John Espirian | Genetically Modified Marketing with the author of Content DNA

In this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform.

John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.

John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

Find John at espirian.co.uk or on LinkedIn.

Want to know more about John? Check out his 20 things about me article on LinkedIn.

It contains 19 truths and 1 lie.

John's book recommendation is 'Known' by Mark Schaefer.

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Go from competent to captivating

Progressing professionally as a speaker isn't just about doing the reps; it's about outperforming. We need to outperform our competition, but more than anything, we need to keep outperforming ourselves so that we rise up and over all obstacles and plateaus and fill your speaking calendar with repeat bookings and new referrals. Visit presentInfluence.com to find out how John can help you take your speaking career to the next level. With years of speaker coaching and working alongside some of the biggest name speaker training businesses, you can be sure you're in good hands.