Episode 132

How to use podcasts to create business success | Alex Sanfilippo

What's one of the best, cost-effective, time-effective ways to build a following these days? Podcasting.

My guest Alex Sanfilippo is a podcaster with an entrepreneurial eye for opportunity. He's the founder of PodPros.com and PodMatch.com, both sites I enjoy using as a member and he is also a super nice guy. We chat about the opportunities in podcasting and what we see happening as it hits a huge growth spurt with YouTube, Facebook and now Twitter getting in on the podcast action.

In this episode:

  • Starting a podcast do's & don'ts
  • Why podcast?
  • Keeping the main thing the main thing
  • Do you need to be an expert?
  • What Alex wishes he'd known sooner
  • What makes a valuable show guest?
  • The opportunities in podcasting

and more besides.

I encourage you to check out Alex's sites and to connect with him since he's a super nice guy.

Alex's book recommendations are High-Performance Habits by Brendan Burchard and The Mom Test by Rob Fitzpatrick. If you are interested in purchasing either of these, please use our affiliate links, it doesn't cost you anything extra and helps to support the show.

Discover more about our show sponsors Brand Face by visiting BrandFace.com

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.

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