Episode 136

How to Use Podcasting to Build Professional Authority with Mark Asquith of Captivate FM

Mark Asquith is one of the founders of Captivate FM and one of the most recognised voices in UK podcasting -- regularly invited to speak around the world on the subject. As co-founder of Rebel Base Media and host of the Podcast Accelerator, he has helped thousands of professionals build shows that actually work for their business.

This conversation covers the real questions professional speakers, coaches, and experts should be asking before they start -- or continue -- a podcast.

What you'll learn in this episode

Whether podcasting should be part of your professional ecosystem and in what form, why better content consistently beats more content, why you should stop taking advice about marketing from podcasters, whether motivation is actually the answer to consistency, why SEO matters more than most podcasters think, what Apple has actually said about ratings and reviews and what it means for your show, whether outsourcing your own show is a good idea, and whether a full-time career in professional podcasting is realistic.

About Mark Asquith

Mark Asquith is co-founder of Captivate FM and Rebel Base Media, and host of the Podcast Accelerator. Find out more at markasquith.com. If you'd like to try Captivate FM free for seven days, visit captivate.fm.

Books mentioned in this episode

Influence: The Psychology of Persuasion by Robert Cialdini, Pre-Suasion by Robert Cialdini, The One Thing by Gary Keller, and Atomic Habits by James Clear.

Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.

Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.

For speaking enquiries or to connect, email john@presentinfluence.com or find John on LinkedIn.

All clips and episodes are on the Present Influence YouTube channel.

Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.

Related episodes: How to Build Professional Credibility Through Podcasting with Adam Adams

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Professional Speaking: Known. Booked. Paid.
Professional Speaking: Known. Booked. Paid.
Become the speaker people ask for by name.

Listen for free

About your host

Profile picture for John Ball

John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

Support Professional Speaking: Known. Booked. Paid.

A huge thank you to our supporters, it means a lot that you support our podcast.

If you like the podcast and want to support it, too, you can leave us a tip using the button below. We really appreciate it and it only takes a moment!
Support Professional Speaking: Known. Booked. Paid.
A
We haven’t had any Tips yet :( Maybe you could be the first!