Episode 83
Build YOUR Brand Story | Åsa Rydhard
Can you effectively pitch yourself or your business in 7 seconds?
My guest Åsa Rydhard says yes and she's going to share with us some of the secrets and insights she has learned and now teaches for creating powerful and effective brand stories.
We discussed how this particularly applies to speakers, coaches and consultants as well as anyone who has a complex job or position which they sometimes struggle to explain.
Some key takeaways for me were the principles in being able to have a brief and effective brand story and how powerful that can be in how others talk about you and your work.
Find out more about Åsa here: https://rydhard.com/
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Go from competent to captivating
Progressing professionally as a speaker isn't just about doing the reps; it's about outperforming. We need to outperform our competition, but more than anything, we need to keep outperforming ourselves so that we rise up and over all obstacles and plateaus and fill your speaking calendar with repeat bookings and new referrals. Visit presentInfluence.com to find out how John can help you take your speaking career to the next level. With years of speaker coaching and working alongside some of the biggest name speaker training businesses, you can be sure you're in good hands.