Episode 28

John Espirian | Genetically Modified Marketing with the author of Content DNA

In this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform.

John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.

John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

Find John at espirian.co.uk or on LinkedIn.

Want to know more about John? Check out his 20 things about me article on LinkedIn.

It contains 19 truths and 1 lie.

John's book recommendation is 'Known' by Mark Schaefer.

Support the show (https://speakinginfluence.supercast.tech/)

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

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