soon as recent

Johnny: 00:54:54

interview with the amazing Grant Baldwin, who is the host of one of my

Johnny: 00:54:58

favorite podcasts called Speaker Lab and also the author of an incredible

Johnny: 00:55:02

book called The Successful Speaker.

Johnny: 00:55:04

If you are into speaking anyway, Maybe you're a fan of Speaker Lab then do you

Johnny: 00:55:08

make sure you tune into that show is coming up very soon, as well as some other

Johnny: 00:55:13

amazing guests, some high profile, some you may not have heard of, but all of them

Johnny: 00:55:17

having great information to share around the world of influence and persuasion.

Johnny: 00:55:21

I'm happy to announce as well, that I have my book almost ready

Johnny: 00:55:24

for publication and it's all about building influence through podcasts.

Johnny: 00:55:29

So no big surprise there as to the subject matter, but it's

Johnny: 00:55:32

all ready for publication.

Johnny: 00:55:33

The book is finished writing.

Johnny: 00:55:35

It's being edited right now and I'm getting it ready to go.

Johnny: 00:55:37

So look out for that very exciting times here at speaking influence headquarters.

Johnny: 00:55:43

I'll look forward to seeing you on another show very soon whatever

Johnny: 00:55:46

you're doing wherever you're going have an amazing rest of your day.