Episode 102

How to become a go-to brand | Barnaby Wynter

Are you putting lipstick on a pig when it comes to marketing your brand and business? 

Do you know the difference between brand and branding? 

This is the episode where you'll find that out and a whole lot more.

My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.

In this episode:

  • understand the difference between brand and branding
  • How to effectively sell coaching and speaking services
  • What do people really buy?
  • Are you sharing too much info?
  • The 6-steps to effective marketing
  • Why you need to be more like your customers?
  • The ONE THING you need more than ANYTHING ELSE in marketing

and you get to share a fun and enlightening chat.

Barnaby's book recommendations were: 

  1. The E-Myth by Michael Gerber
  2. The thought leaders practice by Matt Church
  3. Lessons from the Mouse by Dennis Snow

Visit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.

Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.

Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.

Support the show (https://speakinginfluence.supercast.tech/)

Mentioned in this episode:

Podfluence Weekly

Join us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

About the Podcast

Show artwork for Present Influence
Present Influence
The podcast that helps professional communicators learn the skills that increase influence, impact and authority.

About your host

Profile picture for John Ball

John Ball

John Ball is a keynote coach and professional speaker on a mission to help upcoming leaders master their communication, create impact and stand out as experts in their field.
John left the high life of his flying career to do something more meaningful to him and has since worked with several leading personal and professional development organisations as a lead coach and trainer.
The heart of everything John does involves helping people shift to personal responsibility and conscious awareness of how they show up and perform in every situation, whilst equipping them with the tools to be exceptional.
John also co-hosts The Coaching Clinic Podcast with his great friend and colleague Angie Besignano.
He lives in the beautiful city of Valencia, Spain with his husband and often visits the UK and US for speaking and training engagements. When he's not speaking or podcasting, he's likely to be out swimming, kayaking or enjoying time with friends.

Enjoying the show?

Your support means we can bring you more with better production and new features, even bonus episodes. Thank you.
Tip Your Host
A
We haven’t had any Tips yet :( Maybe you could be the first!