Episode 132

How to use podcasts to create business success | Alex Sanfilippo

What's one of the best, cost-effective, time-effective ways to build a following these days? Podcasting.

My guest Alex Sanfilippo is a podcaster with an entrepreneurial eye for opportunity. He's the founder of PodPros.com and PodMatch.com, both sites I enjoy using as a member and he is also a super nice guy. We chat about the opportunities in podcasting and what we see happening as it hits a huge growth spurt with YouTube, Facebook and now Twitter getting in on the podcast action.

In this episode:

  • Starting a podcast do's & don'ts
  • Why podcast?
  • Keeping the main thing the main thing
  • Do you need to be an expert?
  • What Alex wishes he'd known sooner
  • What makes a valuable show guest?
  • The opportunities in podcasting

and more besides.

I encourage you to check out Alex's sites and to connect with him since he's a super nice guy.

Alex's book recommendations are High-Performance Habits by Brendan Burchard and The Mom Test by Rob Fitzpatrick. If you are interested in purchasing either of these, please use our affiliate links, it doesn't cost you anything extra and helps to support the show.

Discover more about our show sponsors Brand Face by visiting BrandFace.com

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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