Episode 117

How to get noticed in mainstream media with persuasive press releases | Mickie Kennedy

Q. What has always been the best form of promotion and probably always will be?

A. Word of mouth marketing, ie. getting people talking about you, your product or your service.

Happy new year to you! Would you like some good PR?

Let's get 2022 off to a flying start with one of the best ways to help you build influence and become known, without having to compete for keywords. Welcome to the world of Press Releases.

My guest today is Mickie Kennedy and he's the founder of eReleases, a company that specialises in press releases and helping get other people talking about you. Who's it for? Who's it not for? What makes a compelling press release and what makes a waste of time and money as a press release?

In this episode:

  • What is a press release?
  • Who should use press releases and why?
  • How do you know if your press release is any good?
  • Why press releases are so cost-effective when done right.
  • How to get help with your press releases.
  • How many releases do you need for a decent campaign?

and more besides.

Find out more about Mickie and eReleases: https://www.ereleases.com/hello-ereleases/?a=115

and take Mickie's FREE 1 hour Press Release strategy masterclass: https://www.ereleases.com/plan/

Mickie's book recommendation was Contagious: Why things catch on by Jonah Berger available on Amazon https://amzn.to/3pPpbIF

Remember to visit our show sponsors BrandFace: HowBrandFaceWorks.com

Join me next time when we'll be speaking about persuasive presentation skills.

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Mentioned in this episode:

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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