Are your unrealistic expectations damaging your growth?

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Have you ever been let down, disappointed, frustrated that things take

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so long and wondering if it's just you?

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If so, this is your episode.

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This is Podfluence, the show that helps you to grow your

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influence and income with podcasts.

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My name is John Ball and my mission is to help you, the self-employed

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business coach, to grow your influence and income so that you can have a

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continuously thriving coaching business.

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That said, if you are a service-based solopreneur, this content can help you.

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In this episode, I'm asking the question, is patience still a virtue

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in the digital business world?

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And I'll be talking about why or learning to be more resilient and playing the

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long game are essential not only in podcasting, but also in life and business.

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We will finally be wrapping up the seven deadly sins of podcasting series.

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So hurry up, let's get on with the show.

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And if you have your device in your hand right now, do me a quick

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favor and click the plus button on Apple Podcast or Spotify.

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Whatever you have to press to subscribe on your preferred listening platform

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so that you can get the weekly updates of Podfluence as they drop.

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So pop in your EarPods.

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Let's start the show.

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Hey, coach, are you playing the long game in your professional life?

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What I mean by that is are you thinking long term or short term?

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One of the things that often sinks professional aspirations really quick

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is the realization that things nearly always take longer than we think

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they will sometimes much longer.

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Your beautiful vision of success can rapidly come undone when

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faced with real world challenges.

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This is perhaps one reason why so many people don't ever get past the idea

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stage, and even if they do, they often fall at the first hurdle when trying

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to bring their plans into fruition.

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There genuinely are people who think that if the stars don't fully align and their

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path to their goal isn't simple and stress free, then it just wasn't meant to be.

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I know this because I've encountered this mindset many times in my

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years of coaching, and I also know that I used to think that way too.

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It's a very poor justification for quitting that excuses us from

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needing to make any real effort.

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Perhaps I shouldn't be too hard on myself and others about this.

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After all, we've been conditioned to want instant gratification to

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get what we want when we want it.

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Most of us no longer really consider patience to be much of a virtue,

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and yet, I would say for myself at least, that so much of life is

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about learning lessons of patience.

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I like the way that my friend and mentor T Harv Eker puts it.

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You can have everything you want, but you can't have it all at once.

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This is the last of my seven deadly sins of podcasting series.

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Number seven is, Impatience

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if you've been following the series.

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Number one was gluttony and self-indulgence.

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Number two was selfishness.

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Number three was ignorance or lack of awareness.

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Number four was vanity.

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Number five was inconsistency or unreliability.

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Number six was unpreparedness, and number seven is impatience.

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If you want to recap the whole series, I will club them all

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together into a Captivate playlist.

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If you go to the show's homepage with Captivate, you'll be

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able to find grouped episode.

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If you want to find the written articles group together, you can find those

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through the Podfluence a weekly LinkedIn newsletter, which again, you'll find In.

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The show impatience in podcasting is a fast road to quitting.

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It's just not an industry for the impatient.

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I can remember when I first got started and back when it was just a project for

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me rather than a part of my business.

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I heard Tim Ferriss on his podcast mention that anyone who gets into podcasting to

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make money is getting into it for the wrong reasons and probably won't last.

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I do think there are exceptions to this, but for the most part is true.

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The exceptions are too few and far between to be worth spending much time on.

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After spending about eight months talking daily with many aspiring new and

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experienced podcasters, I can tell you that the vast majority of podcast creators

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are struggling to get listeners even after two to three or even more years of output.

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Many new podcasters think realistically that they're gonna go

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from zero to Joe Rogan overnight.

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You probably have better odds of success from buying a lottery ticket.

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Shows with corporate or political funding can certainly grow quickly, especially

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those that pander to more populist views.

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Shows with celebrities can grow very quickly too.

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That said, they still need to be good if they're to have any chance of long-term

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listener retention and long-term success.

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Getting onto the Apple Podcast's new and noteworthy list does not guarantee

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podcast success, and people like Neal Veglio have shown it's a system that

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can be and often is easily gamed.

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Neil is gonna be a guest on the next episode of Podfluence.

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My personal preference is towards indie podcasting and podcasters,

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but I do still enjoy some mainstream entertainment shows with celebrities.

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One good example of this being French and Saunders Titting

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about podcast absolutely love it.

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It would also be true to say that podcast guesting is not

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a quickfire solution either.

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It doesn't work like an ad campaign where you would expect to see an almost

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instantaneous flow of traffic or sales once your ad is launched, provided

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it's working correctly, it's often a slow burn with a few initial spikes.

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Many people in their haste to create success and become known through

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podcasting, take the root of trying to get on as many shows as possible to be

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able to evangelize their own agenda.

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In my opinion, that is not the best way to do it,

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even the quantity over quality approach would take time to have any effect.

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And in my experience and the experience of feedback I hear from

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other people, it doesn't do much.

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The only shows that I've ever personally found to really move the needle for

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me professionally in terms of getting people registered for my lead magnet and

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increasing my list size have been the ones who have their target audience dialed in

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and are already serving them well, and it doesn't need to be a massive audience.

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If you go on a hundred or more of the wrong shows with the wrong audiences,

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with podcasters who don't really know what they're doing and are not effectively

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promoting their shows, what kind of results should you expect to get?

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The chances are you don't even know that that's what's going on

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when you are being interviewed.

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The concept of getting more benefit by going on fewer podcasts seems initially

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paradoxical, but it isn't at once you add that element of strategic podcast

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pitching, going on one decent show with the right kind of audience, the right

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related themes and a well-established host, but someone who you like and who

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you get along with is going to do much more for you professionally than going

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on a hundred or more random shows.

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And it still won't transform your business overnight if you don't have all of your

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business elements dialed incorrectly.

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In fact, if you don't have that, it's not gonna help you much.

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. And what do I mean by business elements?

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I'm talking about things like your lead magnet, your offer, knowing

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clearly what you talk about, having a framework and many other things.

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I'll come back to this a bit later as well.

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I was speaking at a virtual event a few years back and there was a very

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well-known speaker and podcaster who heard me speaking at the event, and she loved

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what I said, and in fact, she loved the whole presentation style so much that

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she reached out to me like pretty much as soon as I had come off the stage speaking,

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she offered me an appearance on her podcast and even a job with her company.

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That's amazing, right?

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As you can imagine, this was super exciting for me at the time

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when I was looking for exactly those kinds of opportunities.

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I hate to say it, and I'm not gonna name the celebrity here.

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Some of you may or may not know her, but even after multiple

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attempts of follow up with her, none of those things came to pass.

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Now, she did eventually throw me a bone with free access to one of

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her courses, but, well, I shared the story because these kinds

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of things happen in podcasting.

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People get the impression that your show's gonna take off because a famous guest

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agrees to come on, or there are shows that agree to have you on as a guest and

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then never actually broadcast the episode.

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If you're not prepared for those setbacks and let downs, you're going

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to lose heart and probably fairly quickly and maybe even quit altogether.

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However, I don't want you to quit, especially if it's just

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because things are sometimes harder than you'd like them to be.

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the long game of professional promotions through podcast is only gonna pay off for

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those who are prepared to keep pushing on when it's taking too long, to keep

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trying to get on bigger shows and who keep working on improving their personal

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presentation skills as they do so.

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I've been working on something a bit special recently, and it was

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inspired by the guys at the email marketing podcast, Rob & Kennedy.

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I do recommend checking them out.

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They're really cool.

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I love their show as well.

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They're a lot of fun.

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But what I've created is called the Complete Superstar Podcast Guest

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Framework, and it contains all of the elements that you need at every stage of

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your podcast guesting career to maximize your influence, impact, and income.

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You'll even find all the personal presentation qualities that

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you need to work on in order to become a superstar guest and a

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few download bonuses thrown in.

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And you can get that absolutely free from the link in the show notes.

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If you want some extra Podfluence in your week and you're not already

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subscribed to the Podfluence Weekly newsletter, you can subscribe on

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LinkedIn from the link in the show notes.

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You'll get those updates every Wednesday.

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If you'd like to get that update earlier on Tuesday instead of Wednesday,

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and get the additional bonus of my Pre going Live remote podcast guest

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checklist, then use the link in the show notes to subscribe directly to

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the newsletter through convert kit.

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It won't cost you a thing, and you'll get all the Podfluence information

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earlier than everybody else.

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I'm gonna start releasing some bonus episodes of the show as well, that were

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recorded before I decided to rebrand and niche down the scope of the show.

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I think there's still valuable chats for those who are interested.

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Have some topics still around influence and persuasion

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around New tropics and more.

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So do look out for those coming very soon.

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The next official episode of Podfluence is going to be with a podcasting,

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coaching some something of an agent Provocateur Neal Veglio, which was so

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much fun to record, and a very cool chat about the world of podcasting and the

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professional value of being in podcasting.

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Definitely worth tuning in for that.

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That's all for me for this week.

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Wherever you're going, whatever you're doing, have an amazing rest of your day.