Episode 181

Signature Keynote Creation Process: Outine & Structure (part 3)

Mastering the Art of Professional Keynote Presentations: Structure, Tools, and Tips

Summary

In this episode of 'Present Influence,' keynote coach and professional speaker John Ball provides an in-depth guide on structuring and delivering professional talks.

He introduces the Cicero card deck as a useful tool for creating well-organized presentations and highlights the importance of keeping the audience engaged through effective storytelling and smooth transitions.

John outlines his own keynote presentation process, shares insights into constructing a framework for talks, and emphasizes the significance of practising storytelling skills.

He also offers tips on making impactful conclusions and engaging with the audience post-presentation for potential referrals.

The episode is packed with practical advice for business leaders and aspiring professional speakers who want to maximize their impact and present with influence.

Watch the YouTube version of this episode: https://youtu.be/VPOaqkVHwA8

Check out the Cicero card deck: https://sefirot.it/cicero-deck

Use this link to watch the YouTube video:

00:00 Introduction and Episode Overview

00:17 The Importance of Structuring a Talk

02:15 Introducing Cicero Cards

03:22 Using Cicero Cards for Presentation Structure

05:28 Key Elements of a Successful Talk

10:47 Framework and Storytelling in Presentations

18:28 Transitioning Between Key Points

25:17 Closing and Call to Action

28:30 Final Thoughts and Upcoming EpisodesVisit https://presentinfluence.com to find out more or go to HTTP://johnballspeaks.com for speaking enquiries. Thanks for listening and please give the show a 5* review if you enjoyed it.

Transcript
John:

Welcome to the show.

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Have you ever wondered how to

structure or build out a talk.

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Especially one that you want

to deliver professionally.

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If you struggle to put talks together,

or maybe you're unsure about how

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you should be structuring a talk or

presentation, this episode is for you.

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Now it can be difficult to stay on

track with what you talk about, and

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not to overly teach or to put too

much information into a presentation.

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So how do you structure it?

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What do you add?

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What should you leave out?

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How do you keep things on track to

achieve the outcome of your talk?

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If you've ever wondered how a

professional speaker puts together a talk.

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Or maybe you wondered what tools might

be out there to help you create a

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keynote or presentation without just

asking chat GPT to do it for you, then

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this episode is going to be for you.

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Welcome to Present Influence the show

that helps business leaders develop the

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skills to impact, influence, and inspire.

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I'm John Ball, A keynote coach,

professional speaker, and your guide

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on the journey to leadership level

communication and presentation skills.

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My mission is to provide rising

leaders like yourself, with

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everything you need to maximize your

impact and present with influence.

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Follow the show on your favorite

podcast app for weekly episodes and

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interviews with influence experts.

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If you are watching the video version

of the show, which I probably do

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recommend for this particular episode,

you might be wondering what you're

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seeing on the screen right now.

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Well, That is a google document,

that is an outline of my talk.

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Here's the keynote that

I've been working on.

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If you haven't already watched

the first several episodes where I

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introduced this process to creating

my new signature keynote presentation,

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then this is the next stage of that.

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So I do recommend going back and

checking those episodes at first,

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they're quite short episodes.

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It won't take you too long and to

get caught up with where you are.

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Otherwise, maybe some of the things

on here are not quite going to

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make sense for you at this stage.

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Now, before a talk even gets put together,

we have to have an outline or structure

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a skeleton if you like that, we're

going to start attaching things to, to

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make it into a fleshed out presentation

that's going to be able to deliver.

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It's goal.

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Now, one of the tools that I

use to help me do this, those of

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you who can see this on video,

we'll see the box I'm holding up.

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These are called Cicero cards.

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back on episode 21 of my show

years ago now, I did interview

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the creators of Cicero card.

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So check that out in episode 21, who wants

to know a bit more about this and some

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of the packs that they have at the time

they have loads more stuff available.

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I am planning to do another episode

at some point where I'm going to

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go a little more into detail about

the Cicero card deck and how to

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use that and structure things out.

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I probably will keep that in related

somewhat to what we're talking about.

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Am I am going to introduce you to some

of the elements of the cards today

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and in other episodes coming through.

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But I will pull the whole thing together

so you can actually more or less see

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a demo of how to use these card decks.

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They're really simple to use a great

structuring tool to help you create any

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kind of presentation, not just a keynote.

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Any kind of formal presentation, whether

it's a talk that you were delivering at

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a Toastmasters club or a professional

presentation in a business setting.

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Whatever it is, this tool can

definitely be very helpful to

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you is reasonably inexpensive.

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What I'm showing on my

screen is the talk outline.

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Now it does take you through some of

the elements of the cards . Let's first

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of all, show you some of these card

elements before we bring everything back.

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As you can see on the screen right

now, we are on the sefirot.It website.

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The creators of the Cicero

cards are called Andrea

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Binasco and Matteo di Pascale.

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I have interviewed them

before on the show, their bank

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that was back in episode 21.

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So a long time ago.

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You can see here on the screen.

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This is the website.

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Sefirot.it S E F I R O T dot

IT forward slash Cicero-deck.

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And you can check the cards out.

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Now there's a bunch of other

products available, which I

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do recommend taking a look at.

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But the one we're primarily talking about

and focused on is the Cicero card deck.

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So I'm not going to go and

explore those with you now,

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but I will come back to Cicero.

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Now they do have some good stuff on

here, there are some demonstration videos

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showing you how to use the product.

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And give you a bit of an

introduction to what the product

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looks like and have that in action.

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I think that is one of

the guys that sells.

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And forgive me if I can't remember whether

it's Andrea, so Matera, but, um, But they

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actually do a pretty good job of analyzing

some well-known, speeches as well.

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So Martin Luther King, Barrack Obama,

you can see from here, how things are

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laid out so that's what I'm going to

take you through as well as we go further

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into this, but do feel free to go and

check out sefirot dot I T I have no

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commission for recommending them to you.

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It's just a really good

product that I like.

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And the guys who created

it are really nice guys.

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When you order your Cicero cards, you will

be sent an electronic version of the pack.

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Which means you can start working

on your talk straight away.

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You don't have to wait for the

delivery, which is wonderful.

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And so what I'm showing you here

on the screen is part of the pack.

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Part of the principle A4 size pack.

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There's an A3 version as well.

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If you want a bigger size of print off.

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These cards will relate to the

groundwork, which is the earliest

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stages, the big picture of your talk.

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So when we go to the first groundwork

card, it is the goal of the talk.

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What is the purpose?

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What do you want to from the audience?

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Then we want the duration.

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How long will your speech last?

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Then target, who will be

present at your speech?

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What kind of people?

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What kind of language are

you going to be using?

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Is it going to be simple or complex?

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What are the expectations or objections?

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What's the audience's opinion of what

you're doing and what will they think?

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What equipment will

you need for your talk?

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These are really useful things to

know, and to be able to answer.

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So let's do that.

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The talk is titled hooked on a

feeling, personal state management

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for leadership and peak performance,

or at least that's the title for now.

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It may get changed over time.

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Now the problem that it solves is

helping people who feel increasingly

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stressed to feel great more often,

and to show up as their best selves,

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which in turn increases productivity

improves work culture, it also helps

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with things like mental resilience and

just generally feeling happier in your

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professional and personal lives as well.

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It does have knock on effects.

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The goal of the talk is to teach

the audience the why and the what

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of personal state management for

leadership and peak performance

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and a sprinkling of how to as well.

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The duration for keynote talk generally

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good idea to aim for about 45

minutes, which is what I will do.

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Now, sometimes thoughts can get asked

to deliver less or gas deliver more, and

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sometimes that can happen on the day.

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One of the key reasons why it's so

essential that you have a well practiced

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and polished talk that you deliver.

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45 minutes is usually the sweet spot.

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That's what I would

encourage you to aim for.

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If you are always delivering over an

hour or maybe more like an hour and

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a half of talk, you might be finding

that you are over delivering over

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teaching in those talks and maybe

doing more of a workshop combination

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with your keynote presentation.

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So I am just talking about

keynote presentations here.

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Workshops can of course go

on significantly longer.

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They make sure you put some breaks

in for people as well, though.

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They like that.

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Now the target here is company

leadership and their teams, the company

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leadership at teams themselves and their

teams, the people who work with them.

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Now, the markets I'm generally considering

at the moment are the pharmaceutical

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industry and transport automotive.

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These are places that I have spoken

before, have connections into.

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And I'm looking at these as options

for the areas where I would like

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to be focusing on building up

my speaking business now, not

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necessarily exclusively those places.

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But that's where I'm

focusing on initially.

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Then you saw the contract expectations

on objections and what would

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be the audience expectations?

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Well, here.

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I think this is may, this may be

something that they're probably not

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thinking about a lot of the time.

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People just tend to get on with the day

they wake up and they just get into it.

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And will they switch on the news

or they look at their phones.

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They're not really thinking most

people aren't being intentional

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about how they show up day to day.

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Now objections could be that a lot of

people just think, well, that's fine.

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I'm fine as I am, don't need to change.

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Or maybe they think that the

business culture doesn't really

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allow to be thinking like this.

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We just have to react and respond

to everything that's going on.

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I wouldn't really anticipate

major objections here.

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I think it's reasonable to

probably always anticipate that

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there will be some resistance.

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Yeah, I anticipate here then

that's probably mild resistance.

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I would be curious if

it was more than that.

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And that's something that you should

think about, but like in any good

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situation, you should be able to

handle any objections that come up.

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And to pace the state and the experience

of your audience to think about

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what their expectations really are.

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When it comes to language

for presentation, should

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it be simple or complex?

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Well, generally, I would

say simple language.

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You don't want to make it like you're

talking to primary school children.

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You're not talking to a playgroup here.

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But you do want it to be simple

enough that it could be understood

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by just about anybody without

getting into technical language.

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There are certain times when you may

want to have a talk that is a little

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bit more technical and that's fine.

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I have for the right kind of audiences

with the right kind of presentation.

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But for something like this, this

is a presentation that could be

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taken to numerous audiences in

and outside of the business realm.

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I want to keep the language

accessible for everybody.

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And then the equipment here that I'm

going to go forward, be a microphone

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and a slide projector for larger

audiences, for smaller venues and

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small groups, probably just flyer style

handouts would be all that I would need.

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And this isn't in the cards, but

one of the things I like to consider

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is, and having advanced, what is the

transformation that I'm going for here?

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What do I want the audience to be, do

have feel create by the end of the talk.

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To the effect I want to have is to

help people be able to show up as

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intentionally as their best self daily

and to feel great about doing that.

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Now I know that that has much more knock

on effects for them in their lives, but

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just this section of adding in that

intentional ability to be more present

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in your own life and more intentional

about who you are showing up as on a

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day-to-day basis is incredibly powerful.

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I think I have mentioned this

in previous episodes that.

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But I do think it's really useful.

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If you are a professional

speaker to have a framework

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that relates to your key topic.

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Now, as I've mentioned, this is taking you

through a signature keynote presentation.

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And so with this is going to be

a little different if you're just

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doing something maybe on the fly.

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You probably don't need to have

a framework unless you already

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have those things in place.

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But if you are branding yourself

in a particular market, a framework

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is a really useful way to do that.

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It also helps set up the

teaching elements of what you do.

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And to give your audience and the people

you work with a good sense of where you're

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going to be taking them and what more

that could be available for them as well.

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So if you are going to create online

courses or do longer-term coaching

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consulting with them, Or you're going

to be perhaps creating a book or

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maybe even podcasts to go with this.

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Or you want to be going on podcasts

and talking about what you do and

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your expertise then a framework is a

really, really useful thing to have.

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You will find that many professional

speakers who are really in the game

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as named transformational speakers, as

inspirational speakers and more, they

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will have a framework that they teach.

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Sometimes it could be two or three

simple elements to the framework

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and sometimes it could be more.

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My framework is about nine points.

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I was a little bit concerned that this

might be too many points to a framework.

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However, I have spoken with a

few other professional speakers.

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Some have more way more than even I do.

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Well, I didn't feel too bad about

mine and I'm not going to deliver

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nine different elements of a framework

within a keynote presentation anyway.

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I might introduce people to the

nine different elements, but I'm

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not going to deliver all off them.

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So I might maybe throw up a

slide with all the nine elements

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on and then they spell out.

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two different words here in

this one, they feel great.

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And is the acronym though

that actually spells out.

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So in a 45 minute presentation,

realistically, I'm probably going

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to deliver about three of those.

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Trying to do more than that.

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It might mean I'm under delivering

on each of those elements and trying

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to do less than that might mean

I ended up over teaching on them.

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So three probably is a sweet

spot of points or key elements

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for a keynote presentation.

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If I were doing.

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I've put this underneath here as

well, but you see if I was doing

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something like 15 to 20 minutes.

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Then I'm probably only

going to deliver one.

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If I'm doing something like 30

minutes, I might deliver to 45 minutes.

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I'll deliver 3.

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60 minutes or more.

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I'm going to deliver four, maybe

five of the key elements here,

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depending on what feels appropriate.

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And I'm going to base whether I

keep doing that on the feedback

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that I may start to get.

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I generally do not anticipate

that I'm going to be asked too

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often to speak over 60 minutes.

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But, that could happen.

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So I selected the elements of my

framework that I think make the most

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sense, or perhaps even the been the most

important elements to deliver initially.

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To give some impact to the audience, to

help them on that road, to transformation

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that even with the three main elements

that I'm going to use, if that's all I

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deliver, if that's all they get and they

never find out anymore about any of the

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other elements of my framework, they're

still gonna get some value from that.

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There is still potential

for transformation there.

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That's going to make their

lives and experience better.

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And that is my goal.

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That is my objective.

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So.

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With all that said, we can

start getting into some of the

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basic structure of this now.

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So.

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here's really where we're going to get

into the key structure of the talk.

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And as I started to put more flesh

on this, I will bring in more of the

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Cicero cards as well and lay that out

because I think I find it a really

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helpful way to lay out my presentation.

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That gives me something a bit more visual

to be able to look at and to perhaps even

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move things around and play with a bit.

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So you'll see that I will put this whole

framework as it gets more fleshed out

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into the Cicero cards onto a white board.

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And I'll share that with you as well.

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To kick off the talk.

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We need an opener.

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Any good piece of content

online these days needs a hook.

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Whether that's on YouTube or whether

it's a podcast or whether it's a sure.

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Video that you're putting

out on LinkedIn or whatever.

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You need a hook, because if you don't

have hooks, you're not going to get people

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hooked into what you're talking about.

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You have to win people over.

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Pretty fast and get them

engaged in what you're doing.

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So I do think about things

like walk out music.

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Now, since I have named my talk after

a song, which can be a nice way to

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do things, you don't have to do that.

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That's kind of my style

or my personal taste.

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And I went for the song

hooked on a feeling.

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That's what I'm sticking with for

now, there were other contenders.

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It makes sense to me to have

that as some walk out music.

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So I probably should have

added into equipment as well.

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And yet that's going to be audio.

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An audio musical element there.

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Ideally, if we can have that set

up, I'm going to be having that

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played as I walk out onto the stage.

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I'm going to start off with something

that does like a quick contest, split

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the audience into a couple of groups,

and I'm going to create a very unfair

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competition where one half of the room

is going to be winners and the other

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half of the room is going to be losers.

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And then they're going to be thinking

about how they feel about that.

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It's just a little bit of fun, but

it's going to make a key point.

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And then we're going to start getting into

the introduction where we're going to talk

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a little bit more about the content of

the talk and what they can be expecting.

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You probably heard that principle

over time, tell them what

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you're about to tell them.

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Then tell them the thing and then

tell them what you just told them.

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Great.

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Well, pretty much going to do

that, but that's not the only

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thing that we need to do here.

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So I'm going to be framing up what

the talk is going to be about and

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what we're going to be getting into.

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And we want to make sure

that we're keeping people

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engaged as much as possible.

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So we at this stage I want to

pace some of that experience,

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especially some of this stressful

experience in the day-to-day lives.

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And we might use a bit

of story to do that.

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I'm still playing with whether I'm

going to include a story here or not,

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because, realistically in a time breakdown

for a talk probably about seven, maybe

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eight minutes for the intro here.

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So maybe a very quick story that helps to

pace their shared experience, or I might

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just give some examples from my own life.

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Rather than a full on story here.

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But I definitely want to introduce

concepts like whether you're living

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at cause or being an effect of life.

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I also want to get to the what's

in it for me very quickly for them.

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So that's the question we always

have to answer for our audience.

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What's in it for me?

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Why should I pay attention to this?

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What am I going to benefit from

listening to this right to the end?

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I'm going to introduce them to the

influences that stress us out and to

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what I'm talking about when I mentioned

things like intentionality and showing up.

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I am going to very quickly introduce

them to the nine point framework and the

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three to four key points that I'm going

to be talking about with them on the day.

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I'm also going to ask them permission.

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This is something I got from one

of my business mentors, Taki Moore,

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a very good coach marketing guy.

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If you are a coach and

want some help there.

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Ask for permission to share with

them where they can get more

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information at the end of the talk.

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No, one's going to say no to you here.

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Is it okay if you're saying onstage,

is that okay with you if I tell you

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towards the end of the talk, where

you can go to get more information?

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No, one's going to say no to that.

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So.

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Don't be afraid to do that,

but you've kind of asked for

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tacit permission to a degree.

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Now from here, we need to

transition into the first key

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principle or element of the talk.

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And transitions between the different

segments of your talk are important.

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So rather than make having clunky

things like, and now this, or now

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we've talked about this thing,

let's talk about this thing.

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And then we just don't want

things to be clunky or hackneyed.

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Sort of, kind of what everybody says.

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So we want to make sure there's a smooth

flow between each of the sections.

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So here, I'm going to be saying

now, if you were anything like

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me, you like to have a good reason

to do something solid motivation.

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We must choose that for ourselves

based on what's important to us.

364

:

And that's going to lead me

into the first key principle,

365

:

which is to find your vision.

366

:

What's the impact you want to meet today?

367

:

Decide a purpose for yourself.

368

:

Who do you need to become to achieve this?

369

:

How were you going to show up today?

370

:

So we want to deliver the why, why

this is important to them for each

371

:

of these key elements here as well.

372

:

Why we're talking about this because we

we need to have a direction to move in.

373

:

Most people find themselves coasting

in the currents of their lives, that

374

:

good starters, but not good finishers.

375

:

And we increase the baseline of

our happiness and fulfillment

376

:

when we take action.

377

:

We can work backwards from outcomes.

378

:

Then we want to get into some of

the WHAT and I'm not going to go

379

:

through this for every single one.

380

:

I'm just going to show you

for this first element here.

381

:

It was where I'm kind of

reading it out from the slide.

382

:

The, what is your either building your

own vision or you're building someone

383

:

else's and this needs to be aligned with

your values, or you will lose interest.

384

:

We'll talk about where fulfillment and

flow come from and moving toward our

385

:

vision, our own vision and purpose.

386

:

Now, in addition to this, I'm going

to add a story in here that's going to

387

:

relate probably from my own experience,

but it could be from a client.

388

:

It could be.

389

:

Something a little more parabalistic,

390

:

that might be a, maybe even a created

story or a commonly shared story.

391

:

I would generally try and stay

away from the stories that

392

:

speakers often he's all the time.

393

:

And there are some particular stories

that just get dragged out again

394

:

and again everybody's had them.

395

:

And nobody's surprised by them.

396

:

So, you know, I've often find

this with listening to alone.

397

:

I read and listened to a lot

of personal development stuff.

398

:

And often it's the same stories

you end up hearing again and again.

399

:

So try and keep your stories somewhat

more original than most people do.

400

:

You know, I always love the story of

the Chinese farmer with the concept

401

:

of is something good or bad, like this

thing happens and all the neighbors

402

:

come and say, oh, that's terrible.

403

:

And since we'll see,

then good thing happens.

404

:

It's oh, that's wonderful.

405

:

You're so lucky.

406

:

He says, we'll see.

407

:

That story has been used so many times

by so many speakers, I would not put it

408

:

in to a keynote presentation, as much

as I love it and get value from it.

409

:

So try and come up with your

own version of something that

410

:

gives the same kind of effect.

411

:

Want a story here.

412

:

That's going to illustrate

the principle in action.

413

:

And is going to even give a little

bit of a sense of the, how to do

414

:

something, to change this, how to find

your vision, and do that for yourself.

415

:

So here it might actually be good

for me to talk about how I've done

416

:

that for myself or maybe even a

client I've worked with to help

417

:

them do that in my life as well.

418

:

So I love things like that.

419

:

Good to have those stories.

420

:

They need to be told as stories.

421

:

So you don't want to be too

matter of fact about it, and you

422

:

certainly don't want them to be.

423

:

I said this, and then he

said that, and then she came

424

:

along and said, and did this.

425

:

That's really boring.

426

:

You're not just relating a story.

427

:

You need to tell a good story.

428

:

It needs to have the beginning,

middle, and end to it.

429

:

It needs to have some

stakes into the story.

430

:

And it needs to be

engaging for your audience.

431

:

So, practice your storytelling

skills, but I haven't selected

432

:

stories for the talk yet.

433

:

I'm still working on that,

but I will introduce you to

434

:

those as we go along as well.

435

:

So then I'm going to

transition into key point 2.

436

:

Now, the reason I haven't put the

transition in here at the moment.

437

:

Is because I think the transition may

well be influenced by the story that I'm

438

:

going to lead out of into section two.

439

:

So it doesn't make sense for me

to create the transition right now

440

:

until I have that, but then I'm

going to get to my second key point.

441

:

So in this case, it's

going to be enjoy the ride.

442

:

So I'm going to be talking about

though, need to be more present.

443

:

Stopped living in automatic and add

some conscious intention into life.

444

:

And then again, we go through the

why, we go through the what, and

445

:

some story to illustrate that and

maybe even show them how it's done.

446

:

We're not giving them the

full, how to, we're not taken

447

:

through through a hand by hand.

448

:

Here's the instructions on how to do this.

449

:

We don't doing workshop activities

with them in a keynote where we're

450

:

going to get them to join in.

451

:

We are delivering a story.

452

:

Where they can visualize, try it on

stories are incredibly powerful and you

453

:

will need them in your presentation.

454

:

That again is going to lead us into

another transition into the third part

455

:

and saying similarly as before the

transition isn't here now, because

456

:

I haven't selected the stories yet.

457

:

I am going to refer to my story library

and I do have a library of stories.

458

:

That I have put together over a number

of years to be able to go and pull

459

:

from the stories from my own experience

that I can then use in my presentation.

460

:

So if you don't have that for yourself,

Definitely a good idea to do a little

461

:

bit of story workshopping, story

brainstorming, pull some stuff together

462

:

to get your stories out of yourself.

463

:

It can be hard to do that on the fly

when you are actually creating the talks.

464

:

But if you can actually go to go

through your own library of talk

465

:

ideas or concepts, or maybe ones

you have already used before, that

466

:

might still be relevant here, then

it's easy to see which stories.

467

:

Are going to be most effective to

illustrate what you want to show here.

468

:

So again, the story that I use

will influence the transition.

469

:

Into key point 3, in this

instance, key point 3 is leaving,

470

:

complaining and criticizing behind

taking responsibility and so on.

471

:

We go through the why and the what again,

with another story, which we'll transition

472

:

to close now for transitioning to close.

473

:

It really, wasn't so important for me

that I might need to transition something

474

:

from the story, into the next element.

475

:

Which is why I actually have the

transition here, to introduce my

476

:

audience to one of my favorite quotes

from all time from Lao Tzu to know

477

:

and not to do is to not truly know.

478

:

So now that we know, how

can we get to truly know.

479

:

So, again, this is something that

often may, may have had people who've

480

:

had me speak before and people who see

me at events may even know that this

481

:

is my favorite all time quote ever.

482

:

And it comes up a lot in stuff that I do.

483

:

I try to live by this as well.

484

:

We have to not just know stuff,

but do it and apply what we have.

485

:

The first thing I'm going to do

when I get into closing off my talk

486

:

is to recap all of my key points.

487

:

And I'm going to do that in reverse order.

488

:

There's a reason I have for doing that

as well, which I'll share with you.

489

:

Is that if I do end up putting in a story

at the very start before the key points.

490

:

What I'm going to do with that

story is not finished yet.

491

:

I'm going to leave the critical

point of that story until the very end

492

:

and we're going to come back to it.

493

:

So going reverse through the point

starts to take people mentally back

494

:

to the start of the presentation.

495

:

I'm going to show them very quickly

gonna give, introduce them to the

496

:

QR code where they can go to get

more information on my framework.

497

:

Now, that's going to be that I'm going

to send them to a video presentation

498

:

that's going to list out all of the

key points and a bit more about that.

499

:

That is then going to take them

a little bit deeper into funnel

500

:

where they can work with me.

501

:

Where they can either maybe

check out the podcast.

502

:

They can come and work with me, they

can book me for a workshop and so on.

503

:

I'm going to deliver the big idea of

the talk, which is that we either let

504

:

the world keep happening to us and

stay caught up in the currents of life.

505

:

Or we inject some conscious awareness

and we take back the paddle so that

506

:

we choose our challenges and we

choose how we meet them, instead of

507

:

react, react, react all the time.

508

:

I will put in a key quote here as well.

509

:

And I've already introduced them

to one quote from Lao Tzu, here I

510

:

want to use something of my own.

511

:

For those of, you can

know who Dan Priestley is.

512

:

It always stays with me what he said

to me, when me, when I interviewed him,

513

:

don't quote, other people be quotable.

514

:

So create those quotes for yourself.

515

:

Here, I want to do that.

516

:

I want to give them something pithy

and quotable that they can go out and

517

:

remember into their own lives as well.

518

:

Maybe they'll remember

the Lao Tzu quote, more.

519

:

That's fine.

520

:

I'm good with that.

521

:

But I want to make

myself quotable as well.

522

:

And then I'm going to

deliver my call to action.

523

:

Ultimately there are two

calls to action here.

524

:

There's the call to action where I

want them to go and find out more about

525

:

the framework and about what I do.

526

:

And I've already given

them the QR code for that.

527

:

So that is kind of the marketing

call to action, here is their

528

:

personal call to action.

529

:

Here's what I want you to do with

everything you've just learned today.

530

:

And I'm going to make that really easy

for them to do like they only have to

531

:

take a couple of minutes out of their

lives to be able to do this because

532

:

the simpler, we make a call to action,

and the more urgent we make it as well,

533

:

cause I want them to do it on the

same day, the greater, the chance

534

:

that the audience will actually do the

thing that you're asking them to do.

535

:

So we want to increase that opportunity

for them as much as possible.

536

:

I should also say here.

537

:

When I've given them the QR code, I

want them to know that I'm not going

538

:

anywhere after the presentation.

539

:

And I want them to come and

talk to me and connect with me.

540

:

As a professional speaker, you want

to make sure that you hang around.

541

:

That's where you're going to be

able to not just answer questions,

542

:

but potentially get the referrals.

543

:

You will have most likely at

most events, people coming up to

544

:

you and saying that was so good.

545

:

I need you to come and deliver

this for my team, for my people.

546

:

Can we set that up?

547

:

Great.

548

:

You know, ideally if you're doing well

with your keynote, You should probably

549

:

be getting a two or three referrals,

maybe even more, at each of your

550

:

events that you're getting booked for.

551

:

So we've covered a lot of ground on

the episode and I hope it hasn't blown.

552

:

Anyone's brain.

553

:

If you want more information on

structuring a keynote presentation,

554

:

do you feel free to reach out to me?

555

:

I do encourage you.

556

:

If you're, if you have been checking

out the audio version of this episode.

557

:

It may help to watch the YouTube version

and be able to see the screenshare, so

558

:

you can actually go through some of the

elements that I was talking about and see

559

:

how I've structured things in the talk.

560

:

And so the link is in the show notes.

561

:

For those of you on the audio version

of the show, who might want to go and

562

:

find out a bit more, you'll also find

the link, both on YouTube and in the

563

:

audio show notes, to be able to go and

check out Cicero cards for yourself.

564

:

And I do encourage it.

565

:

It's a tool I've used for a number of

years now, since I first discovered

566

:

it, I got so excited about it is

why we reached out to the creators

567

:

and invited them onto the show.

568

:

Episode 21 is where you can go

and listen to that interview.

569

:

Now don't expect it to be as polished

as I am today on the podcast.

570

:

This is very much from my early days

as a podcaster, but I hope you're still

571

:

finding value in that particular interview

as well that we shared with them.

572

:

Next time.

573

:

I'm going to be bringing you an interview

with a lady called Marcy Axlerod

574

:

where she's talking about one of my

favorite topics about how we show up.

575

:

Now we have a lot of crossover

in the things that we talk

576

:

about and I was fascinated.

577

:

To get connected with Marcy.

578

:

Now I will say this.

579

:

She goes pretty deep with a lot of stuff.

580

:

And for those of you who really want to be

showing up as a better version of yourself

581

:

and to understand the different ways

in which we can show up and usually do.

582

:

And what we can start doing to make some

changes that you won't want to miss that.

583

:

Here's what.

584

:

I'm going to do as well.

585

:

I bought Marcy back to go

deeper on some of this stuff.

586

:

So I'm going to have a bonus episode

for you next time . I'll tell you more

587

:

about that in the live episode, it

won't be going out into the main stream.

588

:

If you get to the end of an episode and

you decide that you would love to go

589

:

a bit deeper into the stuff we talked

about with Marcy, I'll let you know

590

:

how you can access that bonus episode.

591

:

But for that.

592

:

If you haven't already done this, and

I do know some of my listeners have

593

:

been doing this, and thank you so much

to those of you who have, please rate

594

:

and review the show is really easy

to do, especially in apple podcast.

595

:

Please give us a five star review, let

us know what you think of the show.

596

:

It helps, me to get more guests onto

the show and to show other people

597

:

that this is a quality show that is

delivering some good content for people.

598

:

So if you haven't already given a

review, Please do if you've got some

599

:

value from this, share it out as well.

600

:

That makes a huge difference.

601

:

For now, though, wherever you're

going, whatever you're doing, have

602

:

an amazing rest of your day and

go and make great things happen.

603

:

See ya.

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

Profile picture for John Ball

John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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