Episode 102

How to become a go-to brand | Barnaby Wynter

Are you putting lipstick on a pig when it comes to marketing your brand and business? 

Do you know the difference between brand and branding? 

This is the episode where you'll find that out and a whole lot more.

My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.

In this episode:

  • understand the difference between brand and branding
  • How to effectively sell coaching and speaking services
  • What do people really buy?
  • Are you sharing too much info?
  • The 6-steps to effective marketing
  • Why you need to be more like your customers?
  • The ONE THING you need more than ANYTHING ELSE in marketing

and you get to share a fun and enlightening chat.

Barnaby's book recommendations were: 

  1. The E-Myth by Michael Gerber
  2. The thought leaders practice by Matt Church
  3. Lessons from the Mouse by Dennis Snow

Visit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.

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Mentioned in this episode:

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About the Podcast

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Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

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About your host

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John Ball

From former flight attendant to international coach and trainer, on to podcaster and persuasion expert, it's been quite the journey for John.
John has been a lead coach and trainer with the Harv Eker organisation for over 10 years and is currently focused on helping his clients develop their personal presentation skills for media and speaking stages through his coaching business brand Present Influence.
He's the author of the upcoming book Podfluence: How To Build Professional Authority With Podcasts, and host of the Podfluence podcast with over 150 episodes and over 15,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma.
You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano where they are helping coaches create sustainable and successful businesses, and the Try To Stand Up podcast where John is on a personal and professional mission to become funnier on the stage and in his communication.

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