Episode 83

Åsa Rydhard | How to build your brand story

Can you effectively pitch yourself or your business in 7 seconds?

My guest Åsa Rydhard says yes and she's going to share with us some of the secrets and insights she has learned and now teaches for creating powerful and effective brand stories.

We discussed how this particularly applies to speakers, coaches and consultants as well as anyone who has a complex job or position which they sometimes struggle to explain.

Some key takeaways for me were the principles in being able to have a brief and effective brand story and how powerful that can be in how others talk about you and your work.

Find out more about Åsa here: https://rydhard.com/

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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